Merv Huber Email & Phone Number

Atlanta, Georgia, US

Digital Product Development & Management - Own and manage the digital product roadmaps for all digital products including iLottery platforms, loyalty platforms, game aggregation platforms and web/mobile apps. Develop and maintain a cohesive digital product strategy for success in global markets with positioning to be responsive to a wide variety of.

New Kent, Virginia, US

• Worked primarily with the BetAmerica.com brand, the fastest growing independent horse & greyhound pari-mutuel online wagering site in the United States. BetAmerica.com was sold to a racing and gaming conglomerate in.
• Identify and prioritize future product development and opportunities, utilizing customer data and insights, competitor analysis and market trends.
• Work alongside developers, design teams and QA staff to launch new products and improve existing products.
• Work with stakeholders and development team to finalize and deliver detailed product FSDs.
• Monitor product and feature success metrics, forecast and measure performance, and conduct data analytics.
• Manage acquisition and retention efforts pertaining to new business products, including key account management, promotional efforts and utilization of all existing marketing channels.

US

• Primary project manager; led planning and execution of digital marketing initiatives, including database marketing, web marketing, social media, digital content, lead generation, etc.
• Collaborated with Product Line department on all website management and enhancement initiatives to ensure development, testing and launch met company standards and timing.
• Defined and implemented digital marketing strategy, set goals and managed key players and workflow.
• Ensured consistency in message, branding and creative across digital platforms.
• Acted as internal digital marketing expert and remained current on trends and best practices.
• Evaluated and tracked campaign progress and strategized improvements based on observations.

• Worked primarily with the BetAmerica.com brand, the fastest growing independent horse & greyhound pari-mutuel online wagering site in the United States.
• Establish retention, customer development and re-activation key performance indicators.
• Develop, implement and manage the VIP program and player retention strategy leading to increased lifetime values, player deposits and frequency of play.
• Implement and manage new highly segmented customer optimization tools leading to the creation, execution and optimization of data-driven marketing campaigns.
• Provide weekly reporting and analysis to support the planning and strategic decision making process.
• Develop and implement email marketing strategy utilizing customer retention automation platform with predictive micro-segmentation technology.

Louisville, Kentucky, US

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• Conceptualize and execute new product development initiatives to generate revenue and to expand customer base and community engagement.
• Lead development of strategic partnerships and targeted marketing communications opportunities.
• Conduct qualitative and quantitative marketing research including concept testing, customer satisfaction, demand forecasting, positioning, price elasticity, and segmentation.
• Lead company-wide communications efforts including the writing and deployment of corporate press releases, new product launch messaging, social media engagement, and fielding media and industry inquiries.
• Manage all daily operational components including strategic planning, product quality assurance, scheduling, and customer experience.

Louisville, KY, US

• Managed racetrack licensing program, worked with licensing agency and interfaced with over 30 individual licensees in the program and their distribution channels.
• Managed licensing activities including approval process, royalty reporting/tracking, financial reports, licensee database, new licensee orientation, contract administration and communications.
• Managed development and communication of policies, procedures, announcements, brand guidelines and strategies to licensee roster.
• Managed and police brand standards for Kentucky Derby, Kentucky Oaks, Churchill Downs and other high profile brands.
• Managed development of logos, event marks and merchandise marks for Kentucky Derby, Kentucky Oaks, Churchill Downs & other high profile properties.
• Concepted and executed marketing initiatives and projects related to marquee racing events and entertainment events hosted by Churchill Downs. - Lead on Road to the Roses, online fantasy challenge, with participation.

Louisville, KY, US

• Managed relationships with multiple advertising agencies and assist with the execution of all advertising campaign elements and promotional collateral materials.
• Managed the conceptualization, creation, communication and execution of racetrack marketing events and promotions during race meets.
• Managed racetrack website and social networking platforms.
• Managed the race day marketing communication channels including creation and placement of marketing editorial content and sponsorship materials.
• Managed and developed seasonal employees and intern staff.

Louisville, KY, US

• Managed content for www.kentuckyderby.com and www.kentuckyoaks.com. Daily upkeep of all digital elements including staff scheduling, task delegation, video production, copy writing and editing, creation and execution.
• Managed www.roadtotheroses.com, the official fantasy game of the Kentucky Derby and largest such contest in the country. Daily tasks include professional handicapping advice, creation and execution of marketing plans.
• Assisted in launch of new racetrack websites for Churchill Downs, Arlington Park, Calder Race Course & Fair Grounds Race Course.

Louisville, KY, US

• Assisted in the management of Kentucky Derby, Churchill Downs and Breeders’ Cup World Championships media relations – credentialing, press releases, press conferences, shuttles, staffing, events, reservations.
• Assisted in the implementation of online credentialing for Kentucky Derby and Breeders’ Cup World Championships media, the first such digital platform for either event.
• Assisted in the research, writing and editing of the ’06 & ’07 Kentucky Derby Media Guides.
• Performed routine press box duties – communications on phone and web, filing clips, feature recaps, writing and proofing releases.

Bachelor Of Science (B.S.), Business Administration And Management, General

Education record