Merri-Anne Smith Email & Phone Number

Edmonds, Washington

Greater Seattle Area

• In-depth client market research and development of SEO strategy to target search engine traffic.
• Extensive experience (200+) in analyzing client/competitor sites to provide a detailed site audit document with recommendations to maximize search engine visibility.
• Expertise in analyzing competitive search engine rankings, backlinks, keyword targeting, content, internal site structure, overall quality, strengths and weaknesses to aid in forming strategy.
• Good familiarity with Google Webmaster tools to assess and monitor sites ongoing strengths and weaknesses.
• Regular use of Google analytics for analyzing both paid and organic traffic, keyword effectiveness and conversion.
• Highly skilled in conducting online presentations using “GoToMeeting” and “TeamViewer” for Introductory and ongoing client management including scheduled performance reviews to discuss status, reports, progress, and.

Greater Seattle Area

• Solution Specialist Special Project 2007-2009
• Achieved goal to win spot as lead service provider in the City of Edmonds Broadband Network
• Researched and brought together a “dream team” of partners to respond to (ultimately won contract for study) the City of Edmonds Broadband RFI. I led the co-written 120 page RFI response outlining an extensive turn-key.
• Start-up as Service provider of (Cable replacement) IPTV, VoIP, SaaS applications, Internet access and Casual Game packages for Community Owned Fiber-to-the-Home Networks. Seed funding and support from CEO and a.
• Agreement formed with former UTOPIA network (now owned by Google) to provide unique FTTH consumer applications services beginning with casual game subscription packages. ( SaaS ) Solution Specialist Web Development.
• Lead successful Web portal development project for South Snohomish Chamber of Commerce, City of Lynnwood, Edmonds Community College, South Snohomish County SBA, Workforce Development Council. Developed a branding.

Greater Salt Lake City Area

• Work with team and accounts to define ongoing strategies and create deliverables: Market Analysis, Company Identity, Brand Positioning, Brand Promise, Brand Traits, Creative Guidelines, Target Markets, Messaging, Go to.
• Directed the artistic development of marketing and promotional materials, including national print ads, collateral, retail signage, billboards and trade show booth designs.
• Responsible for the overall quality of work produced by the creative department in the production of advertising and marketing collateral including Logo design specialists, Commercial award-winning Photographers.

Greater Salt Lake City Area

• Full Service Ad Agency: Corporate identity, Website/Application development, Animation Studio, Print Design for collateral/packaging and media buying for advertising placement.
• Oversaw web re-architecture project that won ‘Statewide Best Website” award for the Utah Homebuilders Association.
• In 2 months’ time doubled agency revenue.

Salt Lake City, Utah

• Covered DTS Downtown core equipment sales.also provided Technical Solutions. Created valuable cost analysis tools and trained team on use. Designed sales and marketing flyers and professional proposal generation tools.
• Created and presented Lunch and Learn for local IT Companies to create strategic partnerships.

Greater Salt Lake City Area

• Licensed Series 7, Series 66 and Insurance Certified to provide comprehensive Financial Planning and Strategy..
• Researched and reviewed Clients Financial Goals and current investments. Made recommendations and implemented them covering entire gamut of financial products and strategies.
• Organized and Presented series of “Lunch and Learns” for Companies titled “Achieving Financial Success”. Responses to presentation were enthusiastic and well received. Audiences were from 10 to 125; including.

Greater Salt Lake City Area

• Citrix, Cisco, Microsoft and IBM Solution Specialist /Account Manager.
• Headed up branch Citrix /Microsoft solution practice.. Worked closely with engineering team in developing and implementing Citrix and Microsoft Solutions.
• Integrated Cisco Networking Products including VOIP and PIX implementation, trained other account managers resulting in better overall product knowledge and account management.

- One of the first companies to embrace the cloud computing technology to providing early WAN solutions.Moose Logic was the #1 reseller of Citrix Software in the United States in the first quarter of 1999, beating out companies four to five times its size.- Specialized in architecting enterprise Citrix solutions in competitive markets to deploy Microsoft.