A full-service marketing and branding consultancy specialising in the Publishing industry. Dedicated to driving growth, innovation, and creativity across all campaign touchpoints. 📈📊We are passionate about unlocking brand potential and driving sales through innovative, data-driven strategies. What sets us apart is our ability to dive deep into consumer behaviour, creating captivating content while leveraging insights to optimise campaigns and cultivate lasting customer loyalty. 📢🌐Whether you are a Publisher looking for campaign or wider project support or an author looking to elevate your brand we would love to hear from you. 🚀🤝

At Square Enix, I honed my expertise in digital and content marketing and publishing strategy. I worked on wide ranging IPs across the business unit including the high-profile AAA title, FINAL FANTASY VII REBIRTH. I developed GTM plans for key releases, created localised assets, designed packaging, developed publishing strategies as well as partnership optimisation and more. For each release we focussed on developing innovative marketing strategies that resonated with the gaming community and elevated brand awareness amongst newcomers.This role required constant collaboration, refining my ability to work with cross-functional teams to optimise publishing tactics and enhance brand visibility whilst leveraging consumer insights and data analysis.

Optimised global sales and marketing for James Patterson, one of the world's top-selling authors with over 450 million copies sold worldwide. Led a cross-functional team, driving a cohesive brand message that boosted global sales by 18% YOY, totaling 3.7 million copies in 2021. Revamped the email marketing strategy, using automation and CRM to expand reach, nurture leads, and enhance customer retention.Spearheaded a testing roadmap with A/B testing, KPIs, and ROI analysis to optimise brand channels. Managed the annual marketing budget, forecasting, and P&L review in the UK. Leveraged social media listening tools to maximize consumer sentiment and tap into influencer leads, increasing UK brand awareness from 42% to 70% (2017-2022).Owned and optimised the performance marketing strategy across ATL and BTL channels—OOH, Experiential, Email, Affiliate, Programmatic, Paid Social, Podcast ads, SEM, and SEO—driving growth, conversion, and awareness. Adopted a data-driven approach to refine strategy and media mix, constantly improving metrics like CTR, conversion rates, and ROAS.Led weekly and monthly performance cycles to ensure targets were met and teams were consistently challenged. Line-managed a team of marketing specialists, a Copywriter, and an Analyst.

Brand Managed and executed the multi-award-winning campaign for Jamie Oliver's 5 Ingredients: Quick and Easy Food, driving sales of over 3.3 million copies across 24 territories in just one year. Orchestrated a groundbreaking approach by inviting top UK design agencies to pitch for the campaign, ultimately partnering with Kota to bring the book and campaign to life.

Worked across a wide range of fiction and non-fiction campaigns Including; Joey Barton's autobiography No Nonsense; Girl Up by Laura Bates (for which I won a marketing award); Lynda La Plante and Milly Johnson.

Worked across a range of fiction and non-fiction titles. Main responsibilities included brand managing the BBC list including all of the TV tie-in titles such as Dr Who and all David Attenborough BBC Earth releases.