Merove Heifetz

Merove Heifetz Email and Phone Number

Fractional CMO | Founder of Acquisition Digital | Marketing Leadership | Marketing Consultant | Cross-Channel Digital Strategist | SEO Expert @ Octain
Merove Heifetz's Location
Chicago, Illinois, United States, United States
Merove Heifetz's Contact Details
About Merove Heifetz

I'm an entrepreneurial MBA with over 20 years of diverse digital strategy, integrated marketing, operations and management experience in the public and private sectors - including working with regional and international nonprofits, local and federal agencies, start-ups, small businesses, digital marketing agencies, e-commerce and Fortune 5+ company clients, investment firms and everything in between - both B2B and B2C.**I am available for contract engagements**I develop data-driven strategies, and have a need to test, question and improve things - there's almost always a better way and I take pleasure in finding it. I enjoy helping companies grow, breaking down complex issues to their root causes and problem-solving. Both personally and professionally, people frequently turn to me for help. I strongly abide by the importance of relationship-building and the principle that the user must always come first. I thrive in smart, ambitious, transparent, open-to-change, constructive feedback and radical candor environments. I am passionate about ongoing learning, innovation, connecting disparate dots, and serving the greater good. I have a consistent career-spanning pattern of innate curiosity, rapid learning and leading. *Specialties*: Fractional Chief Marketing Officer (fCMO), growth marketing, customer acquisition / activation / retention, lead generation, SEO, user experience, conversion optimization, product development, team management, strategy consulting, business development and more.*Vertical Experience*: E-commerce, health, fitness, wellness, sustainable living, personal care, apparel, food & beverage, sports, home goods, lifestyle, influencers, children, pets, financial services, SaaS, B2B services, publishing, subscription products, tourism, cannabis, education, nonprofits, and more.

Merove Heifetz's Current Company Details
Octain

Octain

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Fractional CMO | Founder of Acquisition Digital | Marketing Leadership | Marketing Consultant | Cross-Channel Digital Strategist | SEO Expert
Merove Heifetz Work Experience Details
  • Octain
    Growth Architect / Fractional Cmo
    Octain Oct 2024 - Present
    Clayton, North Carolina, Us
    As a part of Octain's fractional CMO collective, I provide small- and mid-market CEOs with marketing leadership and growth marketing strategies to take their purpose-driven companies to the next level.Octain is a proud partner of EOSⓇ Worldwide, bringing education and marketing resources to EOS Implementers and their clients to achieve vision, traction and team health goals.
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  • Acquisition Digital
    Founder & Chief Digital Strategist
    Acquisition Digital Sep 2018 - Present
    Chicago, Il, Us
    Acquisition Digital is a growth marketing consultancy focused on customer acquisition, retention and reactivation. Much of my time with clients is focused on SEO, user experience, website & digital product strategy, and cross-channel digital marketing strategy. I also consult with other agencies on their client accounts, operations & internal processes.I support clients from advisory to execution - whether a client's team needs to be augmented with strategic marketing expertise, a Fractional CMO, or needs to outsource some or all aspects of digital marketing strategy & execution, I custom-craft digital marketing teams for clients and can cherry-pick from an incredible roster of on-demand creative and skilled cross-platform developers, designers, writers, campaign managers, analytics specialists & brand marketing experts.
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  • Freelance
    Agency Consultant: Digital Strategy & More
    Freelance Mar 2014 - Present
    I consult with several marketing and creative agencies on their client engagements including with LimeRed, Round Barn Labs, Teak, Fusion92, Free Range Partners, 8020 Digital, See3 Communications, Kindling Group, Davidoff Strategy & others for data-driven digital marketing, client management, operations, business strategy & innovation. Example engagements include:* SEO, UX, website strategy and/or website redesign projects for over 50 brands* Co-created, managed and marketed the E(art)H Chicago program* Partnered with See3 Communications and YouTube on the introduction of YouTube donation cards* Developed a national content marketing strategy for Make-A-Wish America and its chapters* Created a digital customer acquisition strategy for online continuing education at the Erikson Institute* Collaborated with Illinois Science & Energy Innovation Foundation (ISEIF), the Kindling Group and several other ISEIF grantees to facilitate consumer education on the electrical smart grid* Developed SEO, content & website strategy for an early childhood education initiativeCompetencies --> Business plan development, go-to-market planning, market research, competitor analysis, product development & marketing, project management, event managementDigital marketing & cross-channel digital strategy areas of focus --> user experience, website & mobile app information architecture & design strategy, content marketing, email marketing, SEO / organic & paid search, organic & paid social media, influencer & partnership marketing
  • Cmox - The Fractional Chief Marketing Officer Company
    Fractional Cmo - Member
    Cmox - The Fractional Chief Marketing Officer Company Mar 2024 - Sep 2024
    Philadelphia, Pennsylvania, Us
    CMOx is an accelerator for Fractional CMOs to share resources and ideas, optimizing the service we provide to our clients to deliver exceptional marketing results.
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  • Acceleration Partners
    Director, Digital Strategy
    Acceleration Partners Apr 2015 - Aug 2018
    Boston, Ma, Us
    I managed the Digital Strategy division, operated under the Entrepreneurial Operating System (EOS) and worked with clients on customer acquisition / retention & lead generation through various digital strategies & channels including user experience, information architecture, conversion optimization, SEO, paid social, paid search & display advertising, influencer marketing, email marketing, website launches / re-designs & content marketing, as well as account management and serving as a point of contact for client escalations. I also supported sales by developing proposals and prospect client pitches, marketing by developing case studies, blog posts & hosting webinars, managed team resourcing / utilization, and digital innovation (exploring new product / service development and management in exciting areas like AI, chatbots, Influencer marketing and more).Client verticals --> ecommerce, mobile apps, home goods & gifts, health, wellness & sports, pets, toys, banking, apparel, B2B and moreNotable clients --> Penguin Random House, Walmart (Grocery division), Evenflo, Glossier, Blurb, Pier 1, American Giant, Franklin Sports, Spartan Race, Talbots, AdoramaPix, LovePop Cards, Kassatex, Kathy Kuo Home, adidas (LATAM), Spence Diamonds, Vitamin Shoppe and many more
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  • Shedd Aquarium
    Director, Online Communications
    Shedd Aquarium Oct 2012 - Feb 2014
    Chicago, Il, Us
    I served as a part of the in-house brand communications agency where I led all digital efforts, managed the editorial team, and partnered with designers and developers. I worked with every department in the organization (viewed as internal clients), along with external retail partners, to develop, manage and implement data-driven and user-centered strategies for the aquarium's online marketing initiatives which were used to drive guest visitation, member/donor support, brand reputation, and an excellent guest and learning experience. These initiatives included the development of the organization’s award winning new website, blog, digital badging microsites, email marketing campaigns, social media strategy, first mobile app and digital ads.
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  • Wildscreen Usa
    Chief Operating Officer
    Wildscreen Usa Jan 2009 - Sep 2012
    Washington, Dc, Us
    My work focused on the award-winning ARKive.org initiative (a web-based environmental education resource) where, in addition to starting up and managing the organization’s U.S. operations at all levels including fundraising, board development, strategic planning, accounting, HR, state & federal filings, I promoted ARKive.org through social media, blogs, email marketing, events, strategic partnerships and promotional materials development.
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  • Paypal Giving Fund (Formerly Missionfish, A Service Of The Points Of Light Foundation)
    International Business Analyst
    Paypal Giving Fund (Formerly Missionfish, A Service Of The Points Of Light Foundation) Nov 2007 - Dec 2008
    While at MissionFish (the organization that runs eBay’s charity auctions and now called the PayPal Giving Fund), my position was similar to that of an internal consultant where I worked on a variety of digital, international and internal operations projects that included assisting with new and recurring online products that were launched, such as “give at check-out” on eBay.com, monthly email campaigns and developing plans and implementation strategies for the international expansion of the program in other countries where eBay operated including Canada, France and Germany.The organization has received multiple awards and international recognition for their business model, and has generated millions of dollars in support for causes around the world. They were acquired by eBay and are now called the PayPal Giving Fund.
  • International Executive Service Corps
    Geekcorps Associate
    International Executive Service Corps Oct 2006 - May 2007
    Geekcorps, the technology practice of IESC, is like the Peace Corps but specifically for technology experts. They promote stability and prosperity in the developing world by providing technology expertise.While at Geekcorps, I recruited technology volunteers/consultants and managed project logistics for technology-driven economic development programs worldwide. I also identified new funding and partnership opportunities by writing business development proposals and statements of work, resulting in a grant from Cisco and a partnership with Microsoft.
  • Usaid, Bureau For Africa, Office Of Sustainable Development
    Economic Growth, Environment, And Agriculture Summer Intern
    Usaid, Bureau For Africa, Office Of Sustainable Development Jul 2006 - Aug 2006
    Washington, District Of Columbia, Us
    While at USAID, I prepared statements of work and collaborative agreements in order to facilitate USAID technical assistance projects in Africa. I also assessed the funding strategy for water projects in Sub-Saharan Africa to ensure alignment with reports to Congress, including the Playpumps project.
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  • Un Development Program & Montenegro Ministry Of Tourism
    Mba Consultant
    Un Development Program & Montenegro Ministry Of Tourism Jun 2006 - Jun 2006
    As a member of a GWU consulting team working with the United Nations Development Program (UNDP) and the Ministry of Tourism in Montenegro, I worked to create a model for public-private partnerships in tourism destination management. This was a pilot project for UNDP’s global initiative “Unleashing entrepreneurship – making business work for the poor.”
  • Women In Progress (Now Called Global Mamas)
    Volunteer
    Women In Progress (Now Called Global Mamas) Jul 2005 - Aug 2005
    Women in Progress is an international NGO based in Ghana that works to help women achieve economic independence and alleviate poverty through the sustainable growth of small women-owned businesses which create and sell unique, handcrafted and fair trade products of the highest quality via globalmamas.org.During my summer of volunteering with the organization, I enabled online fundraising capability, assisted in grant writing, developed a supporter e-newsletter, and advised several women business owners on computer and business skills.
  • Earthwatch Institute
    Web & Ict Manager
    Earthwatch Institute Jun 2000 - Jul 2005
    Boston, Massachusetts, Us
    Earthwatch Institute bring individuals from all walks of life together with world-class scientists to work for the good of the planet on volunteer vacation / field research expeditions worldwide.While at Earthwatch, I managed their four international websites and the IT department, along with organization-wide implementations of a CRM (Kintera) and a digital asset management system (extensis portfolio). I also coordinated integrated web, email and print fundraising and marketing campaigns. I developed the organization’s first email marketing campaigns – in the process building their email list from 5,000 to 35,000.
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Merove Heifetz Skills

Nonprofits Social Media Sustainability Project Management Social Media Marketing Leadership Marketing Corporate Social Responsibility Fundraising Strategy Management Entrepreneurship Email Marketing Organizational Development Editing Grant Writing Digital Strategy Seo Research Strategic Communications Strategic Planning Program Management Digital Marketing Environmental Education Strategic Partnerships Volunteer Management Digital Media Business Strategy Proposal Writing Strategic Marketing Key Client Relationships Integrated Marketing Event Management Online Advertising Online Marketing Marketing Strategy It Strategy Cross Functional Team Leadership Community Outreach Digital Ads User Experience User Centered Design Advertising Web Analytics Business Development Market Research Budget Management Training Design Thinking Editorial Process Non Profits International Development Social Networking Crm Marketing Website Optimization Website Development Tourism Online Reputation Management Crm Cms

Merove Heifetz Education Details

  • The George Washington University School Of Business
    The George Washington University School Of Business
    International Business & Sustainable Development
  • Boston University
    Boston University
    Biology
  • New Trier High School, Winnetka, Il
    New Trier High School, Winnetka, Il

Frequently Asked Questions about Merove Heifetz

What company does Merove Heifetz work for?

Merove Heifetz works for Octain

What is Merove Heifetz's role at the current company?

Merove Heifetz's current role is Fractional CMO | Founder of Acquisition Digital | Marketing Leadership | Marketing Consultant | Cross-Channel Digital Strategist | SEO Expert.

What is Merove Heifetz's email address?

Merove Heifetz's email address is me****@****ers.com

What is Merove Heifetz's direct phone number?

Merove Heifetz's direct phone number is +120277*****

What schools did Merove Heifetz attend?

Merove Heifetz attended The George Washington University School Of Business, Boston University, New Trier High School, Winnetka, Il.

What are some of Merove Heifetz's interests?

Merove Heifetz has interest in New Technologies, Gourmet Cooking, Digital Photography, Health, Children, Education, Environment, Science And Technology, Human Rights, Sustainability.

What skills is Merove Heifetz known for?

Merove Heifetz has skills like Nonprofits, Social Media, Sustainability, Project Management, Social Media Marketing, Leadership, Marketing, Corporate Social Responsibility, Fundraising, Strategy, Management, Entrepreneurship.

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