• Controlling marketing expenses and budget• Coordinating always-on monthly digital campaigns to drive qualified leads & sales and conducting globally in-line 360 degrees launch campaigns• Providing daily, weekly, monthly sales reports in accordance with designated KPIs in compliance with stocks• Leading all processes for website management and related innovative and creative digital projects• Managing third parties such as media, digital, creative and other agencies.• Supervising asset & content creation and management processes• Overseeing influencer projects and brand communication in social platforms

• Designing mainly online and also offline media strategies for annual flow• Developing mid and long-term campaign strategies, roadmaps and tactics that increase conversions, sales and revenue • Driving innovations, A/B testing executions and best practice implementations with related business units to create a data driven decision making culture• Delegating the agency for media planning, buying operations and reporting• Being a partner and relationship developer for Marketing Communication Team and Media Agency• Managing relations with third parties such as digital mediums, TV channels, OOH companies etc.• Analysing yearly flow charts and controlling media budget• Creating synergy between owned & paid media strategies in order to maximise reach and awareness• Informing product groups, digital banking department and c-levels about ongoing campaigns and specific&tailored ads• Evaluating and analyzing the customer research, market conditions and competitor data to shape plans and processes• Identifying new trends in digital marketing, evaluating new technologies, communication tactics and ensuring the brand is ahead of industry developments

Clients: P&G, Mercedes-Benz, Samsung, Borusan, Turkish Airlines, Borusan, Halkbank, Odeabank, Avon, Anadolu Jet, NG Hotels, Goodyear, Evyap, Richemont Group• Designing campaign strategies for Biddable channels (including SEM, paid social and display/video networks)• Delegating the team for planning, implementing and reporting of campaigns• Developing near and long-term account strategies, roadmaps tactics to create value for client specific campaign objectives to increase revenue, site traffic, conversions• Overseeing the campaigns’ performance and receiving reports regularly to make sure that client’s KPIs are met and observing opportunities for improvement• Following digital trends to regularly share my knowledge with the team for encouraging use of new or beta products and to drive continued innovation• Discovering and testing new tools about bid management, monitoring or reporting which will be useful and beneficial for both the team and the clients• Working closely with key clients, agency partners and mediums to meet yearly goals