Merrilee

Merrilee "Mary" Gilson Email and Phone Number

Creative Director / Marketing Specialist / Multimedia Designer @ MDG Design
Merrilee "Mary" Gilson's Location
Volcano, Hawaii, United States, United States
About Merrilee "Mary" Gilson

Transforming my lifelong passions for music and art into a fulfilling profession has been an incredible journey defined by collaboration, genuine enthusiasm, and strong teamwork. In my roles as a graphic designer and creative director, I’ve had the privilege of leading innovative advertising campaigns that deeply connect with both consumers and clients, ultimately boosting brands in the competitive marketplace.A noteworthy phase of my professional path unfolded during my tenure at Optum and UnitedHealth Group, where I played a pivotal role in establishing and overseeing their internal creative department. Steering a team of 15 individuals, I orchestrated national multi-million-dollar campaigns and supervised the development of marketing collateral across 9 regional markets within our portfolio. My expertise lies in cultivating high-performing teams and guiding designers, writers, and content and brand strategists to achieve excellence in their respective crafts. The outcomes consistently presented outstanding work, driving marketing success and elevating these brands to unprecedented levels, all while fostering productive and motivated teams.Beyond my professional endeavors, my personal interests fuel my enthusiasm for writing, performing, and creating fresh musical content. Operating a professional recording studio from my home, I not only produce my own music and video projects but also extend guidance and support to a community of musicians and content creators, offering professional audio and visual assistance.

Merrilee "Mary" Gilson's Current Company Details
MDG Design

Mdg Design

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Creative Director / Marketing Specialist / Multimedia Designer
Merrilee "Mary" Gilson Work Experience Details
  • Mdg Design
    Founder And Creative Director
    Mdg Design Jan 1997 - Present
    Hawaii National Park, Hi, Us
    MDG Design is where innovation meets creativity, crafting solutions that deliver outstanding outcomes. We partner with visionary brands and individuals, celebrating what sets them apart in the marketplace. Our agency unites talented creative minds to take a holistic view of your business, uncovering what your customers truly want to see and hear. From the first touchpoint to fostering enduring loyalty, we build lasting relationships that make a meaningful impact.
  • Virginia House Studios
    Owner And Operator
    Virginia House Studios Jan 2020 - Present
    Owner and operator of a professional music recording studio providing recording, mixing, and mastering solutions for both paid and pro bono music professionals and emerging artists.
  • Sai Baba Hawaii, Llc
    Marketing Manager
    Sai Baba Hawaii, Llc May 2024 - Jul 2024
    • Develops comprehensive marketing plans to promote properties effectively.• Conducts market research to understand the competitive landscape, identify target audiences, and assess market trends.• Oversees the creation of marketing materials, ensuring all content is engaging, accurate, and aligns with the company’s brand.• Maintains and enhances the company’s brand image and reputation.• Implements strategies to generate leads and inquiries for available properties.• Builds and maintains relationships with potential and existing clients.• Develops promotional events to increase property visibility and engagement with potential clients.• Develops digital marketing strategies to reach a broader audience and engage potential clients.
  • Optum
    Marketing Director (Social, Creative, And Content), National Marketing
    Optum Feb 2021 - Sep 2023
    Eden Prairie , Mn, Us
    • Led the creation of innovative digital experiences and 360 marketing campaigns.• Partnered with strategists and planners to drive business-specific communications.• Directed 13 annual multi-million-dollar 360 marketing campaigns, consistently surpassing KPIs.• Achieved 20% quarterly boosts in national acquisition, retention, and brand recognition, with a 25% increase locally.• Implemented processes that boosted team productivity by 150% year-over-year.• Led rebranding efforts across national and regional markets.• Mentored a diverse creative team, fostering growth and innovation.• Cultivated a culture of creativity, innovation, and high-quality work.• Served on a board of six business leaders as Brand Director and Ambassador, leading aggressive rebranding strategies.Achievements:• Led 13 annual multi-million-dollar 360 national campaigns, consistently surpassing 100% of Key Performance Indicators (KPIs).• Received two MarCom awards in 2023 for exceptional achievements in data-driven social media and brand awareness.• Achieved quarterly boosts of 20% nationally and 25% regionally in acquisition, retention, and brand recognition rates.• Implemented efficient operations and project management platforms, yielding a 150% team productivity increase year-over-year.
  • Optum
    Marketing Manager (Brand And Design), National Marketing
    Optum Feb 2020 - Feb 2021
    Eden Prairie , Mn, Us
    • Directed art and design projects, aligning with brand strategy and business goals.• Created visual content for digital platforms, print media, and 360 marketing campaigns.• Partnered with cross-functional teams to enhance the consumer journey through creative solutions.
  • Optum
    Lead Creative (Design And Strategy), National Marketing
    Optum Jan 2012 - Feb 2020
    Eden Prairie , Mn, Us
    • Led the design strategy, concept, development, and production of national marketing materials.• Built and managed an internal national creative team.• Managed the development and production of over 10,000 assets annually, consistently exceeding KPIs.
  • Memorial Healthcare Ipa
    Brand And Graphic Design Specialist
    Memorial Healthcare Ipa Jan 2005 - Jan 2012
    Collaborated with the CEO to oversee the establishment and growth of Willow Wellness Senior Center from a small conference room serving 10 individuals monthly to a 5000 sq ft facility, serving over 3,000 individuals monthly.• Developed over 100 patient wellness education courses, including Yoga, Nutrition, Diabetic Wellness, Back Care, and Weight Loss programs.• Established and implemented a corporate brand visual and voice identity system.• Produced creative and content for internal communications and external advertising to meet diverse B2C and B2B marketing needs, generating over 1,000 assets annually.
  • Memorial Healthcare Ipa
    Managing Director Of Willow Wellness Center
    Memorial Healthcare Ipa Jan 2005 - Jan 2012
    Collaborated with the CEO to oversee the establishment and growth of Willow Wellness Center from a small conference room serving 10 individuals monthly to a 5000 sq ft facility, serving over 3,000 individuals monthly.• Developed and managed the construction, facility, and interior design of the Willow Wellness Center, while overseeing site development, interior and spatial design, real estate and permit planning, layout optimization and safety, wayfinding systems, signage, branded patient experiences, and digital technologies such as self-check-in and interactive patient education kiosks.• Developed over 100 patient wellness education courses, including Yoga, Nutrition, Diabetic Wellness, Back Care, and Weight Loss programs.• Established and implemented a corporate brand visual and voice identity system.• Produced creative and content for internal communications and external advertising to meet diverse B2C and B2B marketing needs, generating over 1,000 assets annually.
  • Self-Employed
    Session Musician | Multi-Instrumentalist And Vocalist
    Self-Employed Jan 1995 - Dec 2009
    Session musician skilled in vocals, keyboards, percussion, and guitar. Collaborated with aspiring musicians and signed artists at Capricorn Records, The Compound Studio, Electric Ear Records, and Mambo Studios.
  • Self-Employed
    Yoga Instructor Ryt 500
    Self-Employed Jul 1998 - Jan 2005
    Developed and led diverse weekly classes, personalized one-on-one coaching sessions, as well as monthly and quarterly workshops centered on holistic health, Ayurvedic medicine, recovery, weight management, and promoting wellness in senior lifestyles.
  • Self-Employed
    Piano Teacher
    Self-Employed Apr 1993 - Jul 1998
    Mentored individuals of all ages in the art of piano playing, concurrently cultivating music recitals, tailored artist development programs, and instruction in music composition aimed at nurturing aspiring professional musicians.

Merrilee "Mary" Gilson Education Details

  • Cornish College Of The Arts | Seattle, Wa
    Cornish College Of The Arts | Seattle, Wa
    Coursework Towards Bachelor Of Fine Arts (Bfa)
  • Long Beach City College | Long Beach, Ca
    Long Beach City College | Long Beach, Ca
    Coursework Towards Bachelor Of Fine Arts (Bfa)
  • Loyola Marymount University | Los Angeles, Ca
    Loyola Marymount University | Los Angeles, Ca
    Yogic And Vedic Philosophy
  • California College Of Ayurveda | Nevada City, Ca
    California College Of Ayurveda | Nevada City, Ca
    Ayurvedic Therapy
  • Riverside City College | Riverside, Ca
    Riverside City College | Riverside, Ca
    Art And Dance

Frequently Asked Questions about Merrilee "Mary" Gilson

What company does Merrilee "Mary" Gilson work for?

Merrilee "Mary" Gilson works for Mdg Design

What is Merrilee "Mary" Gilson's role at the current company?

Merrilee "Mary" Gilson's current role is Creative Director / Marketing Specialist / Multimedia Designer.

What schools did Merrilee "Mary" Gilson attend?

Merrilee "Mary" Gilson attended Cornish College Of The Arts | Seattle, Wa, Long Beach City College | Long Beach, Ca, Loyola Marymount University | Los Angeles, Ca, California College Of Ayurveda | Nevada City, Ca, Riverside City College | Riverside, Ca.

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