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Entrepreneur and Industry leader in the Short-term Accommodation sector, projected by PWC to reach $330m by 2025. Founder and CEO of UnderTheDoormat Group and Chairperson of the UK Industry body, working closely with Government and as an industry spokesperson, including on the BBC, Sky News, the Guardian, Times, Huffington Post and others and a speaker at Industry conferences in the UK and globally.
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Ceo And FounderUnderthedoormat GroupLondon, Gb -
Ceo And FounderUnderthedoormat Group Apr 2014 - PresentLondon, London, GbUnderTheDoormat Group is an award-winning prop-tech company, recognised by JP Morgan as one of the leading female powered companies in the UK and Skift as one of the top companies globally shaping the future of short-term rentals. Problem: Around the world, properties are under-utilised. This creates missed opportunities for property owners to earn flexible income and guests who are looking for professionally managed homes.Solution: We make it easier for property owners and residential real estate partners to access and operate flexible rentals through our technology and services and, guests to access the quality of a hotel in the comfort of a home around the world.We provide three solutions across the value chain:1. Veeve- European Property Management2. Hospiria- SaaS Technology3. TrustedStays- Industry Platform for Business Travel -
Chairperson Of The BoardUk Short Term Accommodation Association (Staa) Mar 2017 - Mar 2024London, England, GbCo-founded the UK Industry AssociationLed the strategy and growth of the Association for 7 years including: - Establishing industry policy positions and engaging with UK Government and feeding into other Government policy development at EU level- Serving as Industry spokesperson to support visibility to our industry positions throughout my tenure- Building the governance and establishing the Association and team to support responsible industry growth- Supporting membership growth to ensure representation across our industry- Partnering with Quality in Tourism to establish a global best practice Industry Accreditation programme backed by the Ministry of Housing, Communities and Local Government- Launching and building the leading European industry conference, the ShortStaySummit -
Global Maintenance ManagerShell Retail 2010 - 2013London, England, Gb• Managed a team of 10 direct staff (30+ indirect) globally and several hundred million dollars annual spend to deliver Shell’s Retail site maintenance across 35 countries and 12,000 sites• Led the negotiation team for 5-year agreement with JCI valued at over $1B• Led the development of the Shell-JCI 2015 strategy to deliver more than $100m annual value by 2015• Responsible for the strategic relationship with Johnson Controls International (a top 20 Downstream relationship), our outsourced maintenance company, and overseeing the operational delivery and HSSE for the ~10,000 contractors in the supply chain• Delivered 25% savings over 3 years and 30% performance improvement globally -
Global Strategy And Portfolio ManagerShell Retail 2007 - 2009London, England, Gb• Developed the Retail Global Alliance strategy, covering >40 markets with an incremental business value over $200m• Programme managed Retail’s Future Value initiatives to deliver $2bln NPV over 10 years • Delivered alliance strategies for portfolio projects totaling over $50m in value across Switzerland, Hungary and Germany • Retail Strategy Lead – 2015 Fuels Strategy development including Biofuels strategy and Downstream Future Fuels project to understand the business implications of the changing fuels mix to 2050• Retail lead to develop Downstream Brand Licensing strategy and identify Retail’s strategic options for Brand Licensing as a low involvement channel to market • Deal manager for UK Sainsbury’s alliance divestment delivering significant comparative value to Shell
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Brand And Communications Procurement MgrShell Retail 2005 - 2006London, England, Gb• Led the Global Public Relations procurement strategy, agency negotiations and implementation for the $30m 3 year contract, delivering savings of ~20% across 17 key markets globally • Managed 5 Procurement professionals in MED and CEE; delivering $16M savings annually to the Retail business across Network, Marketing, and Sales and Operations. • Led the negotiations and implementation of a single ‘Below the Line’ Agency across 21 countries in Europe with total value of $8.3m, achieving a savings of 15% over 3 years• Negotiated and managed PR and Hospitality contracts for Shell’s F1 sponsorship with Ferrari valued at over $2m delivering 14% savings
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Change And Communications MgrShell Downstream 2004 - 2004London, England, Gb• Organizational design team member delivering a global organizational structure of ~1000 people across 52 countries • Established and led a global team for communications plan design and implementation, responsible for communications creation and delivery to 1000 staff globally • Led design and facilitated two Downstream Procurement Leadership team workshops, with participants from all regions present in London and the Hague achieving leadership alignment and ownership on the new organizational structure
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Streamline Shell Europe Oil Products Team LeadShell Downstream 2003 - 2003London, England, Gb• Led global team to design and develop Shell’s standard processes and training package including annual budgeting, target setting and planning, market analysis, negotiations and contract management, supporting 10% year on year savings across multi-billion dollar spend• Managed the end-to-end Supply Chain Management Process implementation across over 20 European countries
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Shell Innovation Project ManagerShell 2000 - 2002London, England, Gb• Project Manager of India Service Centre (ISC), delivering a new business venture offshoring Shell IT service, from concept to pilot & implementation with more than 10,000 people working for the organization 10 years post implementation • Led benchmarking of Fortune 500’s, evaluated business models, & assessed risks and financial constraints of business strategy options• Recommended and built the ISC business model, marketing, financial and implementation plans, securing Investment Panel funding• Established and led a team of five people in the UK and India with a $1.1M annual budget• Lead negotiations for Shell-wide deals with Indian IT companies, Wipro, & Infosys and IBMAdditional Projects• Led venture teams in Gamechanger innovation process resulting in funding for two projects • Authored ‘Geostar’ case study for INSEAD/ Shell Executive Leadership Programme
Merilee Karr Skills
Merilee Karr Education Details
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Rotterdam School Of Management, Erasmus UniversityStrategy And Marketing -
EsadeMba Exchange Program
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University Of RichmondBusiness Administration And Leadership Studies
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Ie Business SchoolInnovative Leadership
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London Business SchoolHigh Performance People Skills
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Harvard Business SchoolChanging The Game: Negotiation And Competitive Decision-Making
Frequently Asked Questions about Merilee Karr
What company does Merilee Karr work for?
Merilee Karr works for Underthedoormat Group
What is Merilee Karr's role at the current company?
Merilee Karr's current role is CEO and Founder.
What is Merilee Karr's email address?
Merilee Karr's email address is mk****@****.rsm.nl
What is Merilee Karr's direct phone number?
Merilee Karr's direct phone number is +4420795*****
What schools did Merilee Karr attend?
Merilee Karr attended Rotterdam School Of Management, Erasmus University, Esade, University Of Richmond, Ie Business School, London Business School, Harvard Business School.
What are some of Merilee Karr's interests?
Merilee Karr has interest in Poverty Alleviation, Children.
What skills is Merilee Karr known for?
Merilee Karr has skills like Strategy, Business Strategy, Negotiation, Change Management, Procurement, Management, Leadership, Energy, Outsourcing, Project Planning, Project Management, Business Development.
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