Alex Merrick Email & Phone Number

Saint Paul, Mn, Us

Plymouth, Minnesota, United States

• Analyzing Web Data: Regularly analyze web data to identify trends and insights, supporting strategic decisions for website improvements and user experience enhancements.• Managing A/B Testing: Coordinate and suggest A/B testing and personalization experiments aimed at optimizing key performance indicators, contributing to the ongoing enhancement of the organization's A/B testing program.• Executing A/B Tests: Utilize CSS, HTML, Regex, and JavaScript within the Optimizely platform to conduct and analyze A/B tests, focusing on improving user engagement and conversion metrics.• Developing Reports: Create and share reports and dashboards with marketing teams, using Looker Studio to highlight important metrics and trends in a visually clear and effective manner.• Collaborating on Strategy: Work alongside web and marketing teams to align data analysis with business goals, supporting strategic initiatives.• Applying Technical Tools: Use tools such as Google Analytics, Hotjar, Google Tag Manager, Looker Studio, Amplitude, and Matomo for detailed data analysis and insight gathering.• Upholding Data Standards: Maintain a strong commitment to data privacy and protection standards, ensuring compliance and data integrity in all analytics activities.