Michael Rubin Email & Phone Number

Frederick, Maryland, US

• Developed and led content strategy to increase awareness and audience reach for QuartzBio’s biotech solutions, resulting in 2x increase of sales-accepted leads (SALs).
• Developed content including website copy, nurture and drip emails, blog posts, white papers, case studies, use cases, slide decks, webinars, and video.
• Doubled LinkedIn engagement and increased impressions by 130% by championing the voice of the customer and employee advocates, establishing brand guidelines and best practices.
• Increased B2B webinar attendance by 90% from 2022 to 2023 through Account Based Marketing (ABM) campaigns and content creation focused on Life Sciences and Clinical Operations verticals.

Mclean, Virginia, US

• Served as advocate and storyteller for Women and BiPOC entrepreneurs and founders in Life Sciences, HealthCare, and Technology as the 22-year-old non-profit organization’s first-ever Marketing Leader.
• Overhauled the look-and-feel, production, and delivery of all marketing content, including thought leadership articles, donor pitches and CEO communications, blog and social media posts, PowerPoint decks, video reels.
• Led complete overhaul and redesign of website, including RFP and vendor sourcing, project management, and content development.
• Doubled website traffic in 2022 through paid & organic social media campaigns and SEO tactics, driving an increase of 31% in impressions and engagement by 253%.
• Implemented new email marketing strategies, leading to increase in attendance at in-person events, 25% boost in open rates, 3X uptick in click-through rates, and 2X decrease in unsubscribe rate.
• Management: served as player/coach with 1 direct report, 2 freelancers, and 8 interns.

Indianapolis, Indiana, US

• Developed and implemented B2B SaaS content strategy to drive lead and acquisition across the customer journey, resulting in the doubling of website traffic and 40% increase in sales-accepted leads (SALs).
• Partnered with Product, Customer Success, and Sales teams to re-write SDR email cadence, produce 20 customer case studies, organize 15 webinars to generate a 150% increase in marketing-qualified leads (MQLs).
• Grew referral traffic by 55% YoY and tripled time on site by implementing SEO and SEM techniques on company website.
• Grew social media engagement by 125% YoY. driving more than 35MM impressions, 8MM link clicks, and 25MM page views.
• Generated demand and improved buyer intent data on Capterra and G2 to optimize inbound lead targeting and provide improved customer insights for sales team.

• Marketing agency clients included startups in Financial Services, Information Security, Hospitality, and Healthcare sectors.
• Raised $13 million USD during 3 ICO events (crypto, blockchain)
• Deployed marketing automation and lead-gen tactics: SEO, landing pages, email marketing, nurture campaigns, A/B testingResults
• Social Media: 15 million impressions, 5MM Link Clicks, 8.4MM page views, increased y/y MQLs by 20%.
• Lead-Gen: Boosted y/y leads and inquiries by 40% with Eloqua and a CRM stack
• SEO: Increased website referral traffic by 95% with search optimizations on website

Indianapolis, Indiana, US

• Drove all Digital Marketing and Lead Generation efforts at B2B SaaS by executing Lead Generation strategy, Account Based Marketing (ABM) campaigns, email marketing, content marketing, social media, email nurturing, A/B.
• Owned marketing budget, PR agency relationship, vendor creation relations, and event sponsorships.
• Management: served as player/coach, expanded team to include 4 direct reports and 3 freelancers.

Newcastle Upon Tyne, GB

• Executed B2B Digital Marketing strategy, including Social Selling and Account Based Marketing campaigns to double MQLs by 110% from Q3 2016 to Q1 2017..
• Overhauled inbound marketing funnel by creating new content, including 10 case studies and 12 subject matter expert (SME) webinars.
• Executed digital ad campaigns (PPC), resulting in 2X YoY increase in click-through rate (CTR) and 1.7MM new inbound impressions.

Medford, OR, US

• Devised revenue-driving social media strategies such as channel exclusive sales promotions, affiliate marketing, contests, online and in-person marketing events resulting in $2MM in incremental revenue.
• Grew social media engagement by 956% YoY from 2014 to 2015, driving more than 2M impressions per month with targeted content.
• Led influencer outreach initiatives and created brand partnerships to tap into viral/influencer networks.

Hartford, Connecticut, US

• Acted as first-tier level customer support in Social Media channels.
• Responded to customer service complaints in Social Media
• Prepared weekly brand engagement reports and analysis
• Performed social media conversation analyses of campaigns and PR crises

Oakbrook Terrace, Illinois, US

• Owned Social Media strategy and execution for Redbox, served as Social Media advisor to Coinstar (parent).
• Established Redbox on all Social Media channels (Facebook, Twitter, Blog, Google+), building strong relationships with customers and collaborations to increase advocacy.
• Delivered a robust reporting model to track progress and provide insight on online reputation during PR crises.
• Management: recruited Social Media Customer Service and Content teams (5 direct reports and 2 freelancers).

Cincinnati, Ohio, US

• Led enterprise social media strategy for Fortune 300 bank.
• Conceived and owned overall social media roadmap and strategy for bank.
• Designed, launched social media strategy for Customer Service on Twitter.
• Designed, launched Cincinnati Bengals Checking on YouTube; achieved 20,000 views in 5 days.
• Wrote Social Media Playbook for distribution to all consumer-facing departments.
• Managed day-to-day social media marketing spend and annual budget.

Austin, TX, US

• Served as Community Manager, PR, and Content lead for non-profit trade association.
• Produced the first blogs, email newsletters, and white papers dedicated to Word of Mouth Marketing.
• Piloted the industry’s first customer advocacy programs and helped establish best practices.
• Edited Measuring Word of Mouth, the first peer-reviewed research guide to WOM ROI.
• Served as the first employee at Socialmedia.org’s first iteration, the Word of Mouth Marketing Organization (WOMMA).