Merve Çoban Email & Phone Number

Istanbul, Turkey

Contributes to the development of short and long term business strategy and marketing plans of the companyReports to Marketing DirectorResponsible for personal care categories’ all management and MENA countriesTo manage all development process market leader brand for Iraq country Coordinates the advertising strategies (both ATL/BTL) and create campaigns, promotions and indoor & outdoor activities.Manage all firm’s exhibitor process for fairs. Takes an active role in creation and implementation of brand & product management strategies,Manages all the development process of marketing mix including new product development, new launchs with new packagings, works closely with R&D team, graphic, salesExecutes 360 degree communication, manages all the marketing processes of company both above the line (ATL) and below the line (BTL) projects, Digital, Social Media)Develops new product & brand ideas & new product conceptsCoordinates all the launch / relaunch and 3rd party agency & supplier relations Tracks and analyses brand / product performance and trends in terms of company business targetsMonitors and analyses market dynamics, sales volumes, market share trends and competitive activitiesPrepares, presents and executes marketing plans-12 SKU Hair2000 Shampoo & Conditioner relaunch in October 2022 with new formula and new packaging,-5 SKU Hair2000 Ultra Care Shampoo launch in January 2023( I have created and managed all Ultra Care series’ all concept, all npd process and we achieved 40% from all sales of all hair care portfolio and we start to into new stores in Iraq thanks to ultra care shampoo)-3 SKU Hair2000 Ultra Care Hair Conditioner launch in August-4 copy advertisement film shooting with Hind Nizar (well known actor in Iraq)-To manage all Beauty Istanbul 2022 & 2023 international beauty and cosmetic exhibition process( design, prepare POP materials)-To organize Hair2000 launch meeting in November in Antalya and manage all preparation process.

Managing new product development process for beauty&personal care/cosmetics categories and close communication with R&D during this processTo manage all brands’ improvement processAnalyze brand positioning, consumer insights, market trendsLeading 360 marketing activities including ATL & BTL communication plans throughout the yearTo manage and follow up relationships with 3rd party agenciesManage packaging design process with inhouse graphic designersReports to Sales, Marketing and Business Development DirectorPreparing and presenting quarterly and annual reports to board of management.Preparing annual brand planTo manage marketing budgetTo manage corporate identity and brand identity processTo manage web site and social media accountsEvaluating, optimizing and managing marketing, marketing communication, digital strategiesDeveloping marketing plan in align with the brand strategy to diffirentiate from competition and drive growth.Achievements: • Created Corporate and Brand Identity according to FMCG market entery in 2 months• Created new product series for Carnus Brand at personalcare category(89 SKU) in 4 months• Relaunch of Body Wash category for Gratis PL brands Benri & Bee Beauty in 45 days• Product Launch of Cologne Category for Mudo brand• Relaunch of Liquid Soap Category for Özdilek PL brand 20 days• Activation of social media account (@carnusturkey) for Carnus Brand•Product Launch for Assisi Aqua, Assisi Luxury, Assisi Baby brands in 2 months•Product Launch of Pet Care Category for Pufypats brand

Istanbul, Turkey

-To develop projects, analyse & evaluate marketing trends in domestic and foreign market -Support new product development process in personal care/cosmetics categories, FMCG sector and close communication with R&D during this process-To develop and sustain Private Label new product development projects in different countries such as USA and Ukraine-Reports to Business Development Manager-To manage packaging design process with our graphic designer and 3rd party agencies- Coordination with R&D, Purchasing, Production, Quality, Planning departments

-Prepare annual MarCom Plan of Legrand’s all brands(Legrand,Estap,Inform,Bticino)-Develop marketing plans, analyse & evaluate marketing trends-Create, develop and present projects about Social Media, Corporate Social Responsibility, New product -Provide new product launch and relaunch as planned -Assist Corporate Communication Manager in development of marketing objectives and marketing plans in line with global strategy-Manage social media accounts together with Corporate Communication ManagerTo manage and follow up relationships with 3rd party agencies

-To create, develop new product development projects-Work with Corporate Communication, Graphic, International Trade Marketing Departments-Participate in field activities-Prepare reports using IMS