I manage the brands for Skedda Workplace, a platform designed for the modern workplace, higher education, and government facilities, as well as AllBooked by Skedda, which serves athletic venues, studios, and community spaces.I focus on maintaining strategic harmony and clear differentiation between the two brands to effectively reach their unique audiences. Additionally, I oversee both websites, directing their strategy, design, and ongoing development.

Skedda empowers companies to thrive in the new era of hybrid work by transforming offices into smart, fluid environments with interactive booking systems, visitor management, and real-time space optimization. - Architected and implemented corporate website redesign using Webflow and Figma, enhancing scalability and content management efficiency.- Steered brand evolution to capture emerging hybrid work market, developing thought leadership content and cohesive brand guidelines.- Utilized data analytics tools (Google Analytics, Heap.io, VWO ) to optimize user experience and conversion rates.

I oversee our hybrid work platform's website, from design to development. My role extends to shaping the Skedda brand across all touchpoints, ensuring a consistent and impactful user experience.

Union’s technology enables bars and restaurants to materially increase revenues by over 28% on average, mitigate staffing shortages, serve more customers quickly, and create a more personalized guest experience.Brand Management - Developed, executed, and managed a completely new visual identity and brand strategy before a $22M Series B fundraise. Collaborated on creative partnerships with iconic alc-bev brands: Pernod-Ricard, Constellation Brands, Heineken, Beam Suntory, Boston Beer, Campari, Stoli, Jägermeister, and more. Translated design and brand vision to be accessible and executable by local and remote teams across the country.Business Development - Facilitated kickoff meetings and subsequent partnership with the largest alcohol distributor in the world Southern Glazer’s Wine & Spirits. Collaborated with data scientists to create never-before-seen on-premise data visualizations for brands.

Product Management - Spearheaded the design and launch of multi-million active-user consumer app for bar and restaurant guests. Managed design and development sprints, prioritized product features in roadmap, and made difficult timely decisions at a rapidly moving startup pace, often handling design and development tasks independently to hit deadlines.

Union’s technology enables bars and restaurants to materially increase revenues by over 28% on average, mitigate staffing shortages, serve more customers quickly, and create a more personalized guest experience.

Created and managed B2B website, lead generation forms and processes, and developed creative for integrated marketing campaigns.

Independent marketing contractor helping businesses unlock new growth opportunities through innovative brand strategies, comprehensive digital marketing, and compelling storytelling.Adept at converting ideas into executable plans that help businesses establish their brand presence and generate leads, with a proven track record of delivering ROI-driven marketing strategies for businesses and startups of all shapes and sizes.

Guided by client needs, I've engineered both simple and complex hardware/software solutions, ensuring they align with the unique expectations and requirements of each brand. Innovative 180º Camera Array System: I pioneered a unique visual experience for powerhouse brands such as HP, Target, Nike, and Bank of the West, through the creation of a custom 180º camera array. This groundbreaking tool delivers a multi-dimensional view of captured moments, dramatically enhancing brand-consumer engagement. To complement this, I helped established an efficient distribution network, enabling high-speed rendering and seamless photo sharing to social media in less than a minute, creating thousands of shares and boosting brand engagement.

Providing on-site promotional photography for events and special green screen photo service to both small and large crowds across North America.Managed brand campaign development, website development, created promotional multimedia content (videos, graphics, web design)

Utilized a customized DGI Quadrocopter to capture aerial images and video for various uses such as non-profit, commercial, and real estate.These bird's eye perspectives have brought unique dimensions to various projects, ranging from non-profit initiatives and commercial ventures to real estate showcases.