Own and operate a business focused on design for Entertainment world.Ideate, direct and execute merchandise graphics based off client request for DC2, Licensing, Retail and Tour.

Managing creative department for Warner Music Group's global roster of artists for music merchandise designs across all channels including Direct to Consumer (D2C), Licensing, Retail, and Tour.Servicing over +90 record labels ranging from wholly owned labels to subsidiaries including additional third-party rights managed by the company.Delivering exponential revenue growth of 450% for Warner Music Group's Merchandise division over 17 years. Generating art assets for 350+ active artists and licenses.Developing strategies to address the lack of diversity in freelancers and vendors we engage with as a company.Leading creative support for all of WEA and ADA covering brand development, digital design, environmental design, business decks, tradeshow booths, album artwork and packaging for both digital and physical product.Collaborating with stakeholders to create elevated design collections that are on brand and marketable.Commissioning and directing a design network across the world to support the large demand of artwork and graphic design needs for our artists. The team consists of Administrators, Art Directors, Designers, Freelancers and Production Designers.Implementing initiatives to address technological challenges. Created an Art Request platform that acts as a workflow tool with approval functionality. This includes a global asset repository increasing productivity across the company. By launching this platform, every commercial asset is available globally to all business units driving exponential growth and revenue.Revising best practices across all workflows to run efficiently in a fast-paced environment to lead in the ever-changing landscape of the business.Broke Shrine Auditoriums merchandise sales record for My Chemical Romance’s reunion show.  Additionally created their product line, venue backdrops and Gerard Way’s stage outfits.

Art directed Warner Music Group's domestic repertoire for music merchandise design across D2C, Licensing, Retail, and Tour channels servicing wholly owned labels and artist as well as all 3rd party properties.Responsible for acquiring and retaining merchandise rights for Warner Music Group's top revenue grossing band, My Chemical Romance, since 2005.Oversaw the US and global network of Administrators, Designers and freelancers growing the internal team from one to thirteen employees.Kept artists relevant and profitable during off-cycle periods by creating product lines such as a “Day of the Dead” themed package for My Chemical Romance that sold 10K units in 4 weeks.Set design for a My Chemical Romance’s “Project Revolution Tour” with a cohesive merchandise line to match, furthering the fan experience and driving incremental revenue from the prior shows in the same cities.Worked closely with Product Managers to identify product needs while supplying creative artwork for all product categoriesDirected screen printers, vendors, and factories to ensure highest quality of all products.

Executed apparel designs for licensed brands and private label lines for retail and web stores.Collaborated with other designers to develop concepts for mass retail licensee pitches.Managed in-house separators and machine operators to ensure the accuracy and quality of the merchandise created.Clients include Corona Brewing Company, Hawaiian Islands Creations, Hornitos, Molson Coors

Created graphics across licensed and music properties to support the retail and touring merchandise business.Worked directly with Artists and Merchandisers to ideate on brand aesthetic and marketability.Defined with Production and Ink suppliers the capabilities of new products available for screen printing.Clients include Hard Rock Hotels, Harley Davidson, Nickelodeon and Warner Bros Consumer Products