Merlin Benedick Email & Phone Number

Fort Worth, Tx, Us

California, United States

Dallas/Fort Worth Area

• Design, execute and measure using statistical analysis to do variety of tests for Marketing campaigns, promotional offers to learn program’s true impact and recommends the most profitable action to take going forward.• Collaborate cross-functionally with network of subject matter experts across departments to design and execute comprehensive market research plans to guide business decisions.• Execute all predictive analytics to support customer lifecycle/audience targeting strategies and forecast incremental profitability for all digital and traditional marketing campaigns.• Create Experimental Test Design by using best practices to ensure each analysis is executed for maximum learnings with statistically significant result.• Assist channel owners and Loyalty team in developing strategic campaign for multi-touch attribution, omni-channel engagement to determine the best go-forward profit strategy.• Work with IT team for the data feed to the external partner platform who provides Business Intelligence. • Work with CRM team to ensure data integrity for the health by identifying the merge/purge issue in the CRM data by working with the Data Solution team to create a CME use case summary and to produce one unique quality data for marketing analysis.• Build Model using Linear Optimization and leveraged with decile/pareto breakouts to optimize the audience targeting strategy for a variety of marketing efforts from customer acquisition to customer retention campaign.Achievements:• Direct mail circulation reduced 25% YoY due to budget constraint but maintained positive incremental sales lift. • Digital Media budget reduced 21% YoY, but traffic maintained by analysing and reallocating the budget to best Cost-Per-visit channels.• Built customer segmentation model to Optimize SMS targeting by using Customer Life Cycle status, price sensitivity and discount sensitivity Model values.Environment: SQL, ALTERYX, POWERBI, SSRS, PIVOT Tables

Arlington, Texas

o Produce periodical reports and semester-wise trend analysis for courses, applications, admits, enrollment, etc.o Maintain, analyze and update database of students of College of Businesso Advise and guide students about enrollment process, academic holds and administrative policies

Knowledge Village, Dubai, Uae

• Devise and evaluate methods for collecting data, such as surveys, focus groups, questionnaires, and opinion polls• Present their findings to executives and clients through charts, graphs, and other visual means to help them make better-informed decisions about New Course introductions, modifications, and marketing campaigns.• Interpret the data collected, organizing this information into statistical tables and reports.• Generate, compile and analyze data using in-house ERP to help Sales Team locate prospects and/or design events and to help the Operation Teams for batch, trainers, classroom and inventory planning• Realized higher ‘faculty revenue per hour’ through effecting planning, scheduling and marketing batches despite constraints like limited classrooms, class size and high faculty costEnvironment: Microsoft Powerpoint, MS Excel, Pivot, ERP

Chennai, India

o Design and build the ‘premium admissions consulting’ product that involved finalizing the pricing, processes and service standards o Initiate direct marketing activities such as “Trending Courses”, “Meet the Experts”, “Financial Aid for International Students”, “Student Visa Workshops” etco Collate and analyze data gathered from direct marketing session and classify the same for ‘tailor-made communications’ to increase ‘footfalls to enrollment’ ratioo As the ‘Nationwide Knowledge Resource” for the US, Germany, and Canada Admissions advise half-yearly action plans o Actively liaise with University Representatives – schedule & enable one-to-one interactions with students – as to achieve Higher Yield Ratio for the university and the companyACHIEVEMENTS:o Helped in moving the company from commission-based revenue model to service based revenue model, which resulted in adding newer revenue model for the companyo Replicated the Chennai success story across South India by traveling to various cities like Coimbatore, Cochin, Hyderabad and mentoring the local teamso Was instrumental in the web-redesign that highlighted the company’s strengths and semester-wise success storieso Awarded Special Loyalty Bonus during my 5th Year and 7th year of service in the company

Chennai, India

o Head the Global Education Operations and help students decide about the program & country to pursue their higher studies, arrive at the final list of universities for application, guide them through the application documentation, visa procedures and conduct mock interview sessions as well as pre-departure orientation.o Plan Seminars and Information Sessions as well as prepare info-kit, handle enquiries during pre-seminar, seminar & post seminar phases and maintain separate activity log for the event to track the footfalls and effectiveness of the evento Maintain the Books of Accounts and supervise the dispatch of Daily collection & payment reports to the concerned higher-upsACHIEVEMENTS:o Instrumental for turning around 2 branches that weren’t achieving even the break-eveno Strategic coordination and pleasant communication skills resulted in recruiting the city’s best faculties for GRE, GMAT and TOEFL

Masters In Management Information Systems, Business Data Analytics

Activities and Societies: Member - Information Systems and Operations Management Member - Society for Human Resource Management Member.

Columbiax - Machine Learning For Data Science And Analytics, Data Processing

Understanding Algorithms, Hashing, Search Trees & Data Structures; Dynamic & Linear Programming and Probabilistic Topic Models

Columbiax - Statistical Thinking For Data Science And Analytics, Data Processing

Data collection strategies, Data visualization methods, Constructing models for predicting future trends

Analyzing & Visualizing Data With Excel, Data Processing

Activities and Societies: • Gathering and transforming data from multiple sources; Discovering and combining data in mashups; Data model.

Programming With R For Data Science, Data Processing

Activities and Societies: Read and write from cloud hosted database, Linear models, Predictive analytics, Visualization using ggplots2

Master’S Degree, Business/Commerce, General

Bachelor’S Degree, Business/Commerce, General

High School, Business/Commerce, General