• Produced digital written and video content, campaign creative, and photo and video shoots for B2B tech brands.• Responsible for meeting revenue targets for my book of business by completing work on time.• Led project management team through training, knowledge-sharing, and mentoring. Supervised one employee.• Developed new workflows for branding, 3D image, and concepting projects. Optimized processes for project close, vendor management, and employee onboarding, gained buy-in, and created documentation.• Ensured project profitability by managing internal effort, external costs and vendors, and consulting on scopes.

• Managed creative and video production projects spanning live action, motion graphics, social, content marketing, and paid digital media.• Coordinated in-house creative, client, and external production teams to execute a photo shoot in under 3 weeks.• Oversaw asset creation for a large-scale virtual event, including remote-captured panel and webinar videos.

• Addressed operational challenges including resource forecasting, introduction of new tools, and process improvement.• Worked with a 6-person PM team to traffic creative projects across a team of 30+ creatives serving 40 clients.• Specialized in digital tactics to support website redesigns, new offer launches, and drumbeat marketing initiatives.• Managed creative executions for broadcast and digital tactics to launch a large-scale sponsorship in under four weeks.• Produced online videos by managing an in-house creative team, budgets, external vendors, and complex schedules.

• Implemented a nimble process to manage the daily production of social media content for the DISH social channels, enabling the team to accomplish triple the volume of work. • Produced video projects with in-house and external teams, managing legal, vendors, schedules, and resources.• Partnered with diverse teams to define shared objectives and develop processes that facilitate effective collaboration• Managed creative executions for broadcast and digital tactics to launch a large-scale sponsorship in under four weeks.

I provided creative & strategic leadership, supervised seven employees, and managed several large client accounts at this creative digital content agency. Key skills include email marketing, project management, client/account management, budgeting and estimating, and people management. - Developed and managed growth-focused digital marketing strategies for the firm’s largest clients, a portfolio totaling $200K+ in annual billings with 10-15% growth yearly. - Supervised 7 employees and guided day-to-day creative work and client strategy with an eye for accuracy and detail. - Streamlined procedures for employee training, reviews, and leadership development to support rapid growth. - Spearheaded efforts to increase profits by reducing out-of-scope work and reinforcing budget accountability.- Led email marketing efforts across the business, focusing on email marketing strategy, audience segmentation and targeting, and list growth. - Acted as traffic manager to monitor progress, resolve issues, and forecast employee capacity to predict hiring or freelance needs. - Standardized project management and communication practices, tangibly improving team-wide communication and efficiency.- Participated in successful sales and business development efforts through strategic account growth, proposal writing, and business pitches.

Mixing account management and creative work, I worked with clients and the content team at Mondo to produce exceptional results with engaging and timely content. Key skills include comprehensive digital strategy, email marketing (strategy, design, segmentation, acquisition), content strategy, graphic design, reporting and analysis, website management, client service, and project management. - Guided discovery of client business objectives and opportunities and led the production of accurate and effective deliverables over multi-year relationships with hospitality, education, and nonprofit clients. - Established comprehensive data-based reporting that enabled my team to exceed ROI and eCommerce goals using Google Analytics and other available data. - Oversaw website development and SEO content creation; one client saw traffic from organic search grow by 10-25% YOY. - Devised revenue-producing email marketing strategies that utilized customer databases and dynamic personalization, and executed individual campaigns using MailChimp and other email-service providers. - Coordinated content production throughout the agency and coached content creators to meet brand guidelines and standards for creativity, quality, style, and SEO. Acted as primary editor for blog, web, and email copy.

As a content creator, I implemented strategic content marketing tactics daily across social media, SEO blog, SEO website copy, and email. Key skills include SEO research and copywriting, video production, photography, social strategy and management, and optimization. - Researched, wrote and optimized 6-8 blog posts each month; some of these posts were in the Top 10 drivers of organic search traffic on their respective sites. - Produced content for and managed social media platforms for 6-10 clients. - Analyzed outcomes to pinpoint the most engaging social media tactics and influenced future strategy. - Wrote copy for and designed 3-6 monthly email campaigns using MailChimp, and optimized strategy and copy based on subscriber engagement and conversions. - Wrote, filmed, and edited a weekly snow report video series.

I've written on subjects ranging from ice fishing to fat biking to stretch pants, focusing on people and places in southern Vermont.

I handled day-to-day marketing activities for the ski resort and executed email campaigns, social media posts, press outreach, and on-resort promotions. Key skills include HTML email design, website management (Sitecore), public relations, and video production. - Liaised with leadership of key resort departments to develop direction for digital marketing platforms. - Utilized marketing channels and public relations outreach to contribute to the success of several first-year events. - Coached and supervised two snow reporters and a part-time videographer.

Created a daily video highlighting snow conditions, snowsports and events and activities around the resort. Updated all snow reporting outlets, including online, phone, a daily video, and social media. Also played a role in blogging, Twitter, Facebook, and public relations.

Coached children ages 4-12 of varying skill levels. Creatively integrated activities and terrain to create & fun and safe ski lessons. Communicated with parents and children about progress, skills, and problems. Achieved Level I certification and named "Rookie of the Year".

Worked with the public relations director to develop story ideas and complete tasks. Researched and wrote press releases, monitored media hits, submitted publicity photographs and captions, and attended client meetings. Clients included small- to medium-size local businesses.

Publicized office events and offerings on campus; wrote press releases and emails, and created a print advertisement, bulletin boards and a video to promote the office and make its services more familiar to students.

Participated in various aspects of media buying including media space purchasing, analysis of competition and target audiences, and strategy development.