With over 20 years of experience in marketing, merchandising, operations and branding, I am passionate about helping businesses achieve their goals and connect with their customers. As the founder and principal of Tres Consulting, I offer my expertise in marketing, merchandising, and operations to clients across various industries, including local government, social media, corporate expansion, retail, wholesale, and manufacturing. I value creativity, innovation, and collaboration, and I strive to deliver solutions that are tailored to each client's needs and vision.I just finished my role as the vice president of merchandising operations at Dover Saddlery, a leading equestrian retailer. In this role, I oversaw the planning, execution, and analysis of merchandising strategies and initiatives, ensuring optimal product selection, pricing, promotion, and distribution. I leverage my skills in new business development, key account management, and product marketing to drive sales, profitability, and customer satisfaction. I also work closely with the marketing, operations, and e-commerce teams to ensure alignment and coordination of cross-functional efforts.