At our core, we merge creativity with data-driven insights to craft powerful marketing strategies that resonate. We believe that every campaign tells a story, and our passion is to elevate brands through innovative solutions grounded in real-world data. From concept to execution, we ensure every decision is informed, impactful, and results-oriented.Let’s turn your vision into action and ignite your brand's potential with results that resonate.✉️ merve@growthfull.co
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FounderGrowthfull Aug 2022 - Present -
ÜyeTobb İstanbul Genç Girişimciler Kurulu Oct 2023 - Present -
Kadın Girişimciler Kurul ÜyesiTobb Oct 2023 - Present -
Senior CopywriterDoping Hafıza Mar 2021 - May 2022İstanbul, TürkiyeKey Responsibilities: Producing sustainable content series and creating new images by adhering to the Brand Guidelines of the applications (Koçum Yanımda, Şimdi Anladım, Çözücü) related to Doping Hafıza which has an in-house working model for creative work. Optimizing the language and visuals of advertisements within the scope of performance marketing by adhering to certain metrics. Creating content & writing ad copies for the main target audience aged between 10 - 18… Show more Key Responsibilities: Producing sustainable content series and creating new images by adhering to the Brand Guidelines of the applications (Koçum Yanımda, Şimdi Anladım, Çözücü) related to Doping Hafıza which has an in-house working model for creative work. Optimizing the language and visuals of advertisements within the scope of performance marketing by adhering to certain metrics. Creating content & writing ad copies for the main target audience aged between 10 - 18 along with their parents.Key Achievements: I was a part of the team that developed an education-oriented hyper-casual game published in Brazil. I created the characters and their names in the Ball Royal game. I produced a single ad content appealing to two different target audiences who made the purchase, and sales were affected positively. Koçum Yanımda is a sub-brand of Doping Hafıza that provides online psychological support to young people and their parents. I created the image of the brand and all the content created in this direction together with the pedagogues within the brand, and the campaigns created received noticeably positive feedback. Show less -
CopywriterTbwa\Istanbul Jan 2019 - Mar 2021İstanbul, TürkiyeKey Responsibilities: I was responsible for ATL and BTL ads. of local and global brands such as; WWF, Medicana, Fenerbahçe University, MBA School, Özyeğin University, Paşabahçe/NUDE, Arçelik, Beko, ECE Group.Key Achievements: The Real Time post I prepared for Medicana, which I am responsible for, took its place on the shortlist in Felis. I produced proactive ideas apart from the needs demanded by the brand. I worked in the TBWA Integer team, I took part… Show more Key Responsibilities: I was responsible for ATL and BTL ads. of local and global brands such as; WWF, Medicana, Fenerbahçe University, MBA School, Özyeğin University, Paşabahçe/NUDE, Arçelik, Beko, ECE Group.Key Achievements: The Real Time post I prepared for Medicana, which I am responsible for, took its place on the shortlist in Felis. I produced proactive ideas apart from the needs demanded by the brand. I worked in the TBWA Integer team, I took part in Shopper Marketing campaigns, I successfully integrated offline and online communication with the right setup by adding creative ideas to the touch points of brands such as Beko and Arçelik, using Beacon technology, and I benefited from technologies such as Beacon in these processes. Show less -
Jr. Copywriter4129Grey Mar 2018 - Aug 2018Istanbul, TurkeyKey Responsibilities: Writing ads on static images such as posters, posts, mailings of the well-known brands like Akbank, Generali Insurance, Digiturk, TeknoSA, Activia. To produce sustainable ideas according to the social media accounts of brands. -
Copywriter/Content CreatorAcun Medya Sep 2016 - Dec 2017Istanbul, TurkeyKey Responsibilities: Creating the "Bişey Kafası" program broadcast on TV 8 Buçuk, Acunn.com and Youtube channel, creating contents on new topics every week and presenting the program. Content planning and production based on search volume and social media trends. Sustainable content such as Insta24, "Bişey Kafası". I became a part of the Digital Marketing team, which includes the programs in the TV 8 broadcast stream and makes project presentations to brands that may… Show more Key Responsibilities: Creating the "Bişey Kafası" program broadcast on TV 8 Buçuk, Acunn.com and Youtube channel, creating contents on new topics every week and presenting the program. Content planning and production based on search volume and social media trends. Sustainable content such as Insta24, "Bişey Kafası". I became a part of the Digital Marketing team, which includes the programs in the TV 8 broadcast stream and makes project presentations to brands that may be suitable for future generations.Key Achievements: I increased the long-term site traffic of Acunn.com, which took the first steps of Exxen, with the "Bişey Kafası'" program, which I wrote and presented, which was intense only during the Survivor period. The program received advertisements from Nescafe and Kawasaki, and I prepared content suitable for both brands. I developed advertorial ideas for Perwoll to broadcast on the daytime program "Bugün Ne Giysem?" These advertorials were applied to the fiction and achieved successful results. Show less -
InternAcun Medya Jun 2016 - Sep 2016Istanbul, Turkey
Merve Yesilbas Education Details
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Reklamcılık -
Bilfen Lisesi
Frequently Asked Questions about Merve Yesilbas
What company does Merve Yesilbas work for?
Merve Yesilbas works for Growthfull
What is Merve Yesilbas's role at the current company?
Merve Yesilbas's current role is Founder at Growthfull.
What schools did Merve Yesilbas attend?
Merve Yesilbas attended Bahçeşehir Üniversitesi, Bilfen Lisesi.
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Merve Yeşilbaş
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