Clients: Aalto University, Akateemiset muusikot, Escape Room Helsinki, Filosofian akatemia, Jatkumo, Post Design festival, Reflektor, Sun Effects, Uudenmaan liitto, Valokuvataiteen museo, Valve Branding, YLE.

Aavistus Festival is a Helsinki-based biennial of audiovisual art and VJ culture. The second edition in 2022 saw 2800+ visitors over 4 days in 6 venues and dozens of performances, artworks, workshops and more by 55 artists from 14 different countries.Aavistus is an independent non-profit festival.www.aavistusfestival.fihttps://yle.fi/uutiset/3-11578533

I emphasise the atmosphere and concept of events, festivals and musical performances with live visuals, projection mapping and video installations.Some of my clients and collaborators:Aalto University, Archinfo, Arctic Sounds festival (GL), Basso Radio, Bella Skyway light art festival (PL), City of Espoo, City of Helsinki, Dance Theater Minimi, Drifts Festival, DTM, Entropy ry, Flow Festival, Grotesk, Grelle Forelle (AT), Hellon, Helsinki City Museum, HYTKY, I Land Sound (EE), Into the Woods Festival (SE), Kaiku, Kazakhstan Central Concert Hall (KZ), Kontula Electronic, Korgy, Kult, Kuudes Linja, LOVI ambient club, Merikerho, Museum of Finnish Architecture, Nonagon Festival (SE), Norbergfestival (SE), Playground AV Festival (AT), Polar Night Light Festival, Projio Festival, Rare Media, Reflektor light art festival, Signature Dark, Sun Effects, THRDEYEVSN, TOKYO ry, Turku Modern festival, TYEMYY, Valve Branding, Zodiak, Ääniwalli.www.merlekarp.comwww.instagram.com/explore/tags/foldedvisuals/

I developed the visual identity and created the visual communication assets for Sun Effects' annual light art festival Reflektor, including posters, ads and signs. I also designed Sun Effects' general graphic design assets such as merch, layout for various print and digital materials, business cards and more.Sun Effects is an event design and production company based in Helsinki and Tokyo. The works range between large scale events, museums, stadiums, public spaces, experimental marketing projects and specially commissioned works. Sun Effects is known for events like Lux Helsinki, Slush, Flow Festival, Reflektor and others.

I created posters for print and animated posters for screens, leaflets, illustrations, presentations and more for Aalto's Radical Creativity team.Radical Creativity is one of Aalto University's strategic focal points. The Radical Creativity team works on multiple projects, which aim to enable an experimental culture.

At Valve, I helped companies meet their business goals and build stronger relationships with their stakeholders by implementing data-driven growth marketing methodologies.This included marketing automation (HubSpot), webinar planning, management and training, keyword and target group research, content creation, search engine optimisation, planning and optimising digital ad campaigns, measuring and reporting results across multiple platforms and project management.Since I started studying visual communication design, I also created layouts, motion graphics, illustrations, infographics and website designs.Valve is a full-service marketing agency.

Designed and created the editorial and layout design for the issue 108, Leikki from scratch to print together with Jacob Söderström.Tuli & Savu is an independent poetry magazine.

At Juuriharja, I had a wide variety of tasks, but mostly those related to marketing:- Creating an inbound marketing strategy based on Juuriharja's business goals- Editing and publishing ebooks and guides, holding webinars- Email marketing & marketing automation- Planning and producing blog posts and website copy- Creating content for social media- Search Engine Optimisation, Search Engine Marketing and Social Media Marketing- Keeping my eye closely on analytics My other tasks included administrative tasks, sales support, digital facilitation, events planning and coordination, as well as junior consultant’s tasks, such as data analysis, preparation of materials, product and process development and assisting at client workshops.Juuriharja is a consulting company of ethical leadership and collaboration competences.

My responsibilities included administrative and sales tasks, such as processing and sending orders, organising events as well as reception and registration of laboratory samples.I designed and created various marketing materials for trade shows.Icosagen is a R&D company in the biopharmaceutical and biotechnology industries.