Mervin Ignacio Email & Phone Number

Billund, Denmark

Lead Creative responsible for the Coca-Cola 100th Year Anniversary Campaign in the Philippines which garnered numerous local and international awards across different platforms.Turned Coke into the most loved teen brand in the country.Won Digital pitches for blue-chip giants Coca-Cola, BPI and Enervon, playing a crucial role in their transition to Online Advertising. Created award winning pro-bono work for Operation Smile Philippines.Designed cut-through campaigns for Unitrade, turning EQ Diapers into the country’s bestselling economy diaper.Re-launched Royal-Tru Orange with the “Ilabas ang Kulit Campaign” thrusting it back into the public spotlight.Crafted TV, Print and on-ground ideas for the country’s biggest brewery, San Miguel Beer.Developed Integrated Marketing Campaigns for Nestle Coffee-mate and Nestle All Purpose Cream.Launched cut-through TVC and print-ads campaigns for SkyCable.

Took on the agency’s biggest and most demanding account, Globe Telecom serving as team leader and head of copy.Was at the forefront of the early “Telco Wars” in the Philippines, specializing in teen skewed communications and grass root activation efforts.Ensured quick turn around on TVC and print campaigns that would launch new products (Globe Prepaid, Gizmo) and service innovations (Gentxt).Won new biz pitches for Biogesic, Unilab Health Circle and Globe Telecom.Launched TV campaigns for the biggest headache medicine in the country, Biogesic.Produced high-end communications and design ideas for Mandarin Oriental Hotel and Levi’s Philippines.Developed integrated marketing campaigns for snack giant United Robina Corporations, handling Nova, Piattos and Presto Cookies. Crafted print campaigns and product launches for The Bank of the Philippine Islands.

Created above the line and on-ground campaigns for the agency’s biggest account, Nescafe.Developed TV and print campaigns for Milo.Conceptualized and presented winning pitch ideas for 7-11.Successfully launched Nestle Lemonade to the Philippine market.Crafted print campaigns that launched products and services for Hewlett-Packard.Created Print and TVC ideas for The Development Bank of the Philippines.