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We started R5 Co-Lab to serve a need in our area for a shared workspace. However, we’re about more than just a dedicated place to work. We’re building a community of people interested in connection outside their home office. At its core R5 Co-Lab is a coworking space, but we're really in the business of creating a community for those that are seeking it.

Led all marketing designs related to product launches, involving courses marketplace, artifacts.reforge.com, and podcast. Participate in various design domains, including social media assets, email campaigns, website enhancements, in-product promotional materials, and audio sound effects. Optimized conversion rates by overseeing targeted website redesign project.

Coordinated cross-functionally on visual strategy for all learning products.Directed individuals in implementation of creative strategy across several teams.Teams represented:Steered video production manager to build educational and marketing content across platforms. Facilitated team in establishment of guidelines for self-serve video creation and producing full-length educational videos, encompassing multiple visuals, talking head videos, and animation.Drove rebranding initiative across diverse digital marketing platforms, such as web, social media, advertisements, emails, and videos by leading the marketing design team.Elevated visual quality of learning materials, including member experience and blog content by supervising the information design manager.

Scaled a team during a company hyper-growth phase of the company, 3x-ing theteam in 13 months. Hired, onboarded, retained, and mentored the team.Developed people and processes to provide efficiencies which enabled us to design at scale.

As the first design hire, I built the design system and visual strategy used to create our course learning materials. Guided designers in leveraging the system to effectively communicate with learners.

Oversaw in-house and contract creative professionals. Brainstormed, concepted, created, and coordinated the creation of a variety of design media; from animated videos to logos. Worked along-side the CEO and Sr. account rep. to deliver on client projects.Clients like, PepsiCo, Bristol-Myers Squibb, and AT&T Cybersecurity trust my team to come alongside their communications department and collaborate on effective and exciting design and video.

Lead and managed a team of brand designers to ask good questions, conceptualize how to visually promote our services to customers, and be team players. Alongside the marketing team, I strategized how we could connect better with our prospects and communicate a better story. Additional responsibilities:- Helped to define the rationale behind who we are as much as what we look like- Managed brand designers to help them produce the highest converting experiences- Provided feedback for UI, mobile, and web experiences

Maintained consistency on all internal and external facing collateral. Accountable for guiding the visual direction of the brand while working collaboratively with engineering, product, marketing & customer solutions. Mentor jr. designers to produce quality work.Achievements of note:- Lead workshops for iterating on our prospect facing website and other branded materials- Created branded campaigns to promote lead generation pieces and online courses- Strategized, designed, and executed on several micro-products to help our customers

Identified and vetted all print vendors to ensure high-quality and consistent results. Focused the efforts of the design team to create meaningful interactions that are customer focused. Collaborated with the marketing team to make sure all conversion materials were performing at an optimal level.Achievements of note:- Consistently reviewed ad performance to ensure the designs were converting- Coached several brand designers to better collaborate with the marketing team

Translated marketing direction into creative design solutions for emails, promotional materials and sales collateral. Consistently delivered on time production of print and web projects, including managing freelance designers. Designed customizable promotional materials that supported the sales team.Achievements of note:- Designed print ready cover artwork for several catalogs- Developed department wide time saving efficiencies for production of HTML emails - Regularly recognized for problem solving abilities and a self-starter attitude

Designed a ministry wide visual identity solution to unify the many departments. Maintained six copier stations around the building, including identifying various paper types to serve a wide range of needs. Controlled all web content to ensure fresh and accurate content.Achievements of note:- Designed the web site from concept through completion- Increased profitability of the internal print shop by gathering external work- Designed print materials for both internal and external clients

Connected multiple study teams with preferred advertising vendors to reduce redundant costs. Developed a process for the vendors to follow to achieve accurate completion of projects. Designed internal logos and graphics for presentations.Achievements of note:- Provided a weekly agenda for a legal review meeting to get advertisement approval- Established lasting relationships with study teams and vendors

-Prepared artwork in Adobe Photoshop for layouts-Designed logos in Adobe Illustrator for brand identities-Prepared presentation boards for clients