Merve Akduman Email & Phone Number

• Preparation and implementation of the Go-to-Market plans determined by the headquarters in line with the local marketing strategy• Developing digital marketing activities regarding the corporate brand strategy• Launching new products on website: creating all digital assets• Management of social media accounts (Instagram, Facebook, TikTok): preparing monthly plans• Execution of influencer partnerships in line with the brand communication strategy• Updating the content on the corporate website: loccitane.com.tr according to the marketing plan• E-commerce inventory management: monitoring discounts and stock management during campaign periods• Prepare and implement special campaigns for web exclusive according to the e-commerce sales• Management of performance marketing agency: creation of all campaigns and specifying budgets• Email marketing: Creating monthly content for emails• Website optimization and SEO projects: implementing tasks decided with the agency according to the weekly plans • Preparation of printed and digital marketing materials: working closely with graphic designers and frontend developers• Creating reports&presentation for the monthly meetings with headquarters

• Execution of all marketing activities of the following brands: Oticon, Philips Hearing Solutions, Bernafon, Oticon Medical• Performance analysis and reporting of marketing campaigns• Management of social media accounts, preparation and sharing of monthly social media content for end-users• Updating the content on the websites of Oticon, Philips Hearing Solutions, Bernafon and Oticon Medical brands• Preparation of printed and digital marketing materials• Stock management and distribution plans of promotional materials• Fair organizations: agency agreements, visual designs, promotional materials, accommodation and travel planning

Kocaeli, Turkey

• Management of marketing projects for 5 different group companies for Pulver• Management of all digital assets such as corporate websites and social media channels• Responsible for brand communication projects; online, offline and on field• Preparation and implementation of marketing campaigns in line with brand positioning and communication strategies• Analysis of campaign performance and reporting• Google Analytics, Google Ads, FB/IG Ads• Develop and maintain marketing materials to meet organizational objectives• Management of 3rd party agencies• Fair organizations: agency agreements, visual designs, promotional materials, accommodation and travel planning

Master Of Business Administration - Mba, Business Administration And Management, General

Areas of Interest: Brand Communication, Public Relations, Social Media Management

Associate'S Degree, Brand Communicaiton

Areas of Interest: Brand Communication, Marketing Communication, Corporate Branding

Master'S Degree, Spatial Planning (Erasmus+)

Areas of Interest: Ecological Planning, Sustainability, Eco-City

Bachelor Of Architecture - Barch, Landscape Architecture