Merwyn Wijaya Email & Phone Number

London, London, GB

• Prodigy Finance, founded in 2007, provides educational loans to international postgraduate students using a borderless credit model based on future potential earnings.
• Rebuilt the design organisation into a 4-person team and collaborated with 7 product managers across different geographies, building products on web, iOS, and Android applications
• Redesigned how loan is offered, achieving an 11% increase in acceptance rate
• Developed a service blueprint that led to a 70% reduction in the time required to onboard a new school into the platform, resulting in 10% additional loan disbursed in 2024
• Launched an annual survey to gain insights across the customer funnel, informing strategy for the upcoming year
• Collaboratively developed and implemented the Prodigy Finance design system, unifying the UI and improving design productivity

Jakarta, ID

• Gojek, which merged with Tokopedia to form the public company GoTo, was the first Indonesian unicorn, offering services including ride-hailing, food delivery, logistics, digital payments and financial products. As of.
• Led a 6-person research responsible to drive key research project, including establishing the Information Architecture of the Gojek app
• Led a strategic research in creating an overarching loyalty program across Gojek and Tokopedia (e-commerce platform)
• Drove the adoption of a self-serve UX research tool for the company
• Led and collaboratively created a UX research methodology handbook that serves as guidelines for researchers, designers, PMs and marketers.

Jakarta, ID

• The financial services team was formed in 2018 to leverage the captive user base and the wealth of transaction data within the app. One of the first products launched is GoPay Paylater, which allows users to purchase.
• Pioneered and grew the research function into a 7-person team and established ways of working both internally and with other functions.
• Led and mentored a multidisciplinary team of researchers to not only discover insights but also to be active partners of our product and marketing counterparts in achieving business objectives.
• Introduced behavioural economics principles to the product, design, and marketing teams through workshops.
• Worked closely with both senior leadership of the financial services and payment teams in various 0 to 1 initiatives, including a digital bank and a paylater product.

Jakarta, ID

• Led a team of designer, copy-writer and marketer responsible for delivering marketing campaign to acquire new GoPay PayLater users and retain existing users
• Developed value proposition for GoPay PayLater and launched the first marketing campaign outside Gojek ecosystem

DKI Jakarta, DKI Jakarta, ID

• Excellerate Labs is the innovation hub and start-up incubator of Sinar Mas Group, one of the largest conglomerates in Southeast Asia, with a significant presence in Indonesia.
• Led and managed the design team responsible for crafting digital experiences for Excellerate's fintech ventures and various Sinar Mas Group businesses
• Identified new product opportunities and designed its MVP, successfully launching a mutual fund app (kelolaapp.id) that achieved 7,000 registered investors and 25 billion Rupiah AuM in 6 months after launch
• Delivered actionable insights on user behaviour, needs, and preferences through qualitative research and data analysis, spanning financial, insurance, property, and retail sectors

• Heyo is a social networking app designed to connect strangers over shared interests launched in Bali and Melbourne
• Conceptualised the Heyo product experience, a social networking app to connect strangers over shared interests, and designed the overall UX and its brand identity
• Engaged in a cycle of data analysis, designing, prototyping and user testing to continuously improve the user experience
• Created a user acceptance testing checklist to ensure the app could handle required tasks in real-world scenarios

• Worked with clients in US and Indonesia
• Collaboratively developed personas of niche communities in United States based on qualitative and secondary research
• Developed the brand vision and key values, and subsequently delivered the brand identity and its marketing collaterals
• Reviewed the content and analytics of the legacy site, and developed a more intuitive information architecture covering 100+ pages
• Designed the UI that is both desktop and mobile friendly, and managed the development of the website, ensuring no loss of SEO ranking due to the design overhaul
• Increased organic site traffic upon completion of projects

London, London, GB

• Clear - M&C Saatchi is a global strategy consultancy specialising in brand, experience, and innovation
• Delivered actionable insights and marketing strategy for clients such as Unilever, Mondelez, John Lewis, Diageo, Invesco and Cerebos
• Managed the design offerings of the Singapore office, from producing concise infographic videos for CMOs to creating digital brand books for the entire company
• Developed detailed consumer journeys and identified the business opportunity at each touch point as a foundation for product innovation
• Synthesized consumer insights and developed actionable business strategies based on qualitative, quantitative and secondary research
• Delivered semiotic and key codes analysis of the industry

• Designed the UX and UI of clients’ websites and oversaw their development from prototypes to live websites
• Conceptualised creative directions for both print and digital media

Bachelor Of Fine Arts (Honours), Product Design

Gce 'A' Level, Physics, Chemistry, Mathematics And Economics