Hi, I'm Merve!In my last role as a marketing and communications specialist at Industrial Solar, I had some great experiences:✏️ Content Creation: Co-led a website project that boosted organic search traffic by 185% through optimized content.📣 Social Media: Developed a social media plan to elevate brand awareness.🤝 Cross-Department Collaboration: Worked with sales, engineering, and R&D teams to create targeted content, ensuring cohesive branding.With a B.A. in English Literature and an M.A. in Cultural Studies, I found my path in marketing and am currently seeking new opportunities to apply my skills across industries.Outside of work, I enjoy cooking (with my own loose interpretations of recipes), I'm a perfume lover, and I have a knack for discovering new restaurants to try. Let's connect!
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Copywriter & Marketing SpecialistIndustrial Solar Gmbh Dec 2021 - Mar 2024Freiburg, Baden-Württemberg, Germany- Co-led the website recreation project, utilizing mind maps and topic silos to determine page structure and content organization.- Created and optimized content for the website, presenting technologies, services, and references.- Managed website translation projects, ensuring organized content, coordinating with translators, and optimizing the translated content for SEO.- Developed and implemented a comprehensive social media plan, including content creation, scheduling, and engagement.- Conducted topic research and curated content, keeping up with industry trends and delivering relevant and engaging posts.- Created quarterly drag-and-drop newsletters.- Edited and recreated company and portfolio presentations and templates.- Wrote press releases and advertorial content.- Assisted with digital marketing campaigns across channels.- Actively collaborated with the engineering, sales, and R&D departments, providing support such as editing reports, creating project-specific pages on the website, and developing targeted content for sales and marketing initiatives.- Assisted in shaping the branding and content strategy of the holding company, ensuring alignment with renewable energy values and effectively communicating the company's message to the target audience.(Industrial Solar terminated its operations as of 1st March 2024)
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Content Writer At Solar Energy Engineering Department - Imtek Office/University Of FreiburgThe University Of Freiburg May 2020 - Dec 2021Freiburg, Baden-Württemberg- Developed SEE’s 100-page course guidebook to meet university standards, supporting program rebranding and prospective student outreach.- Increased website traffic by creating SEO-optimized blog articles on trending solar energy topics.- Edited and managed blog content to ensure consistency with SEE’s brand voice.- Designed and posted engaging Instagram content (Stories, Carousels, Reels), growing the audience by over 500%.- Created concise event materials to boost SEE’s brand presence.- Conducted interviews with industry professionals to inspire current and prospective students.- Supported organizing the biannual online Campus Phase, using platforms like Mibo and SCOOCS to create an engaging experience for 50 participants. -
BloggerStudierendenwerk Freiburg-Schwarzwald Feb 2017 - Apr 2020Freiburg Area, Germany- Created original, informative, and entertaining articles on WordPress for international students in Freiburg to increase the platform’s inclusivity. As a result, both the international visitor traffic and engagement in the comments section increased.- Attended international events organized by SWFR to report the event and take photos for the blog articles.- Actively participated in monthly team meetings to discuss and determine the social media agenda for the following month and presented ideas to expand topics covered. -
Freelance Translatorİthaki Yayınları Oct 2015 - May 2016Istanbul, Turkey- Translated Mary Douglas' book "How Institutions Think" into Turkish within the given deadline. The book is used in many university-level sociology and anthropology courses in Turkey. -
Customer Relations InternGuzel Sanatlar Saatchi & Saatchi Jul 2014 - Aug 2014Istanbul, Turkey- Followed the changes demanded by clients during a campaigning process.- Reported revisions to my supervisors and the art department.- Familiarized with workings of an agency environment.
Merve Oezcaner Skills
Merve Oezcaner Education Details
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British And North American Cultural Studies -
Volkshochschule FreiburgGerman Studies -
English Language & Literature -
Literature & Society: English
Frequently Asked Questions about Merve Oezcaner
What is Merve Oezcaner's role at the current company?
Merve Oezcaner's current role is Marketing & Communications at Industrial Solar GmbH.
What schools did Merve Oezcaner attend?
Merve Oezcaner attended The University Of Freiburg, Volkshochschule Freiburg, Boğaziçi Üniversitesi, Vrije Universiteit Amsterdam.
What are some of Merve Oezcaner's interests?
Merve Oezcaner has interest in Social Services, Civil Rights And Social Action, Education, Environment, Science And Technology, Human Rights, Animal Welfare, Arts And Culture.
What skills is Merve Oezcaner known for?
Merve Oezcaner has skills like English Literature, Writing, Translation, Text Editing, Private Tutoring, Environmental Awareness, Social Media Blogging, Web Content Writing, Creative Writing, English, Literature.
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