As a Creative Director, Graphic Designer, and Web Developer with over 20 years of experience, I specialize in transforming raw ideas into award-winning realities that blend visual beauty with strategic impact. I am the founder of Mermaid, Inc., a NYC-based creative studio that has delivered exceptional results across branding, advertising, and digital design projects. My expertise spans leading creative teams, developing brand identities, and driving multi-channel campaigns for industries ranging from real estate to fintech, and even the Ferrari Challenge.With a deep knowledge of Adobe Creative Suite, web development (HTML/CSS), and Squarespace customization, I have helped clients enhance their digital presence and boost engagement. My work has earned over 345 creative design awards, a testament to my dedication to excellence.I am highly skilled in managing creative budgets, timelines, and client relationships, ensuring that projects are delivered on time, within scope, and to the highest standards. My experience working with prominent advertising agencies as a consultant has honed my ability to execute high-impact campaigns and foster long-term partnerships.I'm passionate about staying at the forefront of design trends and emerging technologies, such as AI, and I bring flexibility, a collaborative spirit, and a results-driven mindset to every project I undertake.