• Founded Covet Media as a boutique digital marketing agency to consult and execute clients’ marketing strategies, activate them and achieve their projected quarterly KPI’s• Managed content creation to enhance client’s brand presence and aesthetic throughout social media channels• Conceptualized and created e-mail drip marketing and re-targeting campaigns to a database of 400,000+ leads using segmentation targeting and A/B testing that improved open rates by 3.5x the initial rate• Created influencer marketing programs; sourcing influencers, managing the collaborations, and negotiating payments• Developed paid social media marketing campaigns optimizing critical conversions and resulting in increased website traffic and brand awareness for world famous luxury brands such as Rolex, Tag Heuer and Omega• Supervised e-commerce website design, auditing UX/UI to optimize revenue generation• Mentored and coached CX teams to maintain community management and set the voice of the brand through the customer service funnel

• Developed long-term digital strategies, managing multi-channel campaigns across owned, paid and earned media touchpoints • Photographed and edited images for use on social media and website, saving tens of thousands of dollars per year in production costs• Conceptualized and designed weekly emails to subscribers with original content and exponentially grew the database by 300 percent• Collaborated closely with a local and international team of web developers to design and develop the new e-commerce website in line with brand guidelines • Supervised third-party marketing consultants to identify new SEO strategies to generate traffic to the website and create high-impact content

• Assisted four sales managers in achieving individual and team sales goals by drafting requests for proposal, contracts, and invoices• Coordinated site inspections, including research on group, showroom inspection, preparation of marketing materials and entertainment reservations • Managed and created content for all social media platforms• Designed content for marketing collateral used in group and catering sales• Performed duties of Director of PR and Marketing in the interim including partnership management, monthly newsletters, and group promotions

• Increased sales by 20 percent in the first 6 months of employment• Managed storefront operations including intern selection and supervision, building vendor relationships and pricing• Collaborated with clients to assess their event needs and developed strategy to deliver best end product within their budgetary limits• Partnered with various media outlets to develop and implement new marketing strategies directly contributing to a 30% increase in quarterly revenue• Conducted bridal consultations daily and assisted with design process• Researched vendors and analyzed market trends to develop and implement a preferred vendors list

• Worked with high-end hotels, luxury fashion brands, and up-and-coming restaurants to help promote their products and services through special events• Assisted with event preparation by sending invitations, assembling gift bags, and managing guest list for events such as Vera Wang Evening of Bridal Luxury and Barney’s Men of Style• Assisted in the planning and on-site coordination of various events by partnering with vendors and securing event spaces

Managed model portfolios by updating website content, assisted in weekly open call events and client castings, and informed models of upcoming bookings and coordinated scheduling.