Meridith Tucker Email & Phone Number

United States

San Diego , Ca, Us

Dallas, Texas, Us

Avantax, Inc. was acquired by Cetera Financial Holdings in November 2023. Today, Avantax is a unique community within Cetera Holdings.

Oklahoma City, Oklahoma, Us

• Strategic Communications Portfolio Lead developing and implementing strategic communications plans, earned, owned, and paid media strategies, stakeholder engagement strategies, and thought leadership recommendations for clients focused on improving the world we live in• Oversees top-tier national media relations programs, maintains strong national, regional and trade media relationships with secured placements in Bloomberg, CNBC, Fox News, Fortune, Wall Street Journal, Venture Capital Journal, Vox, Accuweather, and more• Strong history of working with consumers, key stakeholders, cross-departmental teams, media, elected leaders, internal executives, and key community influencers to tell brand stories • Developed statewide Covid-19 vaccination minority outreach campaign to improve healthy equity, and the campaign increased vaccinations in Black, Native American and Hispanic communities by 877% in 8 months • Led regional and national earned media strategy and implementation for Aspen Institute’s Healthy Communities Fellowship, which helps BIPOC community leaders grow their influence and advocacy work to create healthier communities • Led development and implementation of an earned media strategy for BIG 12 university that secured 233 placements and reached 1.05 billion+ people in 12 months, which grew positive reputations of their research leaders and programs • Led development and implementation of integrated communications plan for a VC firm that secured 227 placements, 248M+ reach, grew engagement across social media channels by 219% in 10 months, and built strong executive thought leadership and brand awareness, which contributed to their strong Fund II close• Led development and implementation of integrated communications plan for the U.S. Census focused on Oklahoma to ensure Black and Hispanic communities were counted. This campaign brought Oklahoma from 60% Census reporting to 97% in one month.

Oklahoma City, Oklahoma, Us

Fairfax, Va, Us

• Created and implemented strategic communications plans for U.S. Army Japan Engineering Division, IPREX Global agency network and B2C companies to increase brand awareness, reputation, and stakeholder engagement, which led to sales increases (by 20%), reputation growth and 100+ earned media placements • Developed and implemented owned media strategies (social media, blogs, email marketing) that increased brand awareness and sales by 20% • Strategically designed a thought leadership campaign for a criminal justice reform group that resulted in more than 20 speaking engagements and 100 media articles profiling organization leaders and points-of-view on key issues • Developed owned media strategies to increase stakeholder engagement • Worked collaboratively with executive teams to ensure communications goals aligned with business KPIs • Analyzed stakeholder engagement and recommended strategy shifts

Oklahoma City, Oklahoma, Us

- Led client teams to strategically meet each client’s specific goals- Created a legislative strategy and successfully executed corresponding campaigns that engaged the community, media, internal stakeholders and key legislative officials and secured more than 80 media stories and reached more than 72.4 million people in four months, and changed a state constitution - Created comprehensive community engagement plans for consumer and energy companies - Developed and executed a grassroots advocacy strategy that built a coalition of more than 1,000 active members - Managed media and community relations following a U.S. Supreme Court case - Developed and executed multi-state internal communications plans that spurred more employee engagement - Elevated brand awareness through coordinated media relations and grassroots advocacy coupled with a large donation event that generated more than 25 media articles and reached more than 1.4 million people - Guided and supported internal and external communications plans for energy, consumer, retail and healthcare companies

Oklahoma City, Ok, Us

- Served as account lead and main client contact on a variety of clients ranging from transportation, corporations, development entities and policy groups- Strategically planned and implemented campaigns for branding, awareness, legislative advocacy and programs using earned media, digital platforms, advertising and community outreach- Created and executed campaigns that increased social media platforms: Facebook and Twitter by 27,000% and 47% respectively, produced an earned media value of $150,000 with an estimated audience reach of over 4 million people in Oklahoma within 9 months - Wrote strategic media plans, press releases and marketing collateral - Secured statewide media placements in large and small publications- Planned and managed statewide research campaigns to determine corporate giving initiatives- Developed a grassroots coalition that influenced the U.S. Senate policy on immigration- Managed team to execute integrated campaigns across all platforms

Dallas, Tx, Us

- Responsible for writing press releases, news releases, fact sheets, developing media lists, media kits, marketing material and pitching new opportunities for various client industries. - Interact with clients and internal resources to gather inputs, establish objectives, plan, document and implement campaigns - Current knowledge of email marketing, communications, social media principles and best practices - Skilled at maintaining and managing consistent branding and voice across platforms for multiple clients- Manage the day-to-day content creation and curation supporting thought leadership and lead generation- Monitor online and offline public relations and ensure success of client programs - Responsible for creating briefing sheets, key messaging, social media posts and other content appropriate for the web- Developed editorial/journalist media contacts- Generated online outreach strategies with online influencers and brand ambassadors- Manage digital media projects, including blogs, online contests- Evaluated digital campaign results against objectives: understand and use digital analytics tools, evaluate programs against these metrics- Secured media placement for clients in top-tier publications including Wall Street Journal

- Researched and wrote at least two centerpiece and five local stories every week, along with localized national stories- Wrote for weekend cops beat and edited obituaries- Used InDesign to create the daily diversion and comic pages for the News Herald and Northwest Florida Daily News- Wrote blog posts and took pictures for online website and print newspaper

Alexandria, Va, Us

- Aided in creating interactive blog for entire organization, that works only with entrepreneurswith million dollar companies, by installing videos, pictures and links- Wrote copy for blog - Edited content for blog posts to keep the house style consistent- Communicated with outside contributors and set up their future blog posts- Wrote copy and organized media packets for global media outreach