Mervi Sademies-Enbom Email & Phone Number

Helsinki, Uusimaa, Finland

Helsinki

Helsinki Area, Finland

• Comprehensive planning of marketing• Developing the brands' tone of voice• Service design• Concept design• Event marketing• Employer branding• Sustainability-focused marketing• Brand sponsorship • Comprehensive copywriting for different platforms and channels• Scripts, video + radio + events

Helsinki Area, Finland

• Communications manager Havis Amanda in the Youth Chamber of Commerce's 15th-anniversary project in 2018.• Partnership negotiations & marketing communication sparring partner in the KokoNainen Talk Show project 2019.• Personal CV and job search coaching for chamber members in 2019.

Helsinki Area, Finland

• Brand management • Service design & branding• Media relations & PR• Mastery of social media field • project management and CRM for my clientele• Planning content, strategy & updates

Helsinki

My role is to enhance our customer's business growth by creating and producing content for various platforms and needs.• Service design• Implementing tone of voice• Copywriting & Storytelling (Fi-En)• Media relations & PR• Mastery of Social media • Planning content, strategy & updates

Stockholm, Sweden

Fixed term contract included sales of the L`Oreal Luxe products and supervising of the merchandise, current campaigns, and new launches at various point of sales.

Espoo

Norex Cosmetics Ltd (y. 1986-2016) was an importing and distribution agency for high-quality cosmetic brands, and represented its portfolio directly in Finnish Retail and Travel Retail market in Scandinavia. We operated with companies such as LVMH Fragrance Brand, Beauté Prestige International (BPI) and Oscar de La Renta among others. My brand porfolio consisted of following brands: Jean Paul Gaultier, Issey Miyake, Narcisco Rodrigues, Oscar de la Renta, Elie Saab, Fendi and Kenzo. As a Brand Coordinator, my key role was sales supporting with following responsibilities:* sales & follow-up by brand* ensuring and enhancing the brand visibility in POS* staff motivation & brand training for BC's and retailers * communication with BC´s and retailers* campaign planning and implementation* event planning and new launches* management of sales tools and GWPs.* general follow-up in orders and product logistic* attending to customer fair as an exhibitor

Scandinavia And Baltics

As Travel Retail Consultant, I held the responsibility of nine (9) Dior Point of Sales in Tallink Silja ferries, working in a role similar to a Brand ambassador. My main task was taking care of sales and promotions in my POS, including merchandize display updates, general follow-up on stock levels, orders, and testers, and customer consultations. Moreover, I attended to tradefairs as an exhibitor and several sales courses provided by the employer in yearly basis.

Vantaa

CenCei Ltd, a pioneer in the hairdressing market since 1983, expanded its consumer sales through HairStore Ltd, reaching 23 shops by 2008. The company also served independent hairdressers and beauty salons via wholesale trade through Hairstore Ltd. Unfortunately, CenCei Ltd filed for bankruptcy in May 2014.In my role, I managed the strategic supply chain for 7 beauty salons and actively contributed to product and service development. I also helped plan, build, and launch Finland's first Oriental spa. My responsibilities included product management, in-store campaign planning, sales development, and staff recruitment and motivation.

Espoo

Brand Ambassador for Puig and Guerlain brands in Travel Retail Scandinavia.

Master'S Degree, User-Centered Design

Graduated with highest score in Master´s Thesis. Subject: From idea into a product with user-centered methods.

Bba, International Business Marketing

Graduated with highest score and received a merit-based scholarship.

Education record