Michael Rubin

Michael Rubin Email and Phone Number

Transformational Content Marketing Director | Mastermind Behind 40% MQL Increase | B2B, B2C, Non-Profit | Marketing Communications and Social Media Pro | "Mr. Ambassador"
Michael Rubin's Location
Los Angeles Metropolitan Area, United States, United States
Michael Rubin's Contact Details
About Michael Rubin

Please feel free to contact me at any time.Email: merubin@gmail.com,Phone: 847.370.3421Website: https://michaelrubin.me/______________________________________________________________• 20 years of experience in Digital Marketing, Social Media, Content Marketing, and Marketing Communications across the Banking, FinTech, Life Sciences, HealthCare, and SaaS verticals (B2B, B2C, and Non-Profit).• 10+ years of experience as a “player/coach” managing teams of direct reports, freelancers, and agencies.• Word of Mouth Marketing and Customer Advocacy pioneer and innovator.• Nicknamed "Mr. Ambassador" for my ability to collaborate and work across silos to Get Things Done with Grace.• 5-second elevator pitch: I transform brands from "the best kept secret" to “indisputable thought leaders.”.• I've guest lectured on social media for Valparaiso University, Leadership Northern Kentucky and University of Cincinnati College of Business.• Past Advisory Committee member of the Institute of Social Media at Cincinnati State University, Social Media MBA Program at DePaul University.______________________________________________________________Social Media, Word of Mouth Marketing, blogger relations, blogger outreach, online community management, online, offline marketing, influencer marketing, strategy development, digital marketing and e-commerce, SEO, SEM, management of digital marketing channels (PPC, SEO, Affiliate, Retargeting, Social, Email, Display, PR, content, digital assets, site experience). and PR. Experienced working in regulated industries, B2B and retail/consumer brands. Proven expertise in social media, content marketing, content curation, editing, media relations, social media platforms, social media content, social media best practices, editorial calendars, and increasing engagement.Able to tell Dad jokes and leap tall buildings in a single bound.

Michael Rubin's Current Company Details

Transformational Content Marketing Director | Mastermind Behind 40% MQL Increase | B2B, B2C, Non-Profit | Marketing Communications and Social Media Pro | "Mr. Ambassador"
Michael Rubin Work Experience Details
  • Quartzbio, Part Of Precision For Medicine
    Director Of Content Marketing
    Quartzbio, Part Of Precision For Medicine Sep 2022 - Jan 2024
    Frederick, Maryland, Us
    • Developed and led content strategy to increase awareness and audience reach for QuartzBio’s biotech solutions, resulting in 2x increase of sales-accepted leads (SALs).• Developed content including website copy, nurture and drip emails, blog posts, white papers, case studies, use cases, slide decks, webinars, and video.• Doubled LinkedIn engagement and increased impressions by 130% by championing the voice of the customer and employee advocates, establishing brand guidelines and best practices.• Increased B2B webinar attendance by 90% from 2022 to 2023 through Account Based Marketing (ABM) campaigns and content creation focused on Life Sciences and Clinical Operations verticals.
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  • Springboard Enterprises
    Director, Marketing And Communications
    Springboard Enterprises Sep 2021 - Sep 2022
    Mclean, Virginia, Us
    • Served as advocate and storyteller for Women and BiPOC entrepreneurs and founders in Life Sciences, HealthCare, and Technology as the 22-year-old non-profit organization’s first-ever Marketing Leader.• Overhauled the look-and-feel, production, and delivery of all marketing content, including thought leadership articles, donor pitches and CEO communications, blog and social media posts, PowerPoint decks, video reels.• Led complete overhaul and redesign of website, including RFP and vendor sourcing, project management, and content development. • Doubled website traffic in 2022 through paid & organic social media campaigns and SEO tactics, driving an increase of 31% in impressions and engagement by 253%.• Implemented new email marketing strategies, leading to increase in attendance at in-person events, 25% boost in open rates, 3X uptick in click-through rates, and 2X decrease in unsubscribe rate. • Management: served as player/coach with 1 direct report, 2 freelancers, and 8 interns.
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  • Passageways
    Content Marketing Manager
    Passageways Aug 2019 - Aug 2021
    Indianapolis, Indiana, Us
    • Developed and implemented B2B SaaS content strategy to drive lead and acquisition across the customer journey, resulting in the doubling of website traffic and 40% increase in sales-accepted leads (SALs).• Partnered with Product, Customer Success, and Sales teams to re-write SDR email cadence, produce 20 customer case studies, organize 15 webinars to generate a 150% increase in marketing-qualified leads (MQLs).• Grew referral traffic by 55% YoY and tripled time on site by implementing SEO and SEM techniques on company website.• Grew social media engagement by 125% YoY. driving more than 35MM impressions, 8MM link clicks, and 25MM page views.• Generated demand and improved buyer intent data on Capterra and G2 to optimize inbound lead targeting and provide improved customer insights for sales team.
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  • Rubin Marketing Consulting
    Founder And Ceo
    Rubin Marketing Consulting Jan 2016 - Jan 2021
    Marketing agency clients included startups in Financial Services, Information Security, Hospitality, and Healthcare sectors.• Raised $13 million USD during 3 ICO events (crypto, blockchain)• Deployed marketing automation and lead-gen tactics: SEO, landing pages, email marketing, nurture campaigns, A/B testingResults• Social Media: 15 million impressions, 5MM Link Clicks, 8.4MM page views, increased y/y MQLs by 20%.• Lead-Gen: Boosted y/y leads and inquiries by 40% with Eloqua and a CRM stack• SEO: Increased website referral traffic by 95% with search optimizations on website• Content: Doubled CTR and increased impressions by 1.7MM by executing PPC ad campaigns• Conducted PR and media relations: placed 30+ stories in mainstream media and trade press• Influencer Marketing: Increased revenue 60% by recruiting influencers for brand awareness campaigns.
  • Pactsafe
    Director Of Marketing
    Pactsafe Sep 2018 - Apr 2019
    Indianapolis, Indiana, Us
    • Drove all Digital Marketing and Lead Generation efforts at B2B SaaS by executing Lead Generation strategy, Account Based Marketing (ABM) campaigns, email marketing, content marketing, social media, email nurturing, A/B testing, SEO, SEM, webinars, and in-person events to drive revenue.• Owned marketing budget, PR agency relationship, vendor creation relations, and event sponsorships.• Management: served as player/coach, expanded team to include 4 direct reports and 3 freelancers.
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  • Sage
    Digital Marketing Manager
    Sage May 2016 - Apr 2017
    Newcastle Upon Tyne, Gb
    • Executed B2B Digital Marketing strategy, including Social Selling and Account Based Marketing campaigns to double MQLs by 110% from Q3 2016 to Q1 2017..• Overhauled inbound marketing funnel by creating new content, including 10 case studies and 12 subject matter expert (SME) webinars.• Executed digital ad campaigns (PPC), resulting in 2X YoY increase in click-through rate (CTR) and 1.7MM new inbound impressions.
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  • Harry & David
    Marketing Manager, Social Media And Content Marketing
    Harry & David Jan 2014 - May 2016
    Medford, Or, Us
    • Devised revenue-driving social media strategies such as channel exclusive sales promotions, affiliate marketing, contests, online and in-person marketing events resulting in $2MM in incremental revenue.• Grew social media engagement by 956% YoY from 2014 to 2015, driving more than 2M impressions per month with targeted content.• Led influencer outreach initiatives and created brand partnerships to tap into viral/influencer networks.
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  • Aetna, A Cvs Health Company
    Community Manager
    Aetna, A Cvs Health Company Jun 2013 - Jan 2014
    Hartford, Connecticut, Us
    Acted as first-tier level customer support in Social Media channels.• Responded to customer service complaints in Social Media• Prepared weekly brand engagement reports and analysis• Performed social media conversation analyses of campaigns and PR crises
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  • Redbox
    Sr. Manager, Social Media And Content
    Redbox Aug 2011 - May 2013
    Oakbrook Terrace, Illinois, Us
    • Owned Social Media strategy and execution for Redbox, served as Social Media advisor to Coinstar (parent).• Established Redbox on all Social Media channels (Facebook, Twitter, Blog, Google+), building strong relationships with customers and collaborations to increase advocacy.• Delivered a robust reporting model to track progress and provide insight on online reputation during PR crises.• Management: recruited Social Media Customer Service and Content teams (5 direct reports and 2 freelancers).
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  • Fifth Third Bank
    Social Media Strategist
    Fifth Third Bank May 2010 - Aug 2011
    Cincinnati, Ohio, Us
    Led enterprise social media strategy for Fortune 300 bank.• Conceived and owned overall social media roadmap and strategy for bank.• Designed, launched social media strategy for Customer Service on Twitter.• Designed, launched Cincinnati Bengals Checking on YouTube; achieved 20,000 views in 5 days. • Wrote Social Media Playbook for distribution to all consumer-facing departments.• Managed day-to-day social media marketing spend and annual budget.• Traveled extensively to present Social Media 101 to senior management.• Managed all social agency and vendor relationships, including Facebook, LinkedIn, YouTube.• Formed Social Media Brain Trust with Legal, Compliance, IT, Info Security to mitigate risk.
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  • Socialmedia.Org
    Editor And Community Manager
    Socialmedia.Org Oct 2005 - Jan 2009
    Austin, Tx, Us
    • Served as Community Manager, PR, and Content lead for non-profit trade association. • Produced the first blogs, email newsletters, and white papers dedicated to Word of Mouth Marketing.• Piloted the industry’s first customer advocacy programs and helped establish best practices.• Edited Measuring Word of Mouth, the first peer-reviewed research guide to WOM ROI. • Served as the first employee at Socialmedia.org’s first iteration, the Word of Mouth Marketing Organization (WOMMA).
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Michael Rubin Skills

Leadership Crisis Communications Social Media Public Speaking Web Marketing B2b Online Marketing Digital Strategy Facebook Marketing Microsoft Powerpoint Media Relations Brand Awareness Blogging Market Research Digital Marketing Advertising Integrated Marketing Lead Generation Strategic Planning Strategy New Media Interactive Marketing Online Advertising Demand Generation Social Media Strategist Content Strategy Marketing Search Engine Marketing Editing Campaign Management Community Management Ap Style Google Analytics Social Media Marketing Email Marketing Content Development Newsletters Management Project Management Public Relations Marketing Communications Marketing Strategy Twitter Adobe Creative Suite Copywriting Influencer Marketing Able To Leap Tall Buildings In A Single Bound Search Engine Optimization Social Media Measurement Word Of Mouth Marketing

Michael Rubin Education Details

  • College Of Lake County
    College Of Lake County
    Journalism

Frequently Asked Questions about Michael Rubin

What is Michael Rubin's role at the current company?

Michael Rubin's current role is Transformational Content Marketing Director | Mastermind Behind 40% MQL Increase | B2B, B2C, Non-Profit | Marketing Communications and Social Media Pro | "Mr. Ambassador".

What is Michael Rubin's email address?

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What is Michael Rubin's direct phone number?

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What schools did Michael Rubin attend?

Michael Rubin attended College Of Lake County.

What skills is Michael Rubin known for?

Michael Rubin has skills like Leadership, Crisis Communications, Social Media, Public Speaking, Web Marketing, B2b, Online Marketing, Digital Strategy, Facebook Marketing, Microsoft Powerpoint, Media Relations, Brand Awareness.

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