Merrill Collier Email and Phone Number
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Transformational change leader who collaboratively drives solutions that improve standard of care and quality of life. Recognized for working cross-functionally to identify strategic drivers then collectively build customized marketing, enablement, training and education programs to accelerate results. Utility player and team builder across functions - marketing, market development, sales, operations, training and education. Recognized for exceeding growth plans, and multiple award recipient for marketing, training, education. Served on Board of Directors for Life Sciences Training and Education Society.SPECIALITIES:Leadership - Team and culture building, people leadership, market development, sales and clinical field teams, training and education teams, acquisition integration teamsMarketing - Digital health, DME marketing, global product marketing, downstream, launch, commercialization, clinical marketing, strategy, planning, international, U.S., Direct to Patient, DTP, digital marketing, channel marketing, campaigns, social mediaSales Management - Growth leader, market development, VP sales, sales leadership, sales targeting, strategic selling, strategic accounts, VA Veteran Affairs, DoD Department of DefenseTraining and Education, curricula, clinical knowledge, negotiating, selling, sales effectiveness, learning management system, LMS, distance learning, online, field certification, onboarding, recruiting, workshops, facilitation, delivery, designCommercial Operations - CRM, salesforce, metrics, data analytics, direct sales, international distributorsDisease States - Neuromodulation, structural heart, cerebral embolic protection, interventional cardiology, stent, therapy delivery, peripheral vascular, interventional radiology, catheter, disposables, medical device, business to business Languages - English native, Spanish and Portuguese business-level fluency in speaking, reading, writing
Collier Consulting
View- Website:
- collierconsulting.com
- Employees:
- 83
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Collier ConsultingCalifornia, United States
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Marketing Consultant - Med Device Start-UpsCollier Consulting Mar 2022 - PresentProvide marketing consulting to medical device start-up companies, mainly structural heart & heart failure, to drive awareness and adoption of innovative solutions for unmet clinical needs. I work with CEOs and staff on fundraising presentation creation (overall pitch including unmet need/problem, solution, reasons to believe, story narrative), updates for BOD meetings, landscape and competitive analyses, market positioning, messaging, clinical trial enrollment, strategic planning, marketing communications including press releases, digital marketing plans (including strategy/support/execution across website and social media channels) to physicians and potential patients, clinical marketing, and training efforts for employees and physician customers.
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Associate FacultySanta Rosa Junior College Mar 2022 - Sep 2024Santa Rosa, California, UsInstruct Digital Marketing, Advertising & Branding, and Personal Finance to community college students prepping to transfer to University of California colleges. Proficient in shared governance through the committee framework approach for college-wide decisions which positively impact educational outcomes. Serve on SRJC Accreditation & Student Learning Outcomes Committee, and Academic Senate Faculty Equivalency Committee for potential Faculty hires. SRJC ranked in top 2% of US community colleges in 2024. My SRJC bio: https://profiles.santarosa.edu/merrill-collier -
Director, Market And Field DevelopmentCala Health Jan 2020 - Nov 2021San Mateo, California, UsCommercialized 1st FDA-cleared wrist-worn neuromodulation therapy for essential tremor.People Management: Established and led field-based market development team to drive adoption by health care professionals in partnership with digital direct-to-consumer efforts.Sales Strategy & Structure: Led creation of support structure to enable team success (compensation plan, goals, targeting strategy, sales reports, sales enablement app) with multi department support, and established U.S. sales footprint expansion plan.Military Channel: Led strategic sales growth to Department of Veteran Affairs from zero to 30% of the company revenue at full ASP in an otherwise cash-pay environment.Training & Education: Established programs for field team and company (learning management system LMS, disease state, product, clinical, and soft skills development). -
Senior Manager, Global Marketing And Training & EducationClaret Medical, Now Part Of Boston Scientific Jun 2017 - Aug 2019Commercialized 1st FDA-cleared CEP Cerebral Embolic Protection Device and integrated U.S. initiatives after exit to Boston Scientific.Marketing:• Lead contributor to $30 million revenue and adoption in 50% of total potential U.S. accounts in 2 years.• Co-developed global marketing plan and new advertising creative with agency partnership.• Co-led product marketing and KOL interaction, key conference presence and evidence dissemination activities.• Developed and launched U.S. digital marketing campaign for health care professionals and patients.• Led redesign of company website, including development of a scientific animation, patient whiteboard animations, key opinion leader testimonials and launched direct to patient and caregiver campaign.• Launched social media campaign with agency on LinkedIn, Twitter, YouTube, Facebook.• Launched customized iOS app to global field teams and HCPs.People Management & Leadership:• Managed and doubled size of U.S. Field Clinical team.• Co-led U.S. Claret/BSC integration team post-acquisition to closure.Training & Education:• Developed and launched Physician Certification and In-Service programs.• Established metrics to track in-services, case reports, physician certifications.• Created multi-phase rep training program including online Claret University, in-house session, field certifications.
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Board Of Directors Member, Advisory Board, Editorial Board, Marketing Committee ChairLife Sciences Trainers & Educators Network (Lten) Mar 2012 - Aug 2017Roanoke, Va, UsLTEN is a worldwide nonprofit network for life sciences trainers, educators, coaches. Served on Board of Directors, Advisory Board and FOCUS magazine Editorial Board. As Marketing Committee Chair, led creation of annual business review and marketing plan development with Staff and Board members. -
Director, Management Development & Access/Payer TrainingDepomed, Inc. Jan 2017 - Jun 2017Newark, Ca, UsCreated & launched onboarding program to accelerate 15+ new sales managers’ integration and performance. Assisted with re-design of sales rep new hires blended learning in-house/field training program. Established Leadership Council to surface & resolve field force commercial challenges and re-envigorated Leadership Development Process to identify, nominate, and develop field reps for managerial readiness. Led training efforts to better integrate access/payer learning across 350+ field force. -
Senior Director, Life Sciences And Health CareBluewater - Consulting For Learning And Talent Management Feb 2016 - Jan 2017Plano, Texas, UsStarted life sciences & health care business development vertical to broaden sales of consulting services to improve Learning and Talent Management Systems in fortune 500 companies. Clients included Medtronic and St. Jude Children’s Research Hospital. Worked remotely from Santa Rosa, CA. -
Senior Manager, Training & EducationThoratec, Now A Part Of St. Jude Medical Aug 2014 - Jan 2016Pleasanton, Ca, UsTurned around and grew global Learning Management System to over 50,000 medical professionals worldwide and 1,100 employees. Reduced worldwide customer and corporate complaints by over half through selection and launch of new LMS platform via partnership with IT and global change management & communication plan. Drove online technologies learning and education strategies and adoption through cross-functional leadership. Launched global online Learning Reinforcement campaigns to sharpen clinical messaging proficiency of worldwide field teams with 95%+ reinforcement success results. Hired and manage a team of LMS administrator & reporting analyst, instructional designer and training coordinators. -
Global Training & Education SpecialistMedtronic 2009 - Jul 2014Minneapolis, Mn, UsChallenged to build from scratch a coronary training program with reliable measurement systems. No centralized, global training function existed for field employees, and faced with competitive pressures, commercial managers sought training to improve revenue.Worked with colleague and internal agency to create a global training brand identity (Commercial Excellence), set a multi-level program, developed material consistent with marketing messaging, and launched with cross-geography leadership support.Added a continuing education program for field teams to train online to latest clinical data, product launch and competitive launches. This entailed working with a team to create diverse content with approval from regulatory and legal. I developed a 'training-in-the-box' approach of pre-work assignments, in-person trainings, learning reinforcement emails and monthly coaching calls with high ratings.For 24/7 content accessibility, I partnered with consultants to launch online programs on an LMS in multiple languages. To measure training success, I created and championed the idea to promote a learning certification campaign to drive adoption, resulting in 3,000 certifications this calendar year. I also pioneered a clinical trial approach to measure sales impact from negotiation trainings. -
Group Marketing Manager, Coronary StentsMedtronic Jun 2005 - 2009Minneapolis, Mn, UsManaged $500+ million in international revenue for drug-eluting and bare-metal stent brands and a $2+ million variable expense budget. I was a lead team member hired to launch Medtronic's first drug-eluting stent Endeavor in 120 markets. Under my tenure coronary stent international revenue grew 31% over 3 years. I began as Stents Product Manager to lead the Western Europe launch of Medtronic's first drug-eluting stent - Endeavor. Was promoted in May 2006 to Group Manager for stents and given a broader geographic area of opportunity, rest of Europe, Emerging Markets, Canada. My role expanded to International in 2007 and to Global in 2008.I worked with a team to set stent brand marketing objectives & strategies, grounded in customer insights, determined investment mix and aligned with internal functions and leadership to achieve marketing & business objectives. A key part of the role was to disseminate new clinical data internally & externally at major conferences and interacting with key opinion leader physicians. My team was responsible for proactively and reactively messaging against the competition, in addition to providing periodic sales trainings on our latest product and clinical data. Managed 6 product managers and justified hire of a project manager to accelerate internal materials approvals. One report awarded Medtronic’s “Marketing Excellence Award” for launch of Endeavor Sprint in 85 international markets.
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Vp Worldwide Sales & Business DevelopmentSilipos 2002 - 2005Niagara Falls, Ny, UsGlobal responsibility for $20 million in sales of medical-grade gel products used by orthopedic surgeons, plastic surgeons, podiatrists, prosthetic practitioners, physical therapists, occupational therapists and consumers. Managed a worldwide distributor network of medical, OT, PT distributors and grew this core business 55% over 3 years. Generated $6 million in new business worldwide, including private label business with The Sharper Image and QVC Japan. Managed an 8 person sales team (US, Asia, Korea, Japan, Brazil) including 30+ medical and retail accounts of my own and all distribution contracts. Worked with an IT consultant to set up a contact management system to track sales visits more efficiently. -
Senior Product ManagerCr Bard 1997 - 2001Murray Hill, New Jersey, UsMarketed Vascular Surgery, Interventional Radiology, Urology products in Asia Pacific and Latin America. Achieved $12 million sales through distributors and direct sales. Managed a $130,000 expense budget. Increased product sales 25% in Brazil by partnering with local manufacturer for a disposable line, then negotiated & executed a change from independent distributors in South America to a regional distribution agreement with Johnson & Johnson Mercosur to boost Bard Urology presence. Customized line extensions to fit Asia region's needs. Provided product trainings in English, Spanish, Portuguese, and fostered relationships with physician opinion leaders to introduce new products.
Merrill Collier Skills
Merrill Collier Education Details
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Georgetown UniversityBusiness Minor -
Umass GlobalOrganizational Leadership
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University Of South CarolinaInternational M.B.A.
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Pontifícia Universidade Católica Do Rio De JaneiroEconomics
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The Lawrenceville SchoolGeneral Studies
Frequently Asked Questions about Merrill Collier
What company does Merrill Collier work for?
Merrill Collier works for Collier Consulting
What is Merrill Collier's role at the current company?
Merrill Collier's current role is Accelerates Visibility and Adoption | Structural Heart and Neuromodulation Med Device Start-Ups.
What is Merrill Collier's email address?
Merrill Collier's email address is me****@****ail.com
What is Merrill Collier's direct phone number?
Merrill Collier's direct phone number is +170789*****
What schools did Merrill Collier attend?
Merrill Collier attended Georgetown University, Umass Global, University Of South Carolina, Pontifícia Universidade Católica Do Rio De Janeiro, The Lawrenceville School.
What are some of Merrill Collier's interests?
Merrill Collier has interest in Magic, Kids, Electronics, Cognitive Psychology, Home Improvement, Education, Photography, Fundraising, Neuroscience, Home Decoration.
What skills is Merrill Collier known for?
Merrill Collier has skills like Medical Devices, Product Launch, Cross Functional Team Leadership, Market Development, Leadership, Interventional Cardiology, Disposables, Marketing Strategy, Business Development, Operating Room, Stents, Product Management.
Who are Merrill Collier's colleagues?
Merrill Collier's colleagues are Doug Laymon, Darryl Waldock, Matt Van Hattem, Alyson Mcdonald, Ph.d., P.g., Josh Kirby, Luke Dowdy, Christopher Mccauliff.
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