Merve Sagiroglu Email & Phone Number

Vancouver, Bc, Ca

Doha, Qatar

- Directed marketing activities for 15 strategic partners, ensuring seamless execution of campaigns and initiatives.- Ensured timely acknowledgment of partner marketing funds and collaborated with partner companies' marketing teams to maintain alignment with Cisco strategies and business priorities.- Conducted onboarding sessions for new partners and provided ongoing education for existing partners on Cisco's latest demand generation campaigns.- Oversaw all marketing activities for Cisco in Qatar and Turkey, managing virtual and physical events, sponsorships, trade shows, demand generation campaigns, website and blog updates, and local social media accounts.- Planned and executed partner award ceremonies and various customer events, focusing on SASE, Security, Enterprise Networking, Cloud, and Collaboration.- Published two customer advocacy stories from Turkey on the global Cisco customer success story portal.- Collaborated with local public sector publishers and government to support the CDA Program's goal of building sustainable, secure, and inclusive communities through technology solutions.- Supported MEA Small Business Team with their digital marketing initiatives, contributing from the strategic planning phase to the seamless execution of a new social media campaign.Volunteer Activities: Wellness Advocate | Pavelka Wellness House:- Organized various wellness and mindfulness events and training sessions for Cisco employees as a volunteer at Pavelka Wellness House.- Recognized as the "Pavelka volunteer of the quarter" for outstanding efforts.Contributor | We Are Cisco BlogContributed to the We Are Cisco blog. https://blogs.cisco.com/wearecisco/not-a-stretch-bringing-your-whole-self-to-cisco

Dubai, United Arab Emirates

- Drove and developed influencer marketing and outreach strategy, building valuable relationships with key influencers and bloggers across segments and niches, with a focus on brand-relevant micro influencers- Using digital word-of-mouth and authentic user generated content (#myprivilee) to engage a targeted audience in a cost-effective way- Successfully established partnerships with hotels and organizing influencer and customer events focused on wellness, to drive traffic to their venues- Ran social media campaigns and contests to increase customer involvement and connection with the brand.- Successfully developed and executed a comprehensive customer lifecycle plan and a referral program, resulting in increased acquisition, engagement, retention, and loyalty for Privilee.

Dubai, Uae

- Collaborated with the IT team to design Joi’s e-commerce web and app, including key site functions, content, analytics, and reporting needs & tests and analyzed market trends to create and differentiate product categories- Designed and executed e-commerce customer lifecycle using technical tools such as Mixpanel and Sendgrid, and developed loyalty and reference programs- Built and communicated brand identity for e-commerce platform, managed social media and blog, produced marketing materials, and coordinated digital marketing strategy with agency- Partnered with relevant companies for co-marketing and loyalty offers to increase e-commerce sales volume, and negotiated with merchant partners to list products on Joi app and website

Istanbul, Turkey

- Managed Restonet, Multinet's employee benefits card with 1 million users, 21K corporate customers, and 35K partners, including restaurants and markets- Developed and executed a market plan to increase sales and ensure customer satisfaction, with a focus on individual cardholder top-up rates- Modeled and executed acquisition, churn, and loyalty activities, including cash-back and special discount programs for corporate purchases- Established partnerships with lifestyle brands for B2C campaigns- Ran segmented B2C email campaigns and designed special campaigns/offers for key accounts/customers- Managed Parantez, Restonet's app-based loyalty platform, running brand awareness campaigns and designing special offers for users and Restonot, a restaurant review platform integrated with Multinet's web/app platform and Parantez accounts- Executed primary research efforts, including interviews with beta users, to communicate findings to design and sales teams

Istanbul, Turkey

- Developed and implemented a PR strategy for Zomato, resulting in efficient media coverage and an increase in traffic to 10k visitors/day within 5 months- Built and managed a community of bloggers and opinion leaders in the food, technology, and lifestyle industries- Trained and mentored PR and communication executives from Philippines, Portugal, and South Africa - Identified partnership opportunities to enhance brand visibility and user acquisition - Organized foodie and influencer events and meet-ups

- Designed and communicated new hire onboarding process for Eczacibasi Holding and all its group companies- Took full responsibility for measuring the Return on Expectations (ROE) for all trainings- Devised an internal marketing strategy to increase awareness of leadership and managerial programs

Bachelor'S Degree

Erasmus - Eu Student Exchange Programme

Education record