- Design and execute marketing strategies and campaigns aligned with business goals to drive brand awareness, customer acquisition.- Manage and optimize digital marketing channels (Google Ads, Meta Ads, LinkedIn Ads) and website content.- Track, analyze, and report on marketing campaign performance using analytics tools, providing key insights and recommendations.- Collaborate with cross-functional teams to ensure alignment with business objectives, and oversee the production of marketing materials (brochures, presentations, assets).- Safeguard and enhance the company’s brand identity, ensuring consistent messaging across all marketing channels- Manage marketing budgets, resources, and external partnerships for cost-effective and impactful campaigns.- Co-managing multiple projects (Android App creation, Website creation, Internal Processes Software development)- Record and fast-edit short commercial videos using multiple pro tools and equipments. - Stay updated on industry trends, monitor market activity, and adjust strategies accordingly.- Mentor and guide subordinates, regularly presenting performance results and strategic recommendations to senior management.

ONLINE- Monitor and manage social media accounts, create editorial calendars including organizing cross-platform content strategies.- Coordinate with digital marketing agency on creatives & campaigns.- Writing conversion-focused ad copies that drive high engagement.- Communicate with customers over social media for new inquiries, complaints, and more.- Provide actionable tips and advice for expanding reach in the digital space.- Capture and analyze social media metrics and then develop KPIs.OFFLINE- Design graphics for print media.- Shoot and edit videos.- Producing marketing and promotional materials.- Develop a brand style guide to ensure consistency in marketing efforts.- Optimize SOP as and when required.- Overseeing outside vendors and agencies.

• Kick-started social media accounts for Goa University, helping them build their online presence.• Provide actionable tips and advice for expanding their reach in the digital space.• Capturing and analyzing social media metrics and use SEO best practices to generate traffic to our site.

• Handling content creation for Goa Business School social media accounts, including organizing cross-platform content strategies.• Monitor social channels for trending news, ideas and memes and capitalize on those trends through our social media accounts.• Conduct seminars in colleges about promoting Goa Business School.• Provide actionable tips and advice for expanding their reach in the digital space.• Plan and execute content strategy that drives high engagement.• Capturing and analyzing social media metrics and use SEO best practices to generate traffic to our site.• Design Graphics and create visual aspects of marketing materials, websites and other media, including info-graphs.• Prepare marketing budget and continually track expenses, as well as ensuring we hit targets.• Perform Industry analysis and identify trends, compile analysis reports.• Create and implement a PR communication plan for Goa Business School.• Track digital metrics across all channels to capitalize on areas where we attract the most interest and to develop those where we haven’t yet engaged our audience.• Develop a brand style guide to ensure consistency in marketing efforts.• Track KPIs of marketing campaigns.• Create an editorial calendar.• Analyse current and past financial data, such as sales reports, and provide strategies to cut costs and increase revenue.• Collect feedback and contact information from students and professors after workshops.• Document the activities, plan, SOP, and anything of importance.• Consult with Goa Business School management on designs, strategies, plans before execution.

- Interdepartmental StudyElectrotech Systems is in the business of manufacturing Power Distribution Panels right from the year 2003.

Projects conducted:. Marketing mapping of Kitchen Appliances in Goa. Customer Satisfaction Survey. Competitors Analysis. Performance Evaluation of Sales Representative across IFB stores in Goa

- Inter-departmental study of the organizationInfiniti manufactures modular furniture for small businesses to large organizations. This is one of the finest companies that train interns effectively with well documented SOP's.