Led and coached a team of 5 Senior Account Managers, managing over 100 Food Manufacturing customers, with an annual revenue of over $400 million.Successfully coached & aligned the team through a major Sales/Go to Market re-organization, including new processes and best practices, new tools and reports, new leaders & teams, new customer segments, and new customer transitions.Managed and coached the team to achieve 100% of contracting for CY2024 in all the key product lines.

Led and coached a team of 6 Business Development Representatives across 9 different market categories, that was responsible for the acquisition and onboarding of new customers for Food Ingredients in North America.Designed the strategy for new customer acquisition: Category Prioritization, Trade Shows, Leads Quality & Process, Market Data.Hired, coached, and developed sales interns for CE North America.Led CE’s Culture Committee, coordinating a yearly calendar of activities to drive DEI & volunteer efforts across the team.

Responsible for worldwide B2B sales. Led a team of Business Development Executives & Account Executives that oversaw operations in over 70 countries. Served as a member of Sigma’s executive leadership team.

Directed and took the reins of market transformation initiative. Led change management programs that accelerated growth, cut costs, and increased customer base by 30% within a declining market.Led key accounts, supermarkets, wholesale, distributor, drugstore, traditional trade, and out-of-home channel sales, piloting trade marketing/channel development corporate teams and serving as a member of the management committee.Coached and developed sales organization in the execution of a proactive sales model built on negotiation, merchandising, and promotion of the complete product portfolio.

Created and integrated new horizontal distribution model into existing business foundation, built multifunctional team, and created a positive culture.Hired and trained direct sales staff, contracted third-party trucking company for deliveries, configured warehouse layout and operations, established merchandising standards, developed POS materials and training documentation, and designed and executed operational structure, process, systems, and reporting.Exceeded annual sales goal by 30% and increased growth in year two, at 300% (100% over goal).

Piloted turnaround from mismanagement, delivering increases in market share, customer base, and employee satisfaction. Maintained sales volume & targets despite staffing changes affecting 50% of total team.Built invaluable experience in change management. Created vision and defined objectives through customer communication, site visits, and data analysis, establishing a real-world picture of the current situation and gaps to achieving objectives.Managed and developed direct sales team of 65 and 200+ nationwide micro distributors for the $1.5B, #2 food and beverage company in the country.Designed and executed strategic annual sales plans and forecasting, sales team promotions, and customer loyalty programs for 30,000+ customers.

Tapped to join corporate confectionery team, building and sharing a strategic global vision for Nestlé as the leading nutrition, health, and wellness company. Ensured global strategy was executed, while supporting Latin American confectionery markets through tactical program design and coordination, innovation initiatives, business and investment planning, regional strategic design, and new product approval/rollout.Delivered high-level, global corporate strategic and execution leadership in nutrition, health, wellness, and product development initiatives for the confectionery strategic business unit, a $10B worldwide business.

Built and developed a team of 16 strategic and regional POS execution specialists in a complex distribution environment based on weekly direct store delivery through 500+ trucks to 40,000 stores, supported by a sales staff of more than 500.Led annual integrated commercial planning for the market, the framework of corporate business implementation.Drove, designed, and delivered nationwide training to 600 sales, management, and supervisory staff, leading business in transition from trade marketing to development of a channel / merchandising execution model.

Contributed in short-term consultant team assignment, assessing trade environment for the identification of optimum-route-to-market recommendation, subsequently approved and adopted. Recommended strategy sparked growth in the post-war, emerging Serbian market.

Delivered 11% sales growth using newly developed POS method, an increase of 6% over previous merchandising model. Assumed expanded operations management accountabilities during month-long strike.Additionally, developed a “coaching school” that resulted in a 10% improvement on a sales satisfaction survey.

Led growth strategy focused on street vendor partnerships and enhanced promotion, delivering 60% and 80% YOY revenue increases in the first two years (beating targets by 30% and 40%, respectively).Designed and orchestrated brand management programs, including product improvement initiative that resulted in a 3% market share increase for the brand and continued growth strategy for successful major brand.

Grasped the complexities of supply chain and distribution operations, resulting in inventory optimization across five distribution centers. Minimized out-of-stock situations by 20%.

Gained in-depth experience of direct store delivery (DSD) sales as truck sales rep.

Responsible for generating internal expenses & costs reports, conducting inventory of office assets & office supplies, manage file repository & provide support in internal events coordination.