Merlin Benedick Email & Phone Number

Fort Worth, TX, US

California, United States

Dallas/Fort Worth Area

• Design, execute and measure using statistical analysis to do variety of tests for Marketing campaigns, promotional offers to learn program’s true impact and recommends the most profitable action to take going forward.
• Collaborate cross-functionally with network of subject matter experts across departments to design and execute comprehensive market research plans to guide business decisions.
• Execute all predictive analytics to support customer lifecycle/audience targeting strategies and forecast incremental profitability for all digital and traditional marketing campaigns.
• Create Experimental Test Design by using best practices to ensure each analysis is executed for maximum learnings with statistically significant result.
• Assist channel owners and Loyalty team in developing strategic campaign for multi-touch attribution, omni-channel engagement to determine the best go-forward profit strategy.
• Work with IT team for the data feed to the external partner platform who provides Business Intelligence.

Arlington, Texas

o Produce periodical reports and semester-wise trend analysis for courses, applications, admits, enrollment, etc.o Maintain, analyze and update database of students of College of Businesso Advise and guide students about enrollment process, academic holds and administrative policies

Knowledge Village, Dubai, UAE

• Devise and evaluate methods for collecting data, such as surveys, focus groups, questionnaires, and opinion polls
• Present their findings to executives and clients through charts, graphs, and other visual means to help them make better-informed decisions about New Course introductions, modifications, and marketing campaigns.
• Interpret the data collected, organizing this information into statistical tables and reports.
• Generate, compile and analyze data using in-house ERP to help Sales Team locate prospects and/or design events and to help the Operation Teams for batch, trainers, classroom and inventory planning
• Realized higher ‘faculty revenue per hour’ through effecting planning, scheduling and marketing batches despite constraints like limited classrooms, class size and high faculty costEnvironment: Microsoft Powerpoint, MS.

Chennai, India

o Design and build the ‘premium admissions consulting’ product that involved finalizing the pricing, processes and service standards o Initiate direct marketing activities such as “Trending Courses”, “Meet the Experts”, “Financial Aid for International Students”, “Student Visa Workshops” etco Collate and analyze data gathered from direct marketing session.

Chennai, India

o Head the Global Education Operations and help students decide about the program & country to pursue their higher studies, arrive at the final list of universities for application, guide them through the application documentation, visa procedures and conduct mock interview sessions as well as pre-departure orientation.o Plan Seminars and Information.

Masters In Management Information Systems, Business Data Analytics

Activities and Societies: Member - Information Systems and Operations Management Member - Society for Human Resource Management Member.

Columbiax - Machine Learning For Data Science And Analytics, Data Processing

Understanding Algorithms, Hashing, Search Trees & Data Structures; Dynamic & Linear Programming and Probabilistic Topic Models

Columbiax - Statistical Thinking For Data Science And Analytics, Data Processing

Data collection strategies, Data visualization methods, Constructing models for predicting future trends

Analyzing & Visualizing Data With Excel, Data Processing

Activities and Societies: • Gathering and transforming data from multiple sources; Discovering and combining data in mashups; Data model.

Programming With R For Data Science, Data Processing

Activities and Societies: Read and write from cloud hosted database, Linear models, Predictive analytics, Visualization using ggplots2

Master’S Degree, Business/Commerce, General

Bachelor’S Degree, Business/Commerce, General

High School, Business/Commerce, General