Maria Solovyeva Email & Phone Number

Russia

Москва, Россия

• HCP profiling & segmentation improvement, oversight of implementation and execution by cross-functional team • Process improvement in content preparation and activation across channels • National HCP engagement plan creation for Marketing/Medical activities • Campaign effectiveness & gap analysis, action planning • Channel NPS management & analysis • Insights sharing with cross-functional teams, recommendations and partnership in further implementation • Leading pilot projects for HCP ecosystem

Promotional content creation & localization in line with Omnichannel principles for Argentina and Uruguay. End-to-end campaign delivery, orchestrating a cross-functional process at all steps – from strategy, identifying LOC demand & target personas and building a content plan to execution - translation, design (managing a group of designers), copy approval and alignment with compliance & legal requirements. Facilitating seamless collaboration between functions in LOC, Region and Global (Marketing, Medical, Legal, Design Center) ensuring the quality of the materials delivered, analytics & reporting on the content usage, constant further tailoring to LOC needs.

End-to-end execution of quantitative market research across different markets (Gulf, Saudi, India, Vietnam, Mexico, Colombia, Brazil, Argentina) – LOC briefing, agency tender & selection, contracting & budget, market data collection, questionnaire approval, results presentation & action plan for each LOC. Cross-functional collaboration with LOC Marketing, Medical and BI teams, translating LOC queries to Region and Global stakeholders. Data storage & reporting in compliance with local and company requirementsSuccessful launch and execution of an EM Region Level Marketing Excellence program covering around 200 marketers across 18 countries

Promotional content creation & localization in line with Omnichannel principles for Russia & CIS. End-to-end campaign delivery, orchestrating a cross-functional process at all steps – from strategy, identifying LOC demand & target personas and building a content plan to execution - translation, design (managing a group of designers), copy approval and alignment with compliance & legal requirements. Facilitating seamless collaboration between functions in LOC, Region and Global (Marketing, Medical, Legal, Design Center) ensuring the quality of the materials delivered, analytics & reporting on the content usage, constant further tailoring to LOC needs.

Sales Force assessment in line with the compensation scheme, assessment platform implementation, administration and support. Analysis of results and knowledge gaps, working across departments on action plans, ensuring alignment with company values, strategy and learning materials. Constant collaboration with Global teams and CoE, sharing best practices with other countries and exchanging experience. Ad-hoc team projects: implementation and development of a new promotion channel

Marketing & Medical team support: handling contract process for all services (price negotiation, PO initiation, contract approval, payment control), contracts with HCPs, support of internal and external events (Product Launches, Expert Forums) including travel support, promotional materials execution, approval and distribution among Sales Force, Sales team support — consultations on company policies, regional events and activities support

Moscow, Russia