Merve Çoban Email & Phone Number

Istanbul, Turkey

Contributes to the development of short and long term business strategy and marketing plans of the companyReports to Marketing DirectorResponsible for personal care categories’ all management and MENA countriesTo manage all development process market leader brand for Iraq country Coordinates the advertising strategies (both ATL/BTL) and create campaigns.

• Managing new product development process for beauty&personal care/cosmetics categories and close communication with R&D during this processTo manage all brands’ improvement processAnalyze brand positioning, consumer.
• Created Corporate and Brand Identity according to FMCG market entery in 2 months
• Created new product series for Carnus Brand at personalcare category(89 SKU) in 4 months
• Relaunch of Body Wash category for Gratis PL brands Benri & Bee Beauty in 45 days
• Product Launch of Cologne Category for Mudo brand
• Relaunch of Liquid Soap Category for Özdilek PL brand 20 days

Istanbul, Turkey

-To develop projects, analyse & evaluate marketing trends in domestic and foreign market -Support new product development process in personal care/cosmetics categories, FMCG sector and close communication with R&D during this process-To develop and sustain Private Label new product development projects in different countries such as USA and Ukraine-Reports.

-Prepare annual MarCom Plan of Legrand’s all brands(Legrand,Estap,Inform,Bticino)-Develop marketing plans, analyse & evaluate marketing trends-Create, develop and present projects about Social Media, Corporate Social Responsibility, New product -Provide new product launch and relaunch as planned -Assist Corporate Communication Manager in development of.

-To create, develop new product development projects-Work with Corporate Communication, Graphic, International Trade Marketing Departments-Participate in field activities-Prepare reports using IMS