Luis Mesa

Luis Mesa Email and Phone Number

LAC Marketing (Beer) at Diageo @ Diageo
Luis Mesa's Location
Miami, Florida, United States, United States
Luis Mesa's Contact Details

Luis Mesa personal email

About Luis Mesa

FMCG Advertising, Marketing and Commercial issues for 20+ years, always eager to learn new stuff and share my experience. Latin America and beverages are my strong suit, where I had developed successful plans with great results for Top Global companies. Being on the trade and look for product growth opportunities is something I enjoy, as listening to costumers and consumers always teaches a lot. I have been part of great projects from strategy to execution, like launch of new brands, packaging, promotions, and market entries, commercial strategy and marketing platforms.

Luis Mesa's Current Company Details
Diageo

Diageo

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LAC Marketing (Beer) at Diageo
Luis Mesa Work Experience Details
  • Diageo
    Lac Marketing Manager, Beer
    Diageo May 2017 - Present
    London, Gb
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  • Molson Coors
    Marketing & Commercial Excellence Manager-Latin America
    Molson Coors Jun 2014 - May 2017
    Chicago, Illinois, Us
    In charge of the marketing execution in Latin America and the development of the Field Sales Management program at key point of sale to sustain our brands growth. - Successful launch of new brands (Coors 1873 and Blue Moon).- Support development of local campaigns (I.e.: Carnivals)- Lead organizer of annual partners convention.
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  • Molson Coors
    Sales & Marketing Manager -Caribbean
    Molson Coors Aug 2011 - May 2017
    Chicago, Illinois, Us
    In charge of the development, execution and tracking of the Business Plans and Strategy for the Caribbean Markets (+$10MM), which delivered sales growth of +45% (2013), Collaborate with our partners in key markets and interact with their Marketing, Sales, logistics and trade teams in order to execute and deliver business goals. Lead innovation efforts for new brands and SKU's to increase SOM for Molson Coors Brands.
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  • Campbell Soup Company
    Customer Business Analyst
    Campbell Soup Company Jan 2010 - Jul 2011
    Camden, Nj, Us
    Responsible for the sales perfomance and marketing execution in the Caribbean. Develop the plan for the food and beverage brands across different channels.
    View
  • Distribuidora Corripio
    Brand Manager
    Distribuidora Corripio May 2005 - Jul 2009
    Santo Domingo, Distrito Nacional, Do
    Oversee integrated marketing plan, including promos, events communications, sponsorships, online marketing, trade marketing, for Dom. Rep. market- Define product/service positioning and strategy for ensuring consistent implementation across the marketing mix.- Identify consumer insights and opportunities via research.
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  • World Images Group
    Production Assistant
    World Images Group 1999 - 2004
    In charge of the post production unit at Y&R Dominican Public.

Luis Mesa Skills

Marketing Strategy Marketing Brand Management Trade Marketing Sales Customer Insight Leadership Fmcg Cross Functional Team Leadership Management Consumer Products Forecasting Competitive Analysis Shopper Marketing Key Account Development Fast Moving Consumer Goods Sap Salesforce.com

Luis Mesa Education Details

  • University Of Illinois Urbana-Champaign
    University Of Illinois Urbana-Champaign
    Digital Marketing
  • University Of Miami
    University Of Miami
    Executive Program In Marketing
  • University Of Florida
    University Of Florida
    International Business
  • Universidad Catolica Santo Domingo
    Universidad Catolica Santo Domingo
    Public Relations/Image Management
  • Universidad Apec
    Universidad Apec
    Publicidad

Frequently Asked Questions about Luis Mesa

What company does Luis Mesa work for?

Luis Mesa works for Diageo

What is Luis Mesa's role at the current company?

Luis Mesa's current role is LAC Marketing (Beer) at Diageo.

What is Luis Mesa's email address?

Luis Mesa's email address is lu****@****ors.com

What is Luis Mesa's direct phone number?

Luis Mesa's direct phone number is (303) 927-23*****

What schools did Luis Mesa attend?

Luis Mesa attended University Of Illinois Urbana-Champaign, University Of Miami, University Of Florida, Universidad Catolica Santo Domingo, Universidad Apec.

What are some of Luis Mesa's interests?

Luis Mesa has interest in Environment, Arts And Culture, Children, Education.

What skills is Luis Mesa known for?

Luis Mesa has skills like Marketing Strategy, Marketing, Brand Management, Trade Marketing, Sales, Customer Insight, Leadership, Fmcg, Cross Functional Team Leadership, Management, Consumer Products, Forecasting.

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