Mert Damlapinar Email and Phone Number
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I was 14 years old when I read Voltaire's Candide for the first time, it struck me then and shaped my thoughts about always staying optimistic while planning and executing with realism, championing action over overthinking. It’s also easy to get caught up in things outside our control. When we think about what other people are doing, we lose sight of how to improve our situation. We'd better tend to our own garden instead.What others are saying:“Mert is a dynamic digital and eCommerce leader, excelling in the CPG and FMCG sectors. His expertise is driving transformative digital commerce initiatives, focusing on retail media performance optimization and measurement,digital shelf excellence,artificial intelligence solutions supporting eCommerce growth, and leveraging analytics for actionable insights. Mert's commitment to value creation and knowledge sharing has been instrumental in his global success.Mert is recognized for his contributions to the industry, evidenced by his inclusion as a LinkedIn Top Voice and also in "Retail Rethink Experts 2024 Cohort", "Who’s Who in eCommerce 2020," and advisory board memberships at the Digital Shelf Institute, CGT/RIS, and MIT Technology Review Global Insights Panel. He is also a best-selling author, with two published works: "Analytics of Life" and "Agile Analytics for Start-Ups". Additionally, he is a respected speaker at international events, sharing his insights and experiences.His passion for eCommerce and digital marketing is at the heart of Mert's professional journey. He has adeptly managed multi-million dollar P&Ls and marketing budgets, delivering business and category growth results, channel management, and strategic insights. His hands-on leadership has fostered high-performing eCommerce teams, contributing to his significant achievements in the food and beverage, cosmetics, and personal care categories.Mert's global perspective is shaped by his extensive experience across diverse markets, including the U.S., EMEA, and LATAM. His academic background includes post-graduate degrees from Boston University (BU), Cornell University, and Massachusetts Institute of Technology (MIT), specializing in business analytics, integrated marketing, and digital transformation.Recently relocating from New York to Amsterdam, he and his wife share their home in Amsterdam with an Italian Greyhound, a Lionhead Rabbit, and a lifetime collection of books.”
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Founder And Executive DirectorEcommert®New York, Ny, Us
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Founder & Chief Executive OfficerEcommert® Jun 2024 - PresentNew York, Ny, UsResearch & insights on digital commerce, retail media, digital shelf, artificial intelligence, actionable insights and analytics.
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Managing Principal, Cpg Digital CommerceEpam Systems Nov 2023 - Jun 2024Newtown, Pa, Us -
Principal, Cpg Digital CommerceEpam Systems 2022 - Nov 2023Newtown, Pa, UsHeading the CPG Digital Commerce practice within the world’s fastest-growing technology consulting and software engineering group. Focused on omnichannel & e-commerce, cross-channel strategy, digital capabilities, organizational structure, digital shelf excellence, retail media performance, actionable insights, and analytics.
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Director Of Ecommerce, CdmoL'Oréal 2021 - 2022Paris, Fr✔Highlights- Led eCommerce Acceleration program for eRetailers like Walmart, Target, Ulta, Sephora, Walgreens, CVS, Nordstrom, Bloomingdales- Led enterprise analytics & strategy products for large eRetailer digital commerce businesses as product owner, provided actionable insights, and defined what it takes to succeed across media, sales ops, supply chain, and go-to-market retail strategy.- Leveraged eCommerce and retail knowledge and acted as Product Owner to lead a cross-functional team of analysts, data scientists, and engineers to own and define the capabilities roadmap.✔Business Impact- Served US portfolio of ~$1 billion in total net sales with omnichannel eRetailers.- Delivered 2.6% contribution to YoY net sales growth in 2022, in the US.- Aligned business and product strategy with predictive data analytics to develop product roadmap to contribute to incremental revenue growth.Reported to the VP of eCom Acceleration, and led a team of 2 direct reports and 7 FTEs in the Scrum team. -
Global Ecommerce Lead, DirectorMondelēz International 2020 - 2021Greater Chicago Area, Il, Us✔Highlights - Led global eCommerce enterprise digital capabilities and tech stack for B2C across 14 business units around the world, partnering with eCommerce directors across all business units globally, and working closely with internal teams and agencies. - Drove strong channel penetration in B2C channel with improved flywheel tech stack, resulting in incremental revenue within B2C business.- Contributed to digital transformation efforts in the Americas, Europe, and Asia across all brands (OREO, Ritz, Belvita, Cadbury, Milka, Toblerone, Principe, Sour Patch Kids).✔Tactics- Prioritized retail media activations, first-party data insights, and digital shelf acceleration, tested and implemented AI/ML automation tools to deliver commerce and consumer insights to cross-functional teams faster. - Upskilled cross-functional teams for pure-play, direct-to-consumer, and omnichannel capabilities. Built playbooks and roadmaps for execution to drive growth.- Focused on digital capability pillars (B2C, eB2B, D2C, and eCommerce Insights & Analytics) for improved performance measurement, campaign optimization, and automation. ✔Business Impact- NA and EU drove ~45% of overall NR growth, of which 78% was from B2C, 20% from D2C, and eB2B.- Within the B2C channel, 3.5% contribution to YoY net sales growth in NA, 2% contribution to YoY net sales growth in EU, 5.5% contribution to YoY net sales growth in AMEA, and 12% contribution to YoY net sales growth in LATAM due to tech stack, analytics insights, and media activation improvements.- Doubled the share of overall NR in LATAM from ~3% to ~6% with 46% CAGR.Member of Global eCommerce CoE. -
Director Of EcommerceSabra Dipping Company 2018 - 2020White Plains, New York, Us✔ Highlights:- Developed a 5-year eCommerce strategy & roadmap, implemented with performance-driven programs. - Built the eCommerce team with cross-functional members and created the operational framework. - Implemented and executed outcome-based marketing campaigns with measurement and reporting capabilities. - Led digital transformation initiatives within MarTech Steering Team, brought channel and technology know-how with strategic guidelines & proven KPIs to increase sales & share, and ROI from pure-play to last-mile, from omnichannel retailer to DTC. ✔ Tactics:- Increased search budget by 152% and built the shopper journey performance measurement framework. - Integrated DSP and OTT into the media plan partnering with the shopper, media teams, and agency partners. - Activated distributed commerce through shoppable media and recipes to drive conversion. - Introduced the retail marketing platform for multiple campaign optimization and holistic reporting. - Built the eCommerce dashboard, built the key learning library to share best practices, and trained sales teams for successful JBP and media planning with their clients and agency partners in other channels. - Improved Sabra’s ranking for Gartner Digital IQ in the food category with leading-edge digital shelf capability building and execution.✔ Business Impact: - Net Sales growth +97% vs LY, online hummus $ share up +1.0 pts, online guacamole $ share up +3.5 pts. - Buyer acquisition +43% over the target and buy rate +25% over the target. Both hummus (+2.3 bps) and guacamole (+68.8 bps) sales are up outpacing category growth.- Significant digital shelf improvement with content health 95/100, Share & Shelf up +20 and +12 respectively, RoAS up +75%, Conversion up +27%, CPC down -30%. ✔ Reported to RVP of Sales, accountable for P&L management. Also connected to the CMO as Member MarTech Steering Team, for digital transformation initiatives. -
Vp Of E-Commerce & Digital MarketingCibo Vita 2015 - 2018Totowa, New Jersey, Us✔Highlights- Accountable for P&L management, end-to-end eCommerce business from pure-play to last-mile, from omnichannel retailer to DTC. - Responsible for eCommerce Strategy and Roadmap. Led a team of 7 people from sales, marketing, category management, and production. - Developed the blueprint for B2C and DTC (Amazon and direct to-consumer), launched AMZ Seller Central account, built brand presence and the storefront with our brand agency, we led the transition to the FBA fulfillment. ✔Tactics- Led the digital marketing plan in coordination with six agencies and across product and brand teams- Led all aspects of marketing development inclusive planning, development, and presentations- Directed the branding, and marketing for Nature’s Garden, Chocolate Orchard, and Woodpecker brands ✔Business Impact- Delivered a 172% YoY increase in online net revenue.- Online $ share up +7.4 pts YoY- Buyer acquisition +51% YoY -
Senior Director Of Sales & Brand ManagementCibo Vita 2014 - 2015Totowa, New Jersey, UsI managed $27 million net revenue in channel sales and led a group of 5 Key Account Managers responsible for grocery and produce accountsManaged packaging initiatives; developed project timeline and scope for Nature’s Garden rebrand initiative, developed all pricing and promotional strategies to successfully increase overall profit by 14%. I built email marketing programs that increased annual revenue by 17% YoY, established and managed product export to China, England, Germany, Poland, Pakistan, and the Philippines. ✔ Business Management: Managed $27M of sales, forecasting, planning, and budgeting, client portfolios, and operating plans.✔ Brand Management: Developed strategic assessments for brands and categories; managed 3 brands and 2 product lines.✔ Insights Development: Leveraged data analytics and CRM between cross-functional teams, linking sales, marketing, and operations. Built the analytics dashboard to track all key KPIs which allowed us to make decisions based on data.✔Product Innovation: Partnered with R&D and led the development of 2 new programs and product-related opportunities.
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Sales DirectorCibo Vita 2011 - 2014Totowa, New Jersey, Us✔ Sales Management: Created and executed plan for entire sales cycle (including managing prospect lists, lead-gen efforts, monthly sales goals, sales strategies)✔ P&L Responsibility: Developed and delivered account plans which included sales forecasts, resource allocation (retail fixtures, merchandising service) and P&L analysis to ensure profitability targets were met✔ New Business Development: Identified and pursued retailers to Nature’s Garden to build sales in order to meet the strategic goals set annually* Managed 3 DSD Sales Representatives to exceed all metrics of sales, loss prevention, service and market standards* Built local distribution networks with regional partners and penetrated new territories* Key Account Manager responsibilities for existing portfolio, and Shoprite, Stew Leonard’s, TJ Maxx, Marshalls, HEB and United with over $5 million personal portfolio and 36% YOY average growth* Annually received “Top Sales Performance” awards from 2010 to 2018 with an average 31% growth
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Regional Sales ManagerCibo Vita 2009 - 2011Totowa, New Jersey, Us✔ Innovation: Spearheaded entire sales process from concept to market, including product development, sourcing, and merchandising. ✔ Sales Management: Created sales and marketing plans to exceed strategic goals and objectives, resulting in profitability and sales growth.✔ Brand Positioning: Developed the positioning and all communications for packaged snacks brand, Woodpecker, positioning the brand for a successful DSD launch in the produce and grocery channels. * Achieved #1 in the Northeast Region on performance results in 2010, 2011* Key Account Manager responsibilities for Shop Rite Owner Groups, Stew Leonard’s, Adams, Union, DeCicco, Foodtown, which are finished 130% to LY and #1 of the Owner Groups
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Founder & Managing DirectorVelagro (Acquired) 2007 - 2009Izmir, Izmir, TrOrganic food and gourmet specialty food products export to the EMEA region. Built brands in the specialty food category. -
Director Of Business DevelopmentMakro Healthcare International 2004 - 2007Client Portfolio included oncology diagnostics systems and genetic tests as the exclusive distributor of 23 international companies: Tecan, Bio-Rad, ABI, Baxter, J&J Ortho Clinical Diagnostics, Invitrogen, Hain Lifescience, Fujifilm Lifescience, Vermillion (Ciphergen), Ogham, GTI Diagnostics, Sanosil.* Established new markets in Poland, Jordan, and Iraq, increasing export volume by 38% in 12 months. * Installed new diagnostic laboratory systems of $400.000 each, achieving $2.3 million total sales in one year alone
Mert Damlapinar Skills
Mert Damlapinar Education Details
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Massachusetts Institute Of TechnologyDigital Transformation -
Boston UniversityApplied Business Analytics
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Cornell UniversityIntegrated Digital Marketing
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Hacettepe UniversityMolecular Biology
Frequently Asked Questions about Mert Damlapinar
What company does Mert Damlapinar work for?
Mert Damlapinar works for Ecommert®
What is Mert Damlapinar's role at the current company?
Mert Damlapinar's current role is Founder and Executive Director.
What is Mert Damlapinar's email address?
Mert Damlapinar's email address is me****@****eal.com
What is Mert Damlapinar's direct phone number?
Mert Damlapinar's direct phone number is +120177*****
What schools did Mert Damlapinar attend?
Mert Damlapinar attended Massachusetts Institute Of Technology, Boston University, Cornell University, Hacettepe University.
What are some of Mert Damlapinar's interests?
Mert Damlapinar has interest in American Football, Children, Economic Empowerment, Environment, Education, Animal Welfare, History, Polo, Science And Technology, Horseback Riding.
What skills is Mert Damlapinar known for?
Mert Damlapinar has skills like Strategy, Business Development, Management, Sales Management, Sales Presentations, Competitive Analysis, Product Development, Leadership, Sales, Marketing Strategy, Brand Development, Sales Operations.
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