Maria Solovyeva Email & Phone Number

Russia

Москва, Россия

• HCP profiling & segmentation improvement, oversight of implementation and execution by cross-functional team
• Process improvement in content preparation and activation across channels
• National HCP engagement plan creation for Marketing/Medical activities
• Campaign effectiveness & gap analysis, action planning
• Channel NPS management & analysis
• Insights sharing with cross-functional teams, recommendations and partnership in further implementation

Promotional content creation & localization in line with Omnichannel principles for Argentina and Uruguay. End-to-end campaign delivery, orchestrating a cross-functional process at all steps – from strategy, identifying LOC demand & target personas and building a content plan to execution - translation, design (managing a group of designers), copy approval.

End-to-end execution of quantitative market research across different markets (Gulf, Saudi, India, Vietnam, Mexico, Colombia, Brazil, Argentina) – LOC briefing, agency tender & selection, contracting & budget, market data collection, questionnaire approval, results presentation & action plan for each LOC. Cross-functional collaboration with LOC Marketing.

Promotional content creation & localization in line with Omnichannel principles for Russia & CIS. End-to-end campaign delivery, orchestrating a cross-functional process at all steps – from strategy, identifying LOC demand & target personas and building a content plan to execution - translation, design (managing a group of designers), copy approval and.

Sales Force assessment in line with the compensation scheme, assessment platform implementation, administration and support. Analysis of results and knowledge gaps, working across departments on action plans, ensuring alignment with company values, strategy and learning materials. Constant collaboration with Global teams and CoE, sharing best practices.

Marketing & Medical team support: handling contract process for all services (price negotiation, PO initiation, contract approval, payment control), contracts with HCPs, support of internal and external events (Product Launches, Expert Forums) including travel support, promotional materials execution, approval and distribution among Sales Force, Sales team.

Moscow, Russia