Meryem Ben Email & Phone Number

Dubai, United Arab Emirates

2020 campaign nominated to the Dubai Lynx Award• Manage the Marketing and PR functions and strategies for clients (Finance, Government, Sports and Entertainment)• Lead the execution of Marketing programs and activities with clients across MENA, USA and Europe• Develop and manage the PR, Media planning/buying and influencer strategy campaigns• Develop and manage the Digital Marketing and Social Marketing strategy campaigns• Build and execute regional event plans in close collaboration with the clients for products/services launches,conferences and exhibitions

Dubai

• Managed a portfolio of top tier clients ($5MM + annual spend) for all web, SEM, marketing database, email, social media, digital advertising campaigns • Measured & reported performance of all digital marketing campaigns while assessing against goals (ROI and KPIs) • Identified trends and insights to optimize the budgets and campaigns’ performance • Brainstormed and implemented new creative growth strategies, measured experiments and conversion tests• Collaborated with internal teams to design landing pages and optimise the overall user experience (UX)• Utilised strong analytical ability to evaluate end-to-end customer experience across multiple channels andcustomer touch points. Instrumented conversion points and optimised user funnels • Led digital activation strategies and implementation for clients on GCC level (in malls, conference halls, events…)• Led major proposals regionally and bids in the GCC• Provided thought leadership and perspective for adoption of new technologies (AI,VR, speedy payment solutions…)• Collaborated with agencies and other vendor partners in MENA, Europe and North America

Dubai

Keyade Middle East is a WPP company (world's largest advertising company headquartered in London). • Launched and managed a globally ranked Youtube campaign – viral globally (#7 in top 10 branded Ad videos)• SME and Display Account Management of major clients in the region (du Telecom, Jumeirah, Jumbo Electronics...)• Planned, executed, optimised and reported on digital campaigns (Google AdWords, Youtube, Facebook, Twitter..,)• Launched du Telecom’s online shop, let the implementation of GTM with complex data layer on the e-shop for efficient event tracking = Increased sales for the personal and enterprise segments by 170% • Led the implementation of LinkedIn lead accelerator for du Telecom enterprise segment (Beta Phase) = Increased lead generation for du Telecom enterprise segment by 300% )

Dubai, Uae

G4S is the world's largest security company operating in 90 countries and headquartered in London.• Developed and implemented Marketing & Communication strategies for the AME / MENA region• Monitored ongoing marketing spend against the budget, keeping it accurate while highlighting where variances occur and producing accurate summary of total marketing spend on every marketing project• Monitored competitors'​ activity• Prepared presentations ensuring valid, current and accurate content for the Group's directors• Sourced marketing merchandise, controlled allocation and distribution• PR & digital communication• Ensured quality communication plans in advertising, magazines, sponsorship's, events and media relations• Wrote & proofread copies, press releases, liaising with agencies, designers & printers and managing production of marketing materials (company brochures, flyers, commercials, posters, leaflets, banners, e-newsletters using Newsweaver)• Event management : planned and organised events such as exhibitions, seminars, conferences and reception while keeping track for ROI (Airport Show 2014, GITEX..)• Media relations and CSR• Crisis management

London, Royaume-Uni

• Successfully completed a four week selection process and training• Traded German fixed incomes - outright: Schatzs & Bobl• Developed and executed hedging strategies in a highly pressurised environment• Followed: daily economic data, macroeconomics movements, event driven market conditions

London, Royaume-Uni

Asset Management Department • Shadowing a fund manager in the European Equity Department• Broad presentation on Asset Management alongside other departments • Equities investment strategies with a focus on Behavioural Finance• Attended meetings with sell-side analysts in Metal and Mining, IT & Software sectors

London, Royaume-Uni

• Liaised with sales, trading organisations and clients to discuss views, present ideas and advice leading to the execution of trades and events in the oil and gaz industry• Business Strategy for Petrobras Offshore operations (Brazil/UK) • Organised the event Access for Women in Energy -

Casablanca, Morocco

• Organizing educational events and collection of clothing for children.

London, Royaume-Uni

• Created and managed the production of marketing material (brochures, flyers...(• Publication management : new releases, articles, advertisement...• Event planning - organised monthly events : conferences, seminars, art gallery management

Casablanca, Morocco

• Assessed investment trends and generated investment ideas • Forecasted foreign exchange risk and exposure from potential positions• Wrote articles

• Interviewed senior level directors in order to write financial articles• Promoted the magazine by contacting mediators• Edited the weekly layout prior to publication• Chosen twice as the employee of the month amongst interns & full time staff

Master Of Applied Finance And Banking (Distinction), International Finance

•Conducted an Event study testing for semi-strong form of market efficiency on SPA 500 •Developed an equity portfolio and managed it.

Ba (Distinction), Global Business Management

Activities and Societies: International Student Bureau•Accounting •Quantitative Business Analysis •Finance •Economics for Business.

French Baccalaureate, Economics And Social Sciences (Magna Cum Laude)

Activities and Societies: Arabic Literature Club, Photography Club, Gymnastic Team