Merve Arslan

Merve Arslan Email and Phone Number

Head of Marketing | 15+ Years in FMCG & Pop Culture & Lifestyle | Expert in Brand Development, Strategic Leadership, and Trade Marketing @ Monkey Distribution
dubai, united arab emirates
Merve Arslan's Location
Dubai, United Arab Emirates, United Arab Emirates
About Merve Arslan

Experienced marketing leader with 15+ years in FMCG and pop culture industries, driving brand growth, market share, and innovative retail concepts. Currently Head of Marketing at Monkey Distribution, where I lead strategic collaborations with licensors to expand the brand visibility and enhance retail experiences for global brands like Funko and YuGiOh. I and my team have launched landmark stores, including the first Funko store outside the U.S. and the first Harry Potter store in MENA.Skilled in 360-degree marketing, trade marketing, and brand strategy, I have a proven track record of delivering results in international markets. Fluent in English and Turkish, with additional proficiency in French. Passionate about building strong brand identities and delivering unique consumer experiences.

Merve Arslan's Current Company Details
Monkey Distribution

Monkey Distribution

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Head of Marketing | 15+ Years in FMCG & Pop Culture & Lifestyle | Expert in Brand Development, Strategic Leadership, and Trade Marketing
dubai, united arab emirates
Website:
monkeydistribution.com
Employees:
12
Merve Arslan Work Experience Details
  • Monkey Distribution
    Head Of Marketing | Leading Strategy For Pop Culture & Lifestyle Brands In Mena
    Monkey Distribution Dec 2022 - Present
    Dubai, United Arab Emirates
    Directed marketing strategy for Monkey Distribution, a key distributor of pop culture brands like Funko, YuGiOh, and Harry PotterSpearheaded the launch of 10 retail stores, including the first-ever Funko store outside the U.S. and the inaugural Harry Potter store in MENA.Developed and executed brand collaborations that expanded market reach.Managed a team of 3 direct reports, overseeing high-impact marketing campaigns and initiatives.
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  • Azersun Holding
    Category Head | Fmcg Specialist In Personal Care And Home Care
    Azersun Holding Jan 2021 - Jan 2022
    Baku, Azerbaijan
    Launched and managed the non-food personal care and home care category.Led a team to execute strategic market entry.
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  • Azersun Holding
    Confectionery Category Marketing Manager
    Azersun Holding Jan 2019 - Jan 2021
    Baku, Azerbaijan
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  • Hayat Kimya
    Global Brand Manager
    Hayat Kimya Jan 2017 - Nov 2018
    Istanbul, Turkey
    Formulated global go-to-market strategies in collaboration with local marketing teams for Molped brand in feminine hygiene categoryDeveloped long-term marketing plans to enhance brand awareness and market share.Managed international marketing activities and optimized product portfolio across markets.Collaborated with cross-functional teams to develop new projects and marketing initiatives
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  • Hayat Holding
    International Trade Marketing Manager
    Hayat Holding Sep 2013 - Jan 2017
    İstanbul, Türkiye
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  • Hobby Cosmetics, A Dabur Enterprise
    Trade Marketing Manager
    Hobby Cosmetics, A Dabur Enterprise Oct 2012 - Sep 2013
    İstanbul, Türkiye
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  • Yöntem Kozmetik A.Ş.
    Trade Marketing Executive | P&G, Coty, Puig, Wella Professional And Fmcg Brand Expert
    Yöntem Kozmetik A.Ş. Dec 2010 - Oct 2012
    İstanbul, Türkiye
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  • Yöntem Kozmetik A.Ş.
    Trade Marketing Specialist
    Yöntem Kozmetik A.Ş. Nov 2008 - Dec 2010
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  • Yöntem Kozmetik A.Ş.
    Financial Analyst
    Yöntem Kozmetik A.Ş. Oct 2005 - Nov 2008
    View

Merve Arslan Skills

Cosmetics Beauty Industry Marketing Trade Marketing Business Analysis Marketing Strategy Sales Operations Fast Moving Consumer Goods Skin Care Retail Makeup Artistry Social Media Merchandising Planning Budgeting And Forecasting Reporting And Analysis Market Research Marketing Management Business Strategy Forecasting Microsoft Office Microsoft Excel Microsoft Word Sap Customer Service Management Joint Planning Category Management

Merve Arslan Education Details

Frequently Asked Questions about Merve Arslan

What company does Merve Arslan work for?

Merve Arslan works for Monkey Distribution

What is Merve Arslan's role at the current company?

Merve Arslan's current role is Head of Marketing | 15+ Years in FMCG & Pop Culture & Lifestyle | Expert in Brand Development, Strategic Leadership, and Trade Marketing.

What schools did Merve Arslan attend?

Merve Arslan attended Marmara Üniversitesi, Koç Üniversitesi, Dokuz Eylül Üniversitesi, Karşıyaka Anadolu Lisesi.

What skills is Merve Arslan known for?

Merve Arslan has skills like Cosmetics, Beauty Industry, Marketing, Trade Marketing, Business Analysis, Marketing Strategy, Sales Operations, Fast Moving Consumer Goods, Skin Care, Retail, Makeup Artistry, Social Media.

Who are Merve Arslan's colleagues?

Merve Arslan's colleagues are Sheraz Umer, Regina Lintag, Nima Delavar, Snsn Shseh, Rizal Dy Agustin, تاكا سان Undefined, Sakib Shaikh.

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