Merlin U Ward Email and Phone Number
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Recognized as a transformational leader in marketing and brand innovation, my passion is to create winning campaigns and business transformations embracing the future of work, diverse people, innovative products, tech, food & beverage, clean environment, and sustainability. My Areas of Expertise:» Multi-Channel Marketing Management» Operational & Change Leadership» Full Life Cycle Project Management» Account Management» Cross-Functional Team Leadership» Client & Stakeholder Relations Management» Creative Direction & Implementation» Business System Innovation» Public Speaking & Communications» Data Analytics / KPIs / Performance» Product Development & Launch» Strategic Planning & Execution» Continuous Process Improvements» Market & Competitive IntelligenceMy Technical Proficiencies:» MS Office Suite, Adobe Suite» Digital Marketing / Analytics SaaS / Media» Qualitative & Quantitative Research» Cultural and Competitive Analytics» Trend AnalysisSuccess Stories Highlights:» 2019 Holding Company of the Year: Omnicom, the parent company for sparks & honey, was chosen as MediaPost’s holding company of the year.» Systems Optimization: I implemented optimized systems to drive circular innovation in sparks & honey’s daily culture briefings. I streamlined the Global Scout Network process and grew scout activity by over 200%. » Influencer Programs: Unique phone case retailer ExoFab wanted to create “viral buzz” in digital. We targeted Instagram with product giveaways in specific use-case categories. We generated over a few million impressions. The biggest win was attracting major tech vlogger, iJustine.» Shorty Award: Won the Shorty Award for a campaign with the NCAA, in conjunction with Leo Burnett. I played a major role in the strategy and overseeing the execution of the social campaign. I am always looking to expand my professional network.Please feel free to connect with me or check out my portfolio at: www.merlinuward.com.
Eis Cafe
View- Website:
- eiscafeuk.com
- Employees:
- 73
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Chief Operations OfficerEis CafePhoenix, Az, Us
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Director Of Cultural SystemsSparks & Honey Oct 2016 - Jan 2020New York, New York, United StatesAt Sparks & Honey, I was the principal strategist of cultural systems, cultural analytics, creative direction, global client relations, and overall improvements to performance, revenues, and digital reach. • Introduced the one-hour Daily Work Session to transform the session from internal to external marketing, resulting in 1.8K+ hours of content across key social platforms. • Facilitated 800 Daily Culture Briefings and a live-stream demonstration of the company’s proprietary system. Achieved rich accolades and recognition as the Holding Company of the Year by MediaPost in 2019. • Retained $20M+ in business via publication of engaging C-Level keynote speeches.• Accelerated social media engagement by 250% through innovative integration of strategic social media communications and action plans. • Led, developed, and empowered 40+ cross-functional personnel. • Propelled cultural insights tracking by 125% resulting in $14M+ in revenues. Applied strategies from 150+ Subject Matter Experts in the Global Scout Network. • Quantified 152 culture elements by revitalizing the core system. Utilized global trend analysis in conjunction with the Data Science department.• Engaged cross-functional teams and managed communications in the development of proprietary enterprise software (SaaS), Q™. -
Cultural StrategistSparks & Honey Jan 2016 - Oct 2016Greater New York City Area• Translates sparks & honey intelligence into actionable insights for clients through regular reports and ad hoc communication• Develops and delivers insights, both internally and externally, that drive brand strategy and innovation• Utilizes various data-monitoring platforms including set-up, keyword and query optimization; performs natural language and pattern analysis • Maintains subject matter expertise on the evolving cultural, social and digital media landscape.• Co-leads Culture Briefings• Liaises regularly with account teams to anticipate client needs and spearhead efforts to deliver added value to existing clients• Assists in identifying, pitching and closing new business opportunities
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Adjunct ProfessorNew York University Mar 2015 - Dec 2017New YorkDeveloped and taught a curriculum for the Digital Analytics online and in-class courses. -
Account StrategistRenegade, Llc Apr 2012 - Mar 2015New York, New York, United StatesAt Renegade, I was a proactive leader of brand and account management, digital analytics, reporting, client relations management, and growth positioning. I was also the primary strategist for major client, the Empire State Building. I established the Digital Analytics Department from scratch, that ultimately drove all of the client account functions. • Maximized a $2M client portfolio through weekly accountability and reporting. • Supervised, equipped, and coached 5+ cross-functional staff. • Bolstered client retention by 150% leveraging analytics innovation and reporting. • Recipient of the Shorty Award for campaign collaboration with the NCAA and Leo Burnett to execute target strategies of the social media campaign. • Slashed costs by 25% via expert negotiations with tool stack suppliers and vendors -
Marketing StrategistDripmedia Jan 2009 - Mar 2012Phoenix, Arizona, United StatesIn this position, I pioneered a marketing and media firm that effectively translated client needs into tangible strategies. I overcame broad business challenges and specialized in integrated marketing campaigns, SEO management, and video production. • Conceptualized and integrated the business systems for account management and sales. Established frameworks, processes, and best practices. • Prepared pitches and presentations that won 82% of new business clients. • Catapulted social media engagement by an average of 230% for clients. • Generated and maintained $5M+ in revenues through strategic marketing, SEO/SEM and communications action plans. -
Board MemberOpportunity Through Entrepreneurship Foundation Dec 2006 - Mar 2012•Consultant and currently serve as Board Member & Conference Chairman in 2011• Managed the creation & distribution of marketing content and marketing materials• Raised $80,000 for OTEF programs to teach disadvantaged population entrepreneurial skills
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Marketing Committee ChairmanArizona Bioindustry Association (Azbio) Mar 2011 - Dec 2011•Consultant and served as Chairman of the Marketing Committee until 2012• Developed marketing strategies and digital marketing channels based on member needs• Directed the rebranding of the association under new leadership -
Co-Founder & Director Of MarketingClub E Jan 2006 - Sep 2008• Started network for entrepreneurs and small business owners offering business resources• Grew membership to 2000 in first year and 3500 in second year through comprehensive marketing• Managed CRM software for marketing and newsletters• Created the CLUB E SHOP in the Arizona Junior Achievement “Biz Town.”
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FounderResponsible Partying Made Simple (Rpms) May 2005 - May 2008• Founder of luxury transportation service designed to decrease DUI arrests• Developed brand and created strategic marketing plan• Oversaw implementation of marketing• Managed online content distribution, social media community & membership
Merlin U Ward Skills
Merlin U Ward Education Details
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Bachelor Of Science - Bs
Frequently Asked Questions about Merlin U Ward
What company does Merlin U Ward work for?
Merlin U Ward works for Eis Cafe
What is Merlin U Ward's role at the current company?
Merlin U Ward's current role is Chief Operations Officer.
What is Merlin U Ward's email address?
Merlin U Ward's email address is me****@****ail.com
What is Merlin U Ward's direct phone number?
Merlin U Ward's direct phone number is +148078*****
What schools did Merlin U Ward attend?
Merlin U Ward attended Arizona State University, Duke University.
What are some of Merlin U Ward's interests?
Merlin U Ward has interest in Sociology, Entrepreneurship, Technology, Education, Audio Books, Art, Cultural Food/drink, Boardgames, Music, Philosophy.
What skills is Merlin U Ward known for?
Merlin U Ward has skills like Social Media Marketing, Marketing Strategy, Digital Marketing, Social Media, Marketing, Integrated Marketing, Strategy, Entrepreneurship, Online Advertising, New Business Development, Advertising, Creative Direction.
Who are Merlin U Ward's colleagues?
Merlin U Ward's colleagues are Gianfranco Fadda, Amine Pimentel, Emma Guarienti, Angela Maria Barbosa, Floriano Arnoldo, Nino Oboladze, Devis Minato.
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