Marketing Manager
Kocaeli, Türkiye
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns- Design, build and maintain our social media presence- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)- Identify trends and insights, and optimize spend and performance based on the insights- Brainstorm new and creative growth strategies- Plan, execute, and measure experiments and… Show more - Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns- Design, build and maintain our social media presence- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)- Identify trends and insights, and optimize spend and performance based on the insights- Brainstorm new and creative growth strategies- Plan, execute, and measure experiments and conversion tests- Collaborate with internal teams to create landing pages and optimize user experience- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points- Instrument conversion points and optimize user funnels- Collaborate with agencies and other vendor partners- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate- Managing all marketing for the company and activities within the marketing department.- Developing the marketing strategy for the company in line with company objectives.- Co-ordinating marketing campaigns with sales activities.- Overseeing the company’s marketing budget.- Creation and publication of all marketing material in line with marketing plans.- Planning and implementing promotional campaigns.- Manage and improve lead generation campaigns, measuring results.- Overall responsibility for brand management and corporate identity- Preparing online and print marketing campaigns.- Monitor and report on effectiveness of marketing communications.- Creating a wide range of different marketing materials.- Working closely with design agencies and assisting with new product launches.- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.- Analysing potential strategic partner relationships for company marketing. Show less