Consisting of V12 Agency (Digital Marketing & Retail Environments), V12 Consulting (Go to Market Coaching) and V12 Ventures (Impact Investing and Charitable Giving)

• Led a Digital Transformation focused on OMNI Channel account planning, New Product introduction and Sales planning.• Engaged with HP Strategy, Analytics and OMNI Channel teams to develop and implement new tools and approaches to improve speed to market, program outcomes and overall agility.

• Led a team of 14 Sales Representatives and Channel Development Managers to achieve financial and market share goals for selling HP products and services through US OMNI Channel Retail partners.• Annual Sales Quota: $1.5B in revenue to major U.S. retail accounts including Best Buy, Walmart, Apple and Target as well as regional retailers who purchase through consumer distribution.• Annual Program budget: $40M+

• Led a team of 8 Channel Development and Demand Generation Program Managers that develop and implement Joint Business Plans with US Retail Accounts that include Best Buy, Walmart, Staples, Apple, Amazon, Target and Costco.• Provide complementary Programs to achieve sales goals through Commercial Distributors• Engage with HP business transformation teams and consultants from Boston Consulting and McKinsey to identify and implement improvements to program results as measured by ROI, Market Share and Program agility.• Annual Program budget: $150M+

• Channel Development: Increased sales of printing hardware in US Retail. Achieved consistent year-over-year growth exceeding the market rate.• Channel Strategy: Developed and implemented changes to the US channel strategy for printing hardware as needed to maintain channel balance.• Assortment Management: Developed and implemented recommendations for retail placement of printer hardware based on optimizing ROI and customer select and buy objectives. • Customer Experience: Integrated assortment management into the goals for overall customer shopping experience.o Participated in design, implementation and testing of new retail concepts for integrated computing, printing and supplies merchandising – delivered 35% higher average revenue, 30% higher unit sales and 10% higher connect rates.

Responsible for the management of digital camera products in North America and account assortment planning and sell-in for assigned reseller accounts. Participated as a member of cross disciplinary teams to develop and implement go-to-market plans that influenced consumer awareness, consideration and preference for HP digital photography products and services. Worked with internal and external partners to profitably manage products through their lifecycle. Managed the exit strategy when HP divested the business.

Responsible for the development and implementation of marketing plans and programs to sell HP products and services direct to consumers via the Internet. Also responsible for planning and implementing programs within HP that increase consumer direct revenue captured by hpshopping.com.

• Provided marketing consulting regarding Business Planning, Direct Marketing and Internet Commerce. • Accomplishments: Nike Direct Marketing Strategy and Business Plan. Nike.com direct marketing and personalization strategy

• Previous positions held include: Manager of Marketing. Product Development Manager. Business Development Manager. Product Manager. • Managed 8 Product Marketing Managers with P&L responsibility for 12 product categories. Responsible for all phases of product lifecycle management. • Achieved 25% average annual growth in sales to European OEM customers over a three-year period as the Marketing Manager assigned to support European Sales.• Implemented a Sales & Distribution network in the European Community to distribute products to Europe, Africa and the Middle East. Key elements include: Oracle System Design, Set-up of Belgian Distribution & Service Center and conversion of existing subsidiary entities to Limited Risk Distributors in France, Germany, Belgium and the United Kingdom.• Developed and implemented a Portfolio Product Management Process that incorporates Quantitative and Qualitative factors for selection and management of New Product Development projects. 40% reduction in time-to-market

• Responsible for market research and marketing program evaluation. • Subsequently responsible for the development and implementation of business strategies and information systems in the areas of Marketing/Sales, Product Management, Inventory Control, Manufacturing, Distribution and Accounting.