Merrill Richmond Email and Phone Number
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Merrill Richmond personal email
Merrill Richmond phone numbers
I have 15+ years experience leading marketing efforts within public and privately held companies during early stage/high growth phases. Scaling up is a thrill ride. My work bringing topline growth allowed one firm to exit private equity ownership and move to public markets. At others, the work enabled the company to attract additional investors. Geographic expansion and product line extensions, growth in market share, positive reviews and NPS scores are customer feedback on work well done. In my work I’m known for taking marketing ideas from inception to implementation. I build the marketing infrastructure, establish and deliver the metrics that fuel growth. I play well with others. Sales, Finance, Operations, Legal, and Founders - all find a trusted partner in me. I love adopting and incorporating the tools, channels and tactics now available to the modern marketer. While our primary job of “matching audience, offer and message” hasn’t changed, ever evolving platforms like Facebook, Instagram, LinkedIn, Nextdoor, SEM, SEO, HubSpot, Salesforce and Google Analytics make our job more scientific and open to low cost experimentation and testing. It’s an exciting time to be a Marketer!
Good Feet Nw | Se | Dakotas
View- Website:
- goodfeetnw.com
- Employees:
- 37
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Good Feet Nw | Se | DakotasPortland, Oregon, United States
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Marketing DirectorBravo Fit, Dba Planet Fitness Dec 2018 - PresentRecruited by local franchise owner to lead growth marketing efforts. Grew customer base from 42K to 100k via integrated marketing programs. Performance allowed business to attract private debt in mid 2019 and replace high interest debt.Grew online sales to 65%+ of total sales with digital lead generation tools including Facebook, Instagram, Snap, Nextdoor, programmatic display and Google search. Improved customer targeting resulted in a decrease CPA of $5.Built email marketing campaigns via Salesforce platform to engage customers and upsell membershipsImproved average revenue per user (ARPU) by $1.30 via changes to product pricing & POP presentations online and in-store.Provided customer segment insights to shape digital content strategy for agency’s customer engagement and journey platform (built on Salesforce)Deployed HubSpot to support acquisition efforts with B2B segments – nearby small businesses and apartment owners.Won the top prize from the Public Relations Society of America for businesses under $50MM for our “Kindness Car” initiative.Won multiple “Best of”, “Nextdoor Neighborhood Favorite” and “Reader Poll” awards in Health and Wellness categories.
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Vice President Of Global MarketingCore Health & Fitness Jan 2015 - 2017Global Head of Marketing Following a business acquisition and consolidation of all company brands, promoted to Global Head of Marketing responsible for all brands in the portfolio. Developed brand strategy and global rollout to 90 distributors worldwide and direct sales teams in US, Europe and Asia. The new, consolidated branding saved $1MM in cost with no reduction in services levels to sales teams.Reorganized and upgraded department talent with strong digital, social, creative and analytical capabilities. Nearly 50% of team Inbound certified through HubSpot. Shifted marketing mix from primarily trade shows to digital formats including social media, shareable video and text content pieces. Oversaw multiple new product introductions of Schwinn, Stairmaster, Nautilus and Star Trac products including a licensing program with obstacle course leader Spartan Race and a training product designed for Cross Fit partner locations. Managed team of influencers –high profile industry authorities, personalities and academics – who supported sales and branding objectives.
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Vice President Sales And MarketingCore Health & Fitness Sep 2012 - Jan 2015Recruited by President for first Sales and Marketing leadership role under new ownership, to turnaround and grow this two-brand business unit. --Rebooted StairMaster and Schwinn branding and delivered 30% sales growth while achieving margin and OPEX targets
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Vice President Of Local Sales And PartnershipsZoom Media 2009 - 2011New York, Ny, UsRecruited by President to pursue new commercial opportunities and building trade marketing with health clubs for SaaS Platform. Built local sales channel from the ground up, grew revenues by 30% through acquisition of local advertising sales business. -
Vp Of MarketingTown Sports International 2002 - 2008Ny, New York, UsRecruited by CEO after successful consulting engagement to lead Marketing and prepare for IPO. --Achieved nine consecutive quarters of 6% same-store sales increase and revenue growth of $100M+.--Developed and led marketing efforts for 19 grand openings, reducing time to positive cash flow by creating shared milestones and objectives with real estate, construction and sales departments--Generated $1M+ in incremental revenue by launching online trial membership program. --Leveraged multiple media channels including direct mail, email, print, radio, television and online, and created in-club promotional campaigns, contests and incentive programs. -
Director Of MarketingThe Walt Disney Company 2000 - 2001Burbank, Ca, UsPromoted to lead trade and consumer marketing for Disney’s $5B licensing businesses, 7,000 points of sale among major big box and department store retailers. -
Director, Retail Business DevelopmentThe Walt Disney Company 1998 - 2000Burbank, Ca, UsRecruited by SVP, Retail Licensing to implement analytical framework to guide promotional spending and prioritize spending by category.
Merrill Richmond Skills
Merrill Richmond Education Details
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Ucla Anderson School Of ManagementMarketing And Finance -
Claremont Mckenna CollegeEconomics And Literature
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Social Media Marketing Society
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Measurement Marketing Academy
Frequently Asked Questions about Merrill Richmond
What company does Merrill Richmond work for?
Merrill Richmond works for Good Feet Nw | Se | Dakotas
What is Merrill Richmond's role at the current company?
Merrill Richmond's current role is Marketing pro for rapidly growing businesses | Private capital and IPO experience.
What is Merrill Richmond's email address?
Merrill Richmond's email address is me****@****ubs.com
What is Merrill Richmond's direct phone number?
Merrill Richmond's direct phone number is +136032*****
What schools did Merrill Richmond attend?
Merrill Richmond attended Ucla Anderson School Of Management, Claremont Mckenna College, Social Media Marketing Society, Measurement Marketing Academy.
What are some of Merrill Richmond's interests?
Merrill Richmond has interest in Health.
What skills is Merrill Richmond known for?
Merrill Richmond has skills like Marketing Strategy, Strategy, Marketing, Competitive Analysis, Advertising, Lead Generation, Social Media Marketing, Sales Management, Market Planning, Market Research, Start Ups, Marketing Communications.
Who are Merrill Richmond's colleagues?
Merrill Richmond's colleagues are Helena Hindes, Tricia Galuzny, Tonya Brown, Daniel Sabo, Kayin Johnson, Mila Booth, Natalie Dorius-Rosch.
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