Merilin-Ingrid Kaalep personal email
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👩💻 I am open to marketing consulting / visiting CMO projects. Feel free to contact me through DM.As a tech marketer and visiting CMO, I help brands achieve their goals through marketing and growth strategies, creating strong brand identity and communication, and providing insights and analysis into customer understanding. I have more than 14 years of experience in creative agencies, leading marketing activities in Tallink Grupp, and consulting SaaS companies across various industries and markets.My mission is to help companies create strong brands and turn standstill into growth, by finding the right product-market fit, improving their marketing strategies, and guiding early-stage start-ups towards solid strategy and long-term growth. I have won several awards for the campaigns I have led and executed in Estonia and Finland, and I have extensive knowledge and skills in growth marketing, marketing communications, and digital marketing.Let's talk more about:> Brand and content marketing> B2B & B2C SaaS marketing> Growth marketing> Copywriting
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CooTrackdeepTallinn, Harju County, Ee -
Founder & Marketing AdvisorAdvista Jan 2022 - PresentHelping brands to achieve their business goals through marketing and growth strategies, creating strong brand identity and communication strategy and giving insight and analysis into customer understanding. -
Chief Marketing OfficerTexta Sep 2022 - Feb 2024City Centre, Harjumaa, Ee -
Head Of Creative Marketing TeamTallink Grupp Jan 2020 - Jun 2023Tallinn, Harjumaa, EeAs the Head of Creative Marketing Team my main role is to lead creative people in order toachive everyday goals and tasks. As a Marketing and Brand manager, my range of workwas perpetual, starting from coming up with creative ideas, managing everyday, marketingactivities and campaigns in both digital and offline media, writing marketing strategy as wellas monthly, weekly and daily plans and working side by side with different advertising andmedia agencies in Estonia, Finland and Sweden to achieve all that. This has resulted in several awards for the campaigns we have held in Estonia and Finland as well.Starting from 2015 I am also the chief editor of Tallink’s loyal customer program Club Onemagazine called “Avastaja” and have directed 15 numbers since I started. The circulationof Club One magazine is 100 000, reaching roughly every sixth household in Estonia.Examples can be found here: https://www.tallink.ee/club-one-ajakirjad -
Marketing & Brand ManagerTallink Grupp Jul 2017 - Jan 2020Tallinn, Harjumaa, Ee -
Marketing Project ManagerTallink Grupp Oct 2015 - Jul 2017Tallinn, Harjumaa, Ee -
Project ManagerVatson Agency Feb 2014 - Oct 2015My tasks at Vatson advertising agency are very similar to the ones I had in Imagine AD.The key aspect about my experience in Vatson is the tremendous amount of know-how I’veacquired in coordinating and leading international projects. One of the clients in myportfolio is Triobet, whose campaigns I’ve coordinated in 3 countries (Estonia, Latvia andLithuania).Additionally, I’ve been working as a project manager on social media, utilizing varioussocial media channels and tools (including Google Analytics).My biggest campaign so far has been the charitable social campaign to support woundedEstonian soldiers – “Anname Au!” www.annameau.eeNotable clients under my management: Betsson Services Ltd (Triobet OÜ),MTÜ Mondo, Ministry of Defence. -
Account ExecutiveImagine Ad Jul 2013 - Feb 2014Ülemiste, Harju Maakond, EeWorking as a project and account manager in advertising, I had a wide range of tasks,including leading a creative team, taking part in client meetings and briefings, creatingcampaign budgets, etc. Overall I was responsible for the whole campaign process fromselling the idea to billing and everything in between. -
Events AssistantJolos Events Aug 2011 - Feb 2013Põhja-Tallinn, Harjumaa, EeMy main tasks were assisting project managers in every way I could: everydaycommunication with partners, organizing meetings and everyday office life, writing briefsand business propositions, participating in client meetings, etc. I also served as the officemanager ordering couriers, hosting clients and partners, and taking care of anything elsethat needed doing.My biggest rewards were 3 major projects/events, which also won golden eggs at theEstonian advertising competition "Kuldmuna".“Kuldmuna” for best promotional solution: Beyblade Roadshowhttp://www.jolosevents.eu/kuldmuna-parim-promolahendus/My main tasks were handling communication between parties from three countries(Estonia, Latvia, Lithuania), finding the necessary partners and people to realize thisproject, finding and preparing locations for the events, managing the campaigns’advertising and marketing, including briefing the designers, production of materials andgetting them delivered.“Kuldmuna” for best design solution at an event: Kaamos 10http://vimeo.com/64133689“Pronksmuna” for best client event: Yit 100 years of experiencehttp://vimeo.com/64133686 -
Marketing AssistantBest Marketing Aug 2010 - Dec 2010Best Marketing is an Estonian based marketing business where I was working as apersonal assistant of the CEO. My main obligations were putting together marketing casestudies in English and help organizing marketing conferences and events.
Merilin-Ingrid Kaalep Skills
Merilin-Ingrid Kaalep Education Details
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Tallinn UniversityCommunication And Media Studies -
Tallinn UniversityGeneral -
Tallinn UniversityCommunication And Media Studies
Frequently Asked Questions about Merilin-Ingrid Kaalep
What company does Merilin-Ingrid Kaalep work for?
Merilin-Ingrid Kaalep works for Trackdeep
What is Merilin-Ingrid Kaalep's role at the current company?
Merilin-Ingrid Kaalep's current role is COO.
What is Merilin-Ingrid Kaalep's email address?
Merilin-Ingrid Kaalep's email address is me****@****ail.com
What schools did Merilin-Ingrid Kaalep attend?
Merilin-Ingrid Kaalep attended Tallinn University, Tallinn University, Tallinn University.
What skills is Merilin-Ingrid Kaalep known for?
Merilin-Ingrid Kaalep has skills like Advertising, Marketing Communications, Social Media, Marketing Strategy, Marketing, Copywriting, Digital Marketing, Online Marketing, Project Management, Event Planning, Event Management, Online Advertising.
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