Meridith Wenzel Email & Phone Number

New York, New York, United States

Growing and maintaining relationships across global holding companies, with the goal of building mutually beneficial partnerships and creating Nextdoor allies.

Greater New York City Area

• Clients: Omnicom Media Group• Served as the relationship lead between Yahoo Advertising and media agency executives at Omnicom Media Group, specifically across OMD, Resolution Media, Zimmerman, and The Content Collective to scale the value of Yahoo’s offerings• Created, owned, and grew relationships with agency leadership, from Director to C-Suite, to establish a trusted feedback loop to help inform and prioritize strategic business plans and Yahoo’s offerings• Developed and executed customer-led strategic business plans that delivered on mutually beneficial objectives at the local, regional, and global level • Implemented commercial structures to create incremental opportunities for growth across programmatic and managed products• Partnered hand-in-hand with sales executives to strategically develop OMG accounts - Pepsico, Home Depot, Nissan, State Farm, Activision, Clorox, Principal Financial, Wells Fargo, Disney Channels/Studios, Sovos • Led opportunities for agency collaboration, including education and training sessions that allowed for understanding and use of Yahoo products • Collaborated with cross functional teams within Yahoo to lead the development and execution of go-to-market plans to meet joint business partnership goals (e.g. yield, legal, technology, marketing, content)• Responsibility for revenue driving and agency projects across US, Canada, LATAM, EMEA, and APAC• Led the relationship between Yahoo Big Brothers & Big Sisters of New York City, recruiting 12 Yahoo mentors, organized weekly meetings with mentors and mentees, and provided feedback to the organization coordinator and Yahoo Giving Organization• Co-led the Yahoo internal DEI newsletter, which published each month for over a year, featuring content for employees to fight racial injustice and provide education - contributed as both a leader and writer

New York, Ny

• Clients: Dannon and Smucker's• Led the digital activation arm of the Dannon and Smucker’s client teams to develop strategic digital recommendations to meet client needs• Drove innovation by ideating and analyzing industry trends in media, content, creative and technology to create impactful, cross-platform executions • Played integral role in the evolution of key media partners to develop learning agendas, negotiate added value, and test beta opportunities• Partnered with DAN leadership team to determine best forward movement on hot topics such as viewability, fraud, mobile tracking, measurement, etc.• Rolled out standardized process across digital activation team to ensure flawless execution of campaigns• Collaborated with internal investment teams to leverage DAN wide investments for partner negotiations

San Francisco Bay Area

• Client: PlayStation• Client relationship lead, acted as a marketing partner through collaboration and open communication • Set the team working style – leading and managing a team of 7, including supervisors, planners, and assistants • Hired and developed training curriculum for new employees • Managed project delegation across team, applying appropriate resources • Lead the integrated strategic planning process, tapping into research, historical data, and industry trends• Adopted new techniques and technologies that complemented PlayStation’s digital strategy• Successfully activated the PlayStation digital stack, including a seamless onboarding of Flashtalking, deployment of CRM data, and implementation of IAS viewability• Participated in DAN Viewability Verification and Fraud taskforce and lead roll out across all PlayStation campaigns

San Francisco Bay Area

• Client: Disney Parks and Resorts• Exclusively managed the digital strategy, development, and execution of display, streaming and social campaigns for Disney Parks & Resorts • Seamlessly collaborated with integrated media team to deliver multi-channel strategy and media mix• Key areas of focus included high impact and engagement executions, digital video distribution, native content seeding, and the use of data and technology to benefit campaign goals• Managed Carat’s relationship with Disney’s internal and external creative agencies to ensure open communication, consistency in process, and seamless execution of campaigns

San Francisco Bay Area

• Clients: Lincoln Financial Group, Quest Software, VMware, Ryder, Turn, and Quantum• Provided high-level strategic direction and thinking for a variety of clients in the financial, technical, and trucking industries • Wrote and presented media strategy to clients on a quarterly basis• Provided client with strategic points-of-view• Delegated work effectively to grow junior team members and to deliver superior client work• Supervised and monitored the planning and execution of 30+ campaigns bi-annually • Guided, trained, and counseled all junior team members• Planned and executed multi-media campaigns, including digital, eDM, and print • Compiled detailed, monthly analytics reports and used optimization methods to ensure campaign goals are met • Researched, investigated, and pursued innovative media opportunities

San Francisco Bay Area

• Client: Microsoft• Served as liaison between media firm and the Microsoft Central Marketing Group• Planned and executed 22 digital direct response campaigns annually• Negotiated competitive CPM, CPC, and CPA rates to cost efficiently reach IT Professionals, Developers, BDM’s/TDM’s, Government workers, and students• Employed various optimization methods to ensure campaign goals were met and/or exceeded • Led weekly status meetings with internal media team, external paid search partner, and external creative agency• Travelled to Bellevue, WA for face-to-face client meetings and training sessions on a bi-monthly basis• Maintained strong and honest relationships with publishers, and fostered mutually beneficial partnerships• Wrote POV’s that demonstrate strategic and analytical thinking, unique for each campaign• Stayed abreast of digital innovation through publisher collaboration and digital media conferences• Project managed creation and implementation of publisher custom units• Ensured flawless execution of each campaign through management of internal analytics and ad operations teams• Managed client billing and invoice reconciliation

Boulder, Co

• Clients: BERNINA of America, The Children’s Hospital, Legg Mason, Rocky Mountain Cancer Centers, as well as a variety of clients from the innovation competency• Developed and executed innovative and high quality media work for a range of clients, including: Met the strategic objectives of the agency's clients and prospects• Utilized research tools to develop target audience profiles and analytically recommend media vehicles• Managed and coached entry level media members to maximize personal and departmental performance• Maintained professional and honest relationships with media vendors• Tracked client media budgets to ensure accuracy, and oversaw the placement and tracking of media insertions/schedules

- Developed and executed innovative and high quality media work for a range of clients, including: BERNINA of America, The Children’s Hospital, Legg Mason, Rocky Mountain Cancer Centers, as well as a variety of clients from the innovation competency- Met the strategic objectives of the agency's clients and prospects- Utilized research tools to develop target audience profiles and analytically recommend media vehicles- Managed and coached entry level media members to maximize personal and departmental performance- Maintained professional and honest relationships with media vendors- Tracked client media budgets to ensure accuracy, and oversaw the placement and tracking of media insertions/schedules

- Used strategic and tactical steps of media planning, buying and implementation across of range of clients- Utilized key media planning and research tools, including: MRI and Nielsen Ad*Views- Drew media recommendations based on efficiency of media opportunity- Managed all media billing through the pre-bill and invoice reconciliation process- Maintained professional client relationships through day to day communication- Communicated with account managers and internal team members to collaborate on group projects- Managed and oversaw one full time media coordinator

- Assisted media team with all aspects of the planning and buying process - Ensured flawless execution of media plans, including: detailed insertion orders, ad production schedules, ad trafficking instructions, vendor communication, and media billing- Learned and perfected use of media planning tools such as MRI and Nielsen Ad*Views- Managed part time intern and delegated work priorities