I started my career as a journalist with Jutarnji List, a daily newspaper for all of Croatia and neighboring countries in the Balkans. Since moving from journalism I have successfully performed and led PR duties for companies such as Uber, Foreo and Circ both domestically and across EMEA. I hold specialist degrees in Digital marketing, Crisis & Consumer PR and event management. As a digital marketing all-rounder I have extensive experience in B2B and B2C lead generation through SEO Strategy implementation and content optimisation. To date, I have scaled organic efforts for startups like OptimoRoute and most recently a leader in the AgTech industry - AGRIVI. I hold a degree in Journalism from Kingston University in London and I am fluent in five European languages and an avid communicator. I enjoy photography, rock climbing, running and mountaineering. I am also a certified mountain guide and a search and rescue dog handler in training.