Merritt Williams Email & Phone Number

Louisville, Ky, Us

Louisville, Ky, Us

Tempe, Arizona, Us

WESTFALL TECHNIKLAS VEGAS, NV CHIEF COMMERCIAL OFFICER2020 – 2023I was promoted to oversee Sales, Marketing, Customer Service, and Legal operations for all commercial functions across four market verticals, managing both core services and proprietary platform businesses, driving a $300M customer portfolio. I led 4 direct and 26 indirect team members across the U.S. and Mexico, building a field sales team of 11 that doubled the strategic customer roster and achieved over 12% forecasted growth in the first year. Additionally, I effectively managed a $3M operating budget across the four verticals.Select Achievements: • Increased healthcare and CPG growth to a 20% CAGR, reduced unplanned customer attrition from 5% to 1%, improved close rates from single digits to 30%, and expanded the Tier 1 customer segment from 8 to 25 clients.• Spearheaded and led the commercial integration of 18 acquisitions, resulting in a seamless transition and a unified corporate identity, enhancing global brand recognition.• Established a new Voice of the Customer (VoC) process, leading to a core focus on maximizing customer experience and reducing unplanned customer attrition from 5% to 1%.• Significantly accelerated commercial performance, expanding the sales pipeline from under $100M to over $350M, and delivering significant long-term growth and stakeholder value.

Tempe, Arizona, Us

WESTFALL TECHNIKLAS VEGAS, NVVICE PRESIDENT, SALES & MARKETING – HEALTHCARE2018 – 2020I was appointed to build the Sales and Marketing organization for the Healthcare vertical from the ground up, driving targeted sales operations across California, Minneapolis, and New England. I repositioned the Westfall brand as a leading solutions provider in the Healthcare space. I motivated and managed a team of 5 direct reports, integrating top-grading systems and processes to maximize team performance and stability through personality profiling and personal growth strategies.Select Achievements: • Generated $65M in annual revenue by 2020 and strategically positioned the segment for substantial growth, achieving $88M in revenue by 2022, representing a 35.4% increase.• Handpicked to overhaul commercial operations post-acquisition, successfully integrating diverse entities and establishing a unified company vision, leading to enhanced operational efficiency and market competitiveness.• Created a scalable blueprint for the Healthcare division that was adopted company-wide, resulting in a promotion to Chief Commercial Officer (CCO) in 2020 due to demonstrated leadership and strategic vision.

Beverly, Massachusetts, Us

I was elevated to transform and reposition the organization to drive sales in the minimally invasive medical device contract manufacturing sector, covering endoscopy, cardiology, neurology, urology, and vascular surgery markets. I led all marketing campaigns, go-to-market messaging and strategy, and field marketing for the division. Additionally, I built the national sales and marketing organization, overseeing 5 Director-level reports, and driving strategic initiatives and operational excellence.Select Achievements: • Served as a member of the Global Leadership Management Team, reporting directly to the President & CEO, and collaborated with leaders across the enterprise to advance sales initiatives and drive growth.• Developed profitable corporate strategies and initiatives, directly participating in all M&A integrations, consistently expanding total company revenue by over 10% YoY, and generating over $100M by FY 2018.• Maximized synergies between the company’s core services and multiple newly integrated acquisitions, marketing a comprehensive suite of technologies and capabilities in design, assembly, and proprietary platform businesses.• Following the acquisition of MedVenture, maintained a core operational focus on integrating the successful mindset and working methodologies into the new MIS group. Helped the team successfully transition to the global firm by influencing communication, collaboration, and overall culture.

Beverly, Massachusetts, Us

I initially joined MedVenture as the Director of Strategic Market Development in 2011 and was promoted to Vice President of Business Development. In this role, I led critical business development initiatives, expanding our market presence to position the company as an industry leader. Following Freudenberg’s acquisition of MedVenture in 2012, I focused on integrating three new acquisitions into the newly formed Minimally Invasive Solutions group, managing a team of three direct reports.Select Achievements: • Generated $65M in annual revenue, achieving consistent year-over-year growth through strategic business development initiatives in endoscopy, cardiology, neurology, urology, and general/vascular surgery markets • Delivered a 150% increase in new contracted business, managing accounts across the United States and securing significant new logo wins while initiating and maintaining mission-critical relationships with R&D-focused accounts.• Successfully managed a key account in California, Minnesota, and the Northeastern U.S., contributing 80% of total company revenue by showcasing exceptional client relationship management and revenue generation.

Beverly, Massachusetts, Us

• Served as the company’s first business development representative, targeting technology and medical device companies, from startups to the Top 50 in the medical device market. Managed accounts across the United States, developed key relationships, secured new logo wins, and delivered a 150% expansion in new contracted business.

• Led the Sales, Financial, Administrative, and Support functions to drive an annual P&L of $3M. Stabilized the district, upskilled an inexperienced team, and unlocked Sales performance to achieve targets for the first time in year one.

• Worked closely with Interventional Radiologists and Vascular Surgeons, accumulated 3,000+ hours in operating room (OR) time, and successfully increased territory growth in 1996 (+20%), 1997 (+70%), and 1998 (+60%).

Louisville, Ky, Us

• Increased the Personal Accounts business by 114% over the same period.

Bachelor Of Science (Bs), Marketing And Finance

Business Leadership Program