Wei Jun (Nancy) Zheng Email & Phone Number

Shanghai, China

- Responsible for the development and design of product content strategies, enhancing user digital content experience through various formats such as documentation, info-graphic, and videos through different platforms and channels. - Authored and published technical documentation for over 10 mainframe products and cloud services, including IBM Blockchain Platform, Hyper Protect Services, etc. totaling more than 50 versions. Aligned with IBM documentation standards and improved documentation quality scores by over 20%. Proficient in writing with DITA or Markdown. -Managed the design, development, and marketing promotion of product multimedia content, using multi-channel and multi-modal content to expand product market, increase customer acquisition opportunities, and improve customer conversion rates. Designed and optimized product websites for several key products, increasing monthly website traffic by 150%.- Made full use of user feedback, data analysis, search optimization, and other tools and methodologies to improve product content quality and user experience.- Turned research and analysis data into actionable insights to assist product teams in improving product features and values to better serve users and enhance product user satisfaction.

Shanghai, China

- Gained an in-depth understanding of user needs, guiding the formulation of product user experience strategies through user research. Regularly communicated with stakeholders, including technical teams, marketing departments, and senior management, to ensure product design strategies align with product positioning goals.- Responsible for the requirement analysis, functional planning, layout, and interactive design of product icons, UI interfaces, and user experience, conducting usability tests with design prototypes and rapidly iterating design optimizations. - Developed and executed product UI testing plans, monitored component and interaction performance, and made timely adjustments to enhance user satisfaction. Analyzed product operation data, making data-driven decisions to continuously improve product market competitiveness.

Shanghai, China

- Responsible for product market analysis, identifying the product's market positioning and competitive situation by conducting in-depth analysis of market research reports from Gartner or IDC. Utilize tools such as SWOT analysis to assess the product's market competitiveness and potential growth areas, and coordinate with product managers to adjust product positioning strategies.- Responsible for product user research, using tools such as online surveys and face-to-face interviews to collect user feedback and needs to formulate effective marketing strategies.- Empowered technical sales by regularly conducting product presentations, roadshows, workshops, and other activities for industry leaders and potential customers, to promote product value and enhance user loyalty.- Designed product promotional materials for sales, such as product fliers, case studies, white papers, and effectively supporting the entire product sales process to assist technical sales in addressing customers’ business challenges.- Made full use of social media and online platforms to expand the product's influence and coverage, improve the product's online exposure rate, and enhance product awareness. Regularly updated promotional materials to reflect the product's latest features and market dynamics, adapting to changes in the market and customer needs.

Shanghai, China

- Responsible for writing and maintaining user documentation for mainframe system components, ensuring information was accurate, clear, and concise, meeting the needs of customers at different levels. Authored and published documentation for more than 10 products, totaling over 100 versions.- Participated in developing and optimizing documentation writing standards, conducted regular quality assessments and reviews, ensuring documentation quality scores remained above 85 (the standard score was 67).- Worked closely with the product development team to ensure documentation and products were updated synchronously. Actively revised documentation in response to customer feedback to enhance the user experience.- Trained and guided junior documentation engineers, sharing work skills and project practices, to promote team capability enhancement.

Shanghai

- Responsible for writing and maintaining user documentation for mainframe system components, including MVS, JES2, JES3, etc.- Participated in developing and optimizing documentation writing standards, conducted regular quality assessments and reviews, ensuring documentation quality.- Worked closely with the product development team to ensure documentation and products were updated synchronously.

Shanghai, China

- Responsible for writing and maintaining user documentation for 3 product series of routers.- Participated in developing and optimizing documentation writing standards to ensure documentation quality.- Worked closely with the product development team to ensure documentation and products were updated synchronously.

Master, Electronic Engineering

Bachelor'S Degree, Electrical And Electronics Engineering

Bachelor, Electronic Engineering