Leading the development and execution of the company's long-term strategy, focusing on growth and creating value for stakeholders.Overseeing daily operations and ensuring that both short-term and long-term goals are achieved.Working closely with the team to develop innovative solutions that meet the needs of clients in the IT and services industry.Building key partnerships and driving organizational growth, while constantly adapting the business to meet market demands.Managing the company's financial performance, sales forecasting, and ensuring efficient resource allocation.

DhannoCare.com is a technology-driven platform providing daily car cleaning and recurring car care services. It was one of the first solutions of its kind across the country.As a co-founder, I was involved in every stage, from idea development to the final solution. My primary focus was on creating a strategy that addressed real-world problems through design thinking.Key Milestones:Acquired 72 clients on the first day of the product launch, securing 3-month paid subscriptions.Grew revenue from zero to seven figures within the first quarter.Awards & Recognitions:Named the Most Innovative Autotech Startup - 2018 by Silicon India Auto Magazine.Won first place and a cash prize at the Startup Conclave organized by IMS Ghaziabad.

Planned and executed Re-targeting campaigns. Re-targeting – Converting abandon carts into transactions by email, display and text re-targeting, affiliate re-marketing and calling.Guide the product and design team on the user interface, design layouts of the website and to create effective creative’s for various marketing campaigns. Plan and supervise execution of key internet marketing activities including affiliate marketing, banner advertising, search engine optimizations, email campaigns, social media, paid and organic search and customer engagement programs to generate demand.

Achievements -• Achieved optimized traffic growth of 25% month on month.• Reduced Customer Acquisition cost by average 15% month on month• Created revenue generation channel via Facebook which is grown over a period many folds and brings in 25% of revenue.Paid Marketing - Google Ads, Facebook Ads, Bing AdsAffiliate -OMG, Tyroo,Vcommission, icubes

• Creating online Campaigns for Search network & display network in Google.• Managing multiple campaign through MCC on Google Adwords.• PPC campaign management, optimization & expansion.• PPC campaign performance assessment.• PPC ad copy writing & split testing.• PPC keyword creation, implementation & expansion.• PPC bid management.• Landing page analysis.• Measuring online advertising programs.• Competitor analysis.• Industry & competition analysis.• Keyword research• Responsible for Lead Generation.• Maintaining CPA.• Managing Campaigns on Facebook & Yahoo Search.• Hands-on experience in handling PPC projects• Extensive knowledge of PPC Search Engine platforms including Ad words, MSN, Yahoo, Paid Search,• Bidding & Keyword Management, Tracking Tools, etc.• Analyzing the Paid Marketing Campaign to Smoothly drive the End Conversion.Resolving customer’s technical queries regarding Ad words.• Traffic & Crawler Analysis: Measure, track and evaluate the traffic conversions by critically analyzing the Google analytics/ Google webmaster or other tools and prepare monthly traffic growth and website performance reports.Expert: Online Marketing & Business Strategy for bottom line profit•Google Adwords - Search + Display• Expert Microsoft adCenter (Yahoo+Bing) - Search + Display• Expertise in Google Merchant Center• Expertise in Google Tag Manager•Expertise in Facebook Advertising•LinkedIn Advertising Expert• Expertise in YouTube Advertising •Web Banner Ads Expert (Display Advertising)• SearchForce - Bid Management Tool• Expertise in Social Media Marketing

I had Joined Bollywoodshadis.com as a startup. I was working on the project from scratch and after a 6 months effort we Were getting traffic of around 25k in a day. I was responsible for planning the entire marketing strategies for the website. Starting from the web optimizing to managing the entire affiliations and paid campaigns on Facebook,Google Adwords.Keyword researchFacebook Page Ads (www.facebook.com/BollywoodShaadis.com)Handling All On Page, Off Page and SMO WorkCreating PPC Campaign and HandlingPPC Campaigns on Google Adwords, MSN AdCenter, & Yahoo MarketingCreate and optimize ads on major Search EnginesImproving Quality Score of the Campaigns by increasing relevancy of the ads with the corresponding Keywords and landing pages.Controlling Avg. CPC (Cost/Clicks) of the Campaigns by improving CTR (Click Through Rate)Targeting the right Customers by choosing the relevant keywords with the services of the company.Maintaining Cost/Call with optimum bid Management of the keywords.New Campaign Research and creationImproving Impression Share Competitor ResearchGoogle Analytics Report Study and ComprehensionTargeting –Search, Contextual placementCreation of Effective Campaigns and Ad groupsCreation of Banners using Display BuildersWriting Compelling Ad CopiesKeyword Grouping using Broad Match, Exact Match, Phrase Match, Negative Match, Modifier Match Techniques Insertion of GooglePPC, SEO Experts

• Google Analytics, Google Ad-Words, Google Webmaster tools • Provide report to our client to see and monitor the work.• Meta Tag and ALT Tag Creation• XML Site Map Creation and Robots.txt• Social Media Optimization (Linkedin, Twitter, Face Book, Myspace, Google +, pinterest.com Etc.)• Manage One-Way, Reciprocal and Three Way Links Campaign.• Blogs Posting and Commenting• Directory, Article, Press Releases, Classified and Book Marking Submission.• Search Engine Submission.• Forum Posting• Google & Yahoo Location Mapping