Managed global rider direct response acquisition on paid social channels.Collaborated with cross-functional teams on measuring incrementality, reporting out performance success metrics, including ROAS, and providing strategic recommendations. Multi-million dollar budget management.

Sr Creative Strategist at AIMCLEAR®, specializing in audience-specific, channel-focused messaging, and deep psychographic audience research. She joined Aimclear® in 2008 as employee No. 4 and is a master at aligning creative and messaging with psychographic personas and interests. A top contributor to Aimclearblog, Merry is also a noted author and thought leader throughout the marketing universe. Her brilliance has been shared with the masses through Search Engine Watch along with numerous high profile speaking engagements around the world. Merry’s appearances include: - Keynote session at Facebook Congress - Netherlands - SMX (Advanced, West, East, Social, London, Sydney, & Israel) - SES (New York City, San Francisco & Chicago) - International Search Summit- Hero Conference - SearchFest - Swivel - WebFest Global- SearchExchange Charlotte- MN Search - Zenith Conference Merry’s thought leadership extends to webcasts for publications including WriterAccess and Search Marketing Now. She presents at aimClear’s® Social PPC and Psychographic Display Intensive; Social Content Distribution for SEO- the New Link Building; Community Management Master Class; and Facebook Marketing Intensive Workshops. An industry trailblazer, Merry piloted and managed innovative Facebook PPC initiatives for Fortune and Global 500 companies, and is also well experienced at handling the unique online marketing needs of midsize and startup businesses. Her specialties include B2B marketing in social spaces and ecommerce.Career credits include: - Firestone- Intel- Dell- Amazon- Travelocity - Macy’s- eBay- GoDaddy - Eurail- 3M- Tektronix- Siemens- Victaulic- The Washington Post and numerous others.Merry thrives on the ever-changing dynamics of Internet marketing and gets excited by inspiring creative and precise audience targeting.