Merrill Lawson Email & Phone Number

Gilbert, Az

Tempe, Arizona

Marketing services department Manager, consisting of 25 employees including Marketing Program Managers, SEM Specialists and Project Coordinators responsible for supporting a blend of 2,700 SEO, PPC, local and social campaigns, with 10 direct reports.I was invited to participate in Google’s Get Your Business Online (GYBO) initiative which provides free resources to help small and medium sized business (SMB’s) capitalize on web presence.

Tempe, Arizona

Managed 275+ concurrent marketing campaigns totaling $75,000 in monthly recurring revenue. Project types included SEO, SEM (AdWords, YouTube, Bing), local, social & email.Led the team in direct sales generating $2,500 - $17,000 per month in new revenue for the company by aligning solutions with client needs to improve online presence and conversions.Maintained the highest customer satisfaction score leading to the lowest cancel rates on the team.Determined marketing strategies, performed targeted keyword research, delivered ranking improvement suggestions, provided on-site and conversion optimization consultations.

Phoenix, Arizona

Consulted with prospective web design, SEO and SEM clients to define scope, document requirements, determine cost, and facilitate contract approval selling over $200K in services.Provided ongoing training and support to Tech and Sales Agents resulting more qualified leads.Developed and delivered weekly sales and call center statistical reports to Senior Management.

Phoenix, Arizona Area

Delivered world class web hosting tech support specializing in web design, SEO and SEM lead generation while maintaining a 104% average QA score ensuring a positive customer experience.

Scottsdale, Arizona

Led third-party vendors and customers through the successful integration of Cyclone within their shipping solutions allowing seamless B2B communication.

Scottsdale, Arizona

Fulfilled all aspects of the EDI migration for 1,000+ clients to the updated invoice file format.

Scottsdale, Arizona

Managed the implementation of all EDI transactions while providing ongoing production support. Trading Partners included Wal-Mart, Target, Lowes and Leslies Pool Supply.Reduced EDI penalties by 90% and increased the number of EDI trading partners by 400%; enhancing data integrity by alleviating the need for manual data entry and interaction with the accounting and shipping systems.

Phoenix, Arizona

Developed and executed the QA program improving client satisfaction and retention.Managed the customer feedback queue, resolving escalated support and hosting services issues.

Phoenix, Arizona

Responsible for ensuring the Technical Support team delivered world class hosting support.Coordinated the QA and Tech Support schedules, tracked attendance and managed payroll.

Irvine, California

Developed, implemented and supported VIC, an Oracle based web enabled project planning and tracking environment, increasing communication among global project teams.Coordinated meetings, captured meeting minutes, arranged video conferencing while ensuring all project related material was uploaded to VIC.

Greater Atlanta Area

Consulted with clients to analyze business needs, capture requirements, define solutions, and determine scope, cost and schedule for multiple projects. Selected project areas include application development, application hosting, EDI implementation, & strategic consulting.Facilitated resource acquisition, deployment while tracking billable hours.

Greater Atlanta Area

Migrated EDI environment to a UNIX based translator (GIS) and remapped each transaction while upgrading to the latest standard ensuring Y2K compliance. Transactions included 810, 820, 821, 823, 828 and 856.Documented the application layout and mapping specifications using EDISIM