Meridith Levinson Email & Phone Number

Wfh

Seattle, Washington, Us

* Oversee content strategy and customer advocacy programs, resources, and budgets.* Lead a team of two content writers and one customer advocacy program manager. * Work cross functionally with demand generation, product marketing, and product management teams to support quarterly product launches and global campaigns. * Developed and implemented a holistic content strategy, inclusive of in-person and virtual event content, designed to simultaneously build brand awareness and brand permission with CISOs and other C-level executives while also supporting demand and pipeline creation, resulting in 7,864 marketing accepted leads in FY23 and contributing to more than $2M in pipeline.* Revitalized the ExtraHop blog to accomplish three goals: 1) showcase thought leadership, news analysis, CISO voices, and threat research; 2) up-level product messaging; and 3) improve the quality and quantity of blogs, all of which has resulted in double-digit increases in blog traffic (32%). * Developed and rolled out ExtraHop corporate messaging used across events, digital campaigns, and in sales enablement materials.* Quadrupled customer advocacy program support for RFP/RFI responses. * Increased number of customer reviews on Gartner Peer Insights by 10% from 2022 to 2023.

San Diego, California, Us

* Helped to establish and led the day-to-day program management for the Cyber Defenders Council, a group of more than 50 preeminent cybersecurity leaders from large organizations across North America, EMEA and APAC.* Established the vision and mission for the Council, articulated business value to gain Cybereason executive buy-in and sponsorship, communicated value of Council to members. * Planned and executed quarterly meetings (virtual and in-person) for Council members: developed agenda, lined up and prepped guest speakers, and drafted executive talking points. * Wrote quarterly reports based on Council meeting discussions and developed all GTM market messaging needed to promote these reports, including talking points for media, emails for sales and BDRs, blogs, social posts, and analyst/customer outreach.

Worldwide, Oo

* Built out a content strategy and buyer's journey to support digital demand generation across all stages of the funnel, from brand awareness through post-sales.* Ghostwrote articles and talking points for Deloitte Cyber and Strategic Risk CEO. * Developed, wrote and edited articles with third-party content syndication partners (TechTarget and Wired).

Burlington, Massachusetts, Us

I help RSA generate demand by writing irresistible marketing content and copy, and I've got the metrics to prove it: * Developed the in-market messaging for RSA’s Digital Risk Management awareness campaign that exceeded its goals, delivering nearly 66 million impressions and 164K clicks across paid media, video ads, SEM and remarketing.* Doubled, and in some cases, tripled the performance of email nurture stream, moving emails from single- to double-digit open and click-to-open rates.* Improved conversion rates on underperforming Marketo landing pages for paid search (SEM) and digital advertising, bringing them in line with or exceeding industry averages. * Set the bar for click-through rates (CTR) on sponsored social posts, achieving CTRs double Facebook’s benchmark and well above LinkedIn’s benchmark.* Achieved page-1 Google search results for highly competitive, non-branded search terms (GRC, biometric authentication, business resiliency, soft token, cyber risk, etc.). * Improved engagement metrics on rsa.com, including time on site and page views per visit. * Established the RSA brand voice and quality standards for writing.

Worldwide, Oo

I helped establish and grow Deloitte's CIO role-based, branded section of the WSJ.com, "Deloitte Insights for CIO Journal."• Influenced at least $25 million in sales through articles I developed and wrote.• Wrote short (~500-1K word) articles, Q&As, infographics and videos on emerging and established technologies, talent, cyber risk and analytics. • Challenged busy Deloitte practitioners to develop, refine and scope ideas.• Managed the expectations (and sometimes competing interests) of multiple stakeholders, including clients, subject matter experts, marketers, PR people and quality/risk managers.• Edited and repackaged previously published Deloitte content for CIO audience.• Managed and trafficked articles through all phases of rigorous publishing and review processes.• Implemented SEO best practices and promoted articles on social media sites. • Tracked site traffic and other analytics; incorporated analysis into weekly planning.• Copyedited and proofread pieces prior to publication to ensure no errors.

Wrote feature stories and short pieces on cloud computing, information security and career management. Authored CIO.com's award-winning blog, Career Connection.

I wrote and edited feature stories, blogs, slide shows, news and news analysis pieces. To increase traffic to CIO.com and improve the site's search engine rankings, I promoted this content across social media and social networking websites; I optimized headlines, deks and story body copy for search engines (SEO); and I wre otfive e-newsletters in which this content gets promoted. I also worked with freelance writers and external contributors to develop and structure their stories. I've launched three blogs for CIO.com, including one I wrote ("Career Connection") and two others written by external contributors. I helped develop and continue to maintain CIO.com's online community of mid- and high-level information technology professionals.

I developed, reported and wrote feature- and cover stories on the retail industry, IT staffing and outsourcing, leadership, and technology and management trends for a magazine geared toward technology executives. Additionally, I launched CIO.com's first ever blog, "Movers & Shakers," and I scripted and storyboarded podcasts and screencasts for CIO.com. I also produced presentations and facilitated reader panels at CIO's conferences.

Bloomington, Minnesota, Us

I researched topics for daily, two-hour call-in program; screened guests for shows and coached them before they went on air; selected appropriate background material to provide to show producers and host; and booked studios.

Greater Boston, Us

I developed and wrote feature stories and shorts for CIO magazine and its sister publications.

Greater Boston, Us

I fact-checked features, columns and briefs for CIO and participated in re-design and re-launch of CIO magazine.

Bachelor Of Arts, English Major; Double Minor In French And Art History

Education record

Education record