Lead digital marketing efforts for over 90 HearCANADA centers across Canada and oversee the digital strategy for three key hearing aid brands under the WSAudiology umbrella. My role focuses on driving growth through innovative digital awareness campaigns, executing successful product launches, managing online presence, and ensuring our brands effectively connect with our target audiences.

Bob Gurr, Disney Legend Event: A visionary gathering celebrating the remarkable Bob Gurr, an original Disney Legend. Through captivating stories, Bob shared insights into his collaboration with Walt Disney and the creation of Disneyland. The event drew inspiration from his legacy, fostering innovation and creativity. A successful Kickstarter campaign was organized to film the event (currently in post-prodcution), and astonishingly, it was fully funded within the first 24 hours.Lee Cockerell's Creating Magic Event: An enriching business occasion centered around "Creating Magic" by implementing Disney's renowned customer service strategies. Led by the esteemed Lee Cockerell, former Disney executive, the event imparted invaluable insights, transforming the way businesses approach customer experience.RetroCon, Nostalgia Extravaganza: Reliving the golden eras of the 70s, 80s, and 90s, RetroCon transported attendees to a pop culture wonderland. As co-founder, I helped curate an immersive experience, rekindling memories and celebrating the essence of these iconic decades.

Led the integration of Zoho CRM with our website and spearheaded the development of an internal portal to streamline clinic operations. I also collaborated on a robust local SEO strategy, enhancing the online presence of our 12 clinics, and managed successful Google AdWords campaigns with notable click-through rates. Additionally, I orchestrated the RFP process for a website redesign, focusing on creating a personalized and client-centered user experience.

Jr Innovators provides after-school / evening STEM (Science, Technology, Engineering and Mathematics) program for children aged 6 and up. Jr Innovators' mission is to provide a safe and encouraging space for children that will SPARK an interest in STEM through innovative and unique programs. In 2018 Jr Innovators introduced week-long camps to our clientele. Creativity, Imagination and Curiosity are foundational elements of the Junior Innovators approach to STEM programming. In 2018 Junior Innovators was pleased to host an event titled Designing Magic that brought Walt Disney's Last Living Original Imagineer Mr Bob Gurr to Hamilton, Ontario to discuss creativity, imagination and curiosity while working for Walt Disney.

Expertly coordinate with health care industry clients to educate and develop successful marketing strategies that maximize their online client acquisition rates, presence, and relevance through comprehensive search engine marketing (SEO), pay-per-click advertising, social media campaigns, mobile advertising, website development, and the most innovative of marketing campaigns. Oversee the development and roadmap of a nation-wide e-commerce application and patient portal for eyecare professionals that leverages machine learning to provide a unique personalized digital experience to the patient.

Oversaw website maintenance and upgrades at the University of Guelph, optimizing the donation funnel and enhancing donor interactions. Developed sustainable solutions for key giving campaigns and implemented a data-driven donation funnel, boosting conversion rates and maximizing revenue.

Realigned digital content strategies for a community of over 70,000 healthcare professionals, developing client profiles to support 3rd party advertising opportunities. Launched a CRM application for personalized email marketing and lead generation, resulting in a 32% increase in online engagement. Played a key role in content strategy, providing insights that significantly boosted awareness and engagement, including an 825% view increase for a podcast on sports injuries related to the Super Bowl.

Led a diverse multidisciplinary team with precision and creativity to manage both digital and print operations. Utilizing expertise in organization, I led team efforts in marketing, creative development media buy, social medial, and content strategy, while also ensuring the rapid development and deployment of advanced enterprise web content management systems (Drupal & Wordpress) and the University’s mobile application. As both an astute web programmer and marketer, I developed, optimized, and implemented award winning social media strategies that exponentially expanded online audiences, and led to a transformation of the institution’s social media culture. Furthermore, I exceeded national averages for click through rates by developing creative PPC strategies that included Google AdWords, YouTube, and Facebook campaigns. As a consummate digital expert, I developed both online applications and gamification strategies to capture personal data for marketing, while engendering customer loyalty through personalized marketing applications and campaigns. Although my one of my greatest prides is the research and analysis I conducted into Geo-location applications and Augmented Reality, that led to huge increases in audience engagement. Despite being a creative professional, I understand the importance of documentation and strategic guidance, thus have actively led organization planning and developed robust guidance and documentation for my various endeavors.

Serving over 600 faculty and staff, I managed a team of 4-8 professional technical staff. Together we cost-effectively and rapidly developed and implemented web-based applications, digital marketing and online communication initiatives, a Learning Management System, e-learning programs, and training programs for staff, students, and faculty. Having positioned myself as an expert in digital marketing, web-based technology, and communications, I was selected to serve as the main point of contact for collaborative projects throughout the university.

Serving clients throughout North America, I managed staff and third party developers (as far away as India) for e-learning applications and projects for Fortune 500 countries. My client list included such diverse clientele as Wachovia Bank, DaimlerChrysler, and Hewlett-Packard. As a detail-oriented team building and motivational leader, I developed comprehensive e-learning programs, Learning Management Systems (LMS), risk assessments, technical documentation, feasibility determinations, and more.

From business cards to outdoor signage, Akula Graphics was a print based design company specializing in creative branding and marketing materials for businesses. In an era before affordable digital printing, our unique approach to large scale graphics and imagery set us apart from the competition, allowing us to provide our services to clients such as Famous Players Theatres (now Cineplex Odeon), Niagara Winter Festival of Lights and World Rowing Games.