Merlin Kwan

Merlin Kwan Email and Phone Number

Chief Executive at Shelev Capital / IRL & Defi, Web3 Mind - Bullish on ASEAN Region, Mobility Financing, Carbon Markets, Green-Tech, Onchain Oracles, RWA on-chain, Solana. @ Shelev Capital
Merlin Kwan's Location
Vietnam, Viet Nam
Merlin Kwan's Contact Details

Merlin Kwan personal email

n/a
About Merlin Kwan

First business at age 16. Launched 12 companies since. 5 failed fast. 7 made money. Exited 5. 2 still crushing it. Now building Vietnam's 1st fleet finance company and a ton of cool stuff on web3 and web2. As Senior Executive with 25 years of experience across Europe, Asia, and the web, I leverage a rare blend of business design and digital marketing leadership for an omni-channel marketplace. I have a proven track record of establishing and growing digital and brick-mortar businesses, garnered by top industry merits. Adept with experience in human-centric business design, technology, and finance, I believe in marrying human insights with new technologies and strategies to lead companies to seize tomorrow's opportunities. One of my valuable skills is the ability to build alignment in a partner or client setting, as well as to inspire, energize and align stakeholders around innovation, technology, and fresh strategies. In short: Launching or transforming businesses is what I am about. I strive to focus on co-creation, shared values, and practical problem-solving. The result of which has proven business goals and global recognition.As an entrepreneur, I have experience in building and transforming businesses in frontier markets and on the web. Prior to co-founding Shelev – a regional next-generation transport finance platform, I have also built successful advisory businesses. Here my team and I were engaged as business-design mentors at selected growth companies, leading consultancy projects in the area of technology, blockchain-integration, business strategy, cross-border expansion, market-entry, capability building, ESG and sustainability, operational excellence, and digital marketing. Key Expertise:+ Banking & Finance+ Technology+ Blockchain, Crypto & Defi+ Web3 Communities+ ESG Strategies & SDG Goals+ Transport & Logistics+ Automotive+ Real Estate+ FMCG+ Hospitality

Merlin Kwan's Current Company Details
Shelev Capital

Shelev Capital

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Chief Executive at Shelev Capital / IRL & Defi, Web3 Mind - Bullish on ASEAN Region, Mobility Financing, Carbon Markets, Green-Tech, Onchain Oracles, RWA on-chain, Solana.
Employees:
4
Merlin Kwan Work Experience Details
  • Shelev Smart Fleet Sdn Bhd
    Chief Executive
    Shelev Smart Fleet Sdn Bhd Aug 2024 - Present
    Malaysia
  • Shelev Capital
    Founding Member & Chief Executive
    Shelev Capital 2017 - Present
    Vietnam
    While Vietnam's banking sector heavily focuses on the consumer finance and real estate sector, many mid-market companies in transport, logistics and technology are underserved by conventional banking services and are not able to exhaust their full growth potential, having little access to cash flow financing and growth investment. With Shelev's mission to innovate and develop a holistic financial services ecosystem, we aim to make a difference with customized investments and financial services in our core sectors.
  • Shelev Leasing
    Founding Member & Regional Ceo
    Shelev Leasing Jul 2017 - Present
    The vision-driven transport finance and technology ecosystem of Shelev was launched in 2016. At the core of our business we offer the transport sector innovative financial solutions enabled by next-generation technology. Shelev is operating with 6 offices in Vietnam, in Singapore, and latest in Malaysia. We are especially proud to be the first and the largest fleet operating leasing firm offering large fleets of operating leasing trucks, taxis, busses, and limousines.
  • Generations Fund
    General Partner, Private Equity Fund
    Generations Fund Nov 2023 - Present
    Singapore, Singapore
    www.generations.vcA carbon-markets private equity fund with a next-generations tech stack and a stellar GP team
  • Lion Ventures Pte Ltd
    Chief Administrative Officer (Cao)
    Lion Ventures Pte Ltd Aug 2020 - Present
    Singapore
    Venture Capital / Venture Credit Fund – Vietnam focused
  • Morning Star Real Estate, Ho Chi Minh, Singapore,
    Co-Founder
    Morning Star Real Estate, Ho Chi Minh, Singapore, Jul 2016 - Present
    General Investment Holding
  • New Age Hospitality Co Ltd
    Limited Partner / Investor
    New Age Hospitality Co Ltd Mar 2014 - Present
    Ho Chi Minh City
    Group Investor and Strategic Advisor; New Age Hospitality Co Ltd / Lan Dao Production Co Ltd / Lan Dao Retail Co Ltd
  • Logchain Protocol Group
    Strategic Advisor
    Logchain Protocol Group Jan 2018 - Jan 2020
    Singapore
    https://thelogchain.comLogChain provides the blockchain enabled platform to ensure the safe, secure and efficient transfer of products, services and information throughout global inter-modal supply chains to benefit all stakeholders. LogChain’s application of blockchain technology will ensure that every aspect of the supply chain is managed effectively and efficiently, significantly reducing the risks and uncertainty that are normally associated with logistics operations. The provision of real-time information and increased traceability in the supply chain will enable improved inventory management, eliminate waste and provide regulatory compliance. LogChain will ensure all aspects of the logistics process are transparent and efficient and provide the best value for all stakeholders in the supply chain. LogChain’s objectives are to eliminate risks and inefficiencies that currently exist in logistics activities around the world, allowing stakeholders to focus on their core capabilities, remain competitive, ensure continuous growth, success and sustainability.
  • Storyworks Pte Ltd & Toc Consulting Co Limited
    Founder & Managing Director
    Storyworks Pte Ltd & Toc Consulting Co Limited Jan 2011 - Jul 2017
    Ho Chi Minh City, Vietnam
    Business Strategy & Digital Transformation Design Firm with presence in Singapore and Vietnam – Led several strategic enterprise development and technology integration projects for selected Singapore corporations, working closely with government agencies Spring Singapore and IE SingaporeBudweiser Vietnam, ABInbev Vietnam, HB Group Vietnam, Magnum Wine & Spirits J.S.C , Unilever, Choon Heng Group, Ephraim Engineering, Paperplane Pte Ltd, Strontium Consumer Electronics, Wego Online Travel, Dulwich College, Volkswagen, Adidas, Playboy,
  • Awaken Group
    Group Director / Brand Strategy, Digital & User-Centric Business Design
    Awaken Group Jan 2013 - Sep 2015
    Awaken Group is a multi-disciplinary Transformation Design (TD) firm that integrates strategy, leadership, and innovation to design human-centered IRL businesses and digital experiences in South-East-Asia and North America. We sit at the intersection of business, people, and design to provide purpose-driven sustainable solutions. Simply put, we Consult + Coach + Design + Digitize.Awaken Group works in the intangible (vision, strategy, leadership, organization, CEO coaching, process) and tangible (experience design, space, product/service innovation, branding) to design transformative experiences from the inside out to bring joy and beauty to the world.Achievements:• Established Awaken Group’s first marketing & experience design consultancy practice• Project and client lead with full budget and profit accountability for projects in Brand Strategy, Digitization Strategy, Web Strategy, System & Process Design, and Brand Experience Design • Managed projects from start to finish, including pitch, proposal, negotiation, contract, and close• Led qualitative and quantitative human factors and design research• Customer Experience System & Process Design • Led prototyping and implementation across human-, digital- and physical touch-points• Launched new brand strategies & designs, customer experiences, service concepts and spaces• Designed and facilitated immersive workshops on Design Thinking, System & process design, Innovation, and Service Excellence for Fortune500 companies and government• Worked closely with government agencies like e.g. Spring Singapore and IE Singapore, leading strategic corporate development projects for selected enterpriseshttp://awakengroup.com/
  • Grey Group
    Associate Director, Digital And Integrated Marketing
    Grey Group May 2010 - Oct 2011
    Ho Chi Minh City, Vietnam
    My role was to lead development and execution of Digital and 360' Marketing Strategies for VietinBank, Vinaphone Telco, Petrolimex, GlaxoSmithKline, Procter & Gamble, Coca Cola, Abbott, Gedeon Richter. Managed a department with a stellar team of 25 professionals.
  • Ogilvy
    Associate Director, Digital And Integrated Marketing
    Ogilvy Oct 2009 - May 2010
    Singapore & Ho Chi Minh City
    Oversaw the strategic development across brand and marketing communications for Vietnam Airlines, SYM Motors, Sony Electronics, Parkson Retail Chain, Unilever, Dumex, Huggies, Marina Bay Sands. Co-managed a team of 40+ awesome marketing professionals.
  • Tbwa\Worldwide
    Ad, Digital And Integrated Marketing
    Tbwa\Worldwide May 2008 - Oct 2009
    Singapore
    Led a senior team on Developing and executing Brand and Digital Marketing Strategies on several Key Account: Regional Marketing Lead of Standard Chartered Bank APAC & Middle East, Additionally, overseeing Integrated Marketing for customers such as: Visa, Sentosa Investment Group, Shangri-La Hospitality Group, Martell, Chivas, Pedigree, Adidas.
  • Publicis Frankfurt
    Ad, Integrated Marketing
    Publicis Frankfurt 2004 - 2008
    Frankfurt Am Main, Germany
    Digital and 360' Brand Marketing Communication for Renault, Dacia Motors, European Central Bank, Fidelity Investments, Panasonic, Rowenta, Grohe, Fitness Company, Club Med and others
  • Debeka Insurance
    Manager, Marketing & Communication
    Debeka Insurance Jan 2001 - Jun 2004
    Frankfurt Am Main Area, Germany

Merlin Kwan Skills

Management Entrepreneurship Market Structure Business Model Innovation Strategy Business Operations Innovation Management Change Leadership Stakeholder Management Cross Functional Team Leadership Brand Development Marketing Communications Integrated Marketing Digital Strategy Experience Design Design Research Digital Media Strategic Brand Positioning Brand Strategy Marketing Strategy Design Thinking Rapid Prototyping

Frequently Asked Questions about Merlin Kwan

What company does Merlin Kwan work for?

Merlin Kwan works for Shelev Capital

What is Merlin Kwan's role at the current company?

Merlin Kwan's current role is Chief Executive at Shelev Capital / IRL & Defi, Web3 Mind - Bullish on ASEAN Region, Mobility Financing, Carbon Markets, Green-Tech, Onchain Oracles, RWA on-chain, Solana..

What is Merlin Kwan's email address?

Merlin Kwan's email address is merlin.kwan@gmx.de

What skills is Merlin Kwan known for?

Merlin Kwan has skills like Management, Entrepreneurship, Market Structure, Business Model Innovation, Strategy, Business Operations, Innovation Management, Change Leadership, Stakeholder Management, Cross Functional Team Leadership, Brand Development, Marketing Communications.

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